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I Minds2009 User, Market & Policy Researc Prof Caroline Pauwels (Ibbt Smit Vub)


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I Minds2009 User, Market & Policy Researc Prof Caroline Pauwels (Ibbt Smit Vub)

  1. 1. RESEARCH DOMAIN: User, market & policy research
  2. 2. User, market & policy research: VISION, not a division Exploring the information society… in its social, economic, cultural, political … dimensions & impact Contributing to a user empowered & user empowering knowledge society Thinking out of the box: interdisciplinarity key! in a true spirit of open innovation Not a division: creating synergies & close collaboration with technology driven research tracks
  3. 3. User, market & policy research Open Innovation Market assessment Policy & Media Regulation Networks User Empowerment Culture Health
  4. 4. User, market & policy research: Positioning Future Secure & Health Future Networks & distributed decision Media applications software support USER, MARKET & POLICY RESEARCH iLab.o & u
  5. 5. User, market & policy research: Mission Stimulating a climate of open innovation in Flanders, through User empowerment studies: sociability, usability & likeability, with a special attention for core issues as privacy, security, identity & trust Policy & regulation impact, involvement & improvement studies Market assessment & new Business modelling studies Grasp social, cultural, political, economic requirements through refined theoretical analyses, prospective studies & methodological finetuning Becoming a centre of excellence, linking up to the EU agenda & R&D Framework Programmes
  6. 6. User, market & policy research: Approach Sociability, Usability & Likeability Open Media Innovation Market User Policy Networks Culture Health Identity, Security & Privacy
  7. 7. User, market & policy research: Overall Key Research Challenges Assess the ‘econoshock’ of ICT introduction in strategic IBBT application domains (health, media, telecommunications, education, culture…) Develop and implement User Centric Design methodologies, in order to address sociability, usability & likeability of ICT introduction Privacy and security as core concerns in all related sectors Assess & Develop dynamic, yet future proof ICT policies and regulations
  8. 8. User, market & policy research: IBBT Results
  9. 9. Media – Trends, Challenges, Results
  10. 10. Media – Coping with the New Media Economy 1. Free: Google as metaphor 2. Interactive: prosumer & UGC as metaphor 3. Global: WWW 4. Personalised & web 2.0 => traditional media actors under pressure
  11. 11. Media – Coping with the New Media Economy Explosion new players & UGC! Google barely 11 years old Never seen before speed of innovation Free model: crisis BM No such a thing as a free lunch Long tail opportunities Web 2.0… Youtube, facebook, twitter… Informatie abundance & overload Attention scarcity
  12. 12. Media – Coping with the New Media Economy WSJ: “In 2005, publicly traded U.S. newspaper publishers reported that newspaper operations produced operating-profit margins of 19.2%, down from 21% in 2004, according to figures compiled by independent newspaper-industry analyst John Morton. He says that figure is still more than double the average operating-profit margin of the Fortune 500 companies.”
  13. 13. Media – Coping with the New Media Economy 200K authors for Wikipedia 4.5M Wikipedia articles User Generated Content – Prosumer Communities (Content = Context)
  14. 14. Media – Coping with the New Media Economy Market Convergence – Multiplatform Value Network Change – new / other revenue streams
  15. 15. Media – Coping with the New Media Economy Policy & Regulation: Privacy & Trust Copyright (DRM, …)
  16. 16. Media – Research Challenges General New monitoring tools and interdisciplinary research methods required User level Focus on practices and experience in everyday life How users deal with changing roles and expectations The impact of social media on the empowerment of consumers Usability & likability of Web2.0 related services and applications Economic level Assess impact of new actors in the media domain Identifying alternative business models and revenue streams Policy & regulatory level Investigating national, European and global regulations and strategies on audio-visual content distribution and consumption Privacy and identity aspects for automatic data exchange in the internet of things, augmented realities and ambient intelligence
  17. 17. Media - Results Fundamental research (ISBO) VIN Gr@sp QoE NextGenHDTV … Demand driven research MCDP Cocomedia (ICON) Epaper Video-Q-Sac Maduf Romas Adme VACF Hi-Masquerade A4MC3 Mutable IFIP Teleon IPEA Pokemon …
  18. 18. Media - MADUF Technological Research on possible DVB-H services in Flanders Legal framework research Economic research on cooperation models and business models End User Concepttests 18
  19. 19. Media – Citizen Media Citizen Media (EU - IP-FP6): (Alcatel, France Telecom, Fraunhofer, Exalead, …) Objective: developing new social media applications for social change Living lab environment in four EU countries Research themes User centered development of new social media applications Identifying user, context and social requirements Business models for Web2.0 likely applications Outcomes: New social media applications New research methodologies to grasp user requirements Alternative business models assessment tools
  20. 20. Culture – Trends, Challenges, Results
  21. 21. Culture – Creative with Converging Cultures CONTENT CREATION
  22. 22. Culture - Creative with Converging Cultures: STORAGE
  23. 23. Culture - Creative with Converging Cultures: PARTICIPATION
  24. 24. Culture - Creative with Converging Cultures - EXPERIENCE
  25. 25. Culture - Creative with Converging Cultures: BUSINESS MODELS & INSTITUTIONAL ROLES
  26. 26. Culture - Challenges Develop e-culture tools Develop tools that diminish tresholds for cultural participation Balance between cultural & market value Develop cultural policies and regulations
  27. 27. Culture - Results IPEA What are the needs of and possible business models for the Flemish media sector regarding archiving and distribution of digital content? VACF What are the challenges for the Virtual Arts Center of the Future? (cultural communities, virtual spaces) Pokumon How can digital content of the performing arts be distributed in a standardised way? And what are the tresholds? MuTable How is the multi touch multi media table changing the way users and experts interact with cultural content? Erfgoed 2.0 How can cultural heritage content be distributed on mobile devices in a personalised, interactive way? CUPID How can digital cultural information be distributed in a personalised and media-rich way? How can the user control its cultural ID? BOM-VL What are the needs of cultural participants, artists, scientists and educators with regard to a common Flemish multimedia archive? And which are possible distribution models to cope with these needs?
