Hotel industry- main focus ITC hotels

2. • It is one of the largest industries in both the global and
national contexts.
• INDIA being a cheap destination for leisure tourism
,unlimited tourism and untapped business prospects, we
can expect a growth in the year ahead

3. • High seasonality
• Labour intensive
• Fragmented

5. STRENGTHS
 Faster GDP growth
 Industrialization.
 Natural heritage
 India as a global player
WEAKNESS
 Lack of connectivity.
 Lack of publicity.
 Hectic rules
 Influence of politicians
 Marketing gap.

6. OPPORTUNITIES
 Health tourism.
 Strong in cultural and
nature aspects.
 Commercialization of
sports and games.
 Mismatch of supply
and demand.
THREATS
 Poor domestic tourism
infra-structure
 Political conditions
 Terrorism
 Increase in pollution
• Entry of new
competitors

8. • Political
• Economical
• Technological
• Social
• legal

9. 1)Behaviour (the reason
why the customer
prefers ITC hotels):
• Disposable money
• Class/ Status
• Image of ITC as an
excellent brand
• Luxury expectations
• References received
• Personal liking
2) Types(Who
goes?)
• Business class
• Executives
• Tourists
• Local people
• Party goers
• Study groups
• Work groups

10. 3) Perception (What do consumers expect/feel?)
• Excellent conditions
• High class treatment
• Effective time management
• Value for money
• Rise in social status
• Safety & Security
• Hygiene