  28. 28. Culture – CUPID Create an integrated Cultural Profile Control & Trust of Cultural ID Cultural organizations know more about cultural preferences of virtual visitors More Personalized Cultural Information More Cultural Participation
  29. 29. Culture – BOM - VL Archiving and Distribution of multimedia content in Flanders (media and cultural sector) Assessment: Open and Dynamic archive Creative & scientific use of content Contextualized content distribution Distribution models for the cultural sector, the creative industry and education
  30. 30. Health & Well Being – Trends, Challenges, Results
  31. 31. Health & Well Being : Prevention, Care & Cure Paradigm Ageing Population (independent living systems & monitoring)
  32. 32. Health & Well Being : Prevention Care & Cure Paradigm New Institutional Roles & Business Models
  33. 33. Health & Well Being – Challenges Prevention and Care: beyond efficiency of medial treatment (Cure) Coping Aging population: Developing Monitoring tools Developing Independent Living Systems Optimizing efficiency Belgian Care System: Optimization internal / external information Optimization Organisational structure Changing Institutional Roles Medical e-ID (maximal & transparent follow up of 700K patient files in Flanders) High sensitivity for ethics, privacy, security, liability
  34. 34. Health - Results ASCIT How do sick children, their classmates and teacher environment experience the communication by making use of a virtual environment? COPLINTHO How can we develop a ICT platform to support chronic patients and their caretakers at home in communication with medical health professionals in case of need for care? TRANSECARE How can we support independent living by making a transparent platform facilitating communication and coordination? How can we develop user friendly services from a multi actor perspective? How does the homecare value network look today, and what’s plausible for the future? IM3 How does the perception of care change by making use of mobile telemetry devices after hospital discharge? What are the changes from a health economic point of view? eHIP How can we create a secure health information platform taking care of privacy issues? Share4Health User centric development of a healthcare professional's collaboration space targeted at GP’s and pharmacists
  35. 35. Health - TRANSECARE Development of a “transparent home environment”, that offers an “open window” on the world at home through ICT Development of a “transparent data exchange platform”, that offers adequate information to professional and non-professional care givers Development of a “transparente network environment” that offer support to domotica and mobility aspects 35
  36. 36. Future Networks – Trends, Challenges, Results
  37. 37. Future Networks – Managing Information Explosion Internet traffic increases 60% per year, fuelled by video and user generated content Total IP traffic: from 5 Exabytes/mo in 2006 to 32 exabytes/mo in 2012 You Tube grows 13 mn video per minute, 10% of all Internet traffic (2008) Every 4 hours on Google refreshes more than entire library of congress (>20 TB) 120K new blogs every day Diversity: from 6 gigabyte movies on DVD to 128-bit signals from RFID tags. Approximately 70% of the digital universe is created by individuals. 10 Volume [GB/user/day] 1 0.1 Internet backbone multimedia consumption 0.01 2007 2008 2006 2009 2010 Year -> No room for all traffic consumed by user to be transported over the Internet
  38. 38. Future Networks – Managing Information Explosion Future Networks: Internet of Things? Who owns the Internet? Virtualisation Platformisation Cognitive Radio
  39. 39. Future Networks - Challenges Sustainable Business models European competitiveness Impact of Net neutrality, Structural separation, other open vs. closed models Changing roles of operators Security and Privacy
  40. 40. Future Networks - MCDP future proof multimedia content distribution system that is open to different types of content and network service platforms Research themes User practices, experiences & expectations Identification of best business practices Deployment models for a multimedia content distribution platform Introduction of possible business model scenarios 40
  41. 41. Future Networks - Cognitive Radio projects (EU) Several EU FP 6, FP7 projects (2005 till present) New paradigm for mobile communications Autonomy for user devices Flexibility of spectrum Current work focuses on major standardisation, business, regulatory and user-related challenges Forerunner worldwide analysis of business and standardisation issues First IBBT-MIT Joint Workshop on Cognitive Radio Standards and Markets Linking with Technological Groups to create Flemish Cognitive Radio Research Cluster (SMIT, IBCN, PATS, IMEC)
  42. 42. User, Market & Policy research: IBBT iLab collaboration Flanders Interactive - iDTV (IWT / 2003-2004): 300 STB households i-City co-operation (IBBT-iCity / 2004-): 1,100 (to 4,000) i-City pda users e-Paper (IBBT / 2005-2006): 200 e-paper users MADUF - Maximising DVB Usage in Flanders (IBBT / 2006-2007): 60 device users ROMAS - Research on Mobile App. & Serv. (IBBT / 2006-2008): 750 i-City pda users Citizen Media (EU-IP-FP6 / 2006-2009): Neigbourhood community (3 streets) Video Q-SAC - Video To The Home / Quality Sensing, Aggregation & Control (IBBT / 2007-2008): 40 households (100 respondents) streaming platform iLab.o user study (Bxl gov - CIBG - IBBT / 2007-): 8,500 stud. & 2,500 pers. We-Connect - Living Lab Experiments in Community Sharing (Microsoft Research Cambridge/ 2007-2008): i-City living lab panel and communities
  43. 43. User, Market & Policy research Prof. dr. Caroline Pauwels IBBT-SMIT (VUB) Pleinlaan 9 1050 Brussels Meet us at the speakers corner !