The story of market research—from its earliest tabulations to the insight communities of today and beyond. To see the full interactive infographic: http://www.visioncritical.com/evolution-of-insight

1. Mobile research. Social. Big data.
EVOLUTION
OF
INSIGHT
The biggest challenge in market research today is knowing which
trends are worth pursuing—and which ones should be ignored. The
only way to determine this is by looking at the past to see what the
evolution of insights tells us about the future.
Here are some highlights:
2000s
1981
IBM Personal Computer
[PC] is launched, leading
to the development of
Computer Aided Personal
Interviewing [CAPI].
1942
The ratings index
for radio listeners marks
the beginning of an
audience measurement
system.
ONLINE
RESEARCH
grows, leading to the
increased speed and decreased
cost of data collection.
1990s
Analysis software
like SAS, SPSS, and
tabulation packages are
available on desktop PCs,
while low cost programs
appear for CAPI
and analysis.
For more on the evolution of insights, check out Vision Critical's interactive infographic: www.visioncritical.com/evolution-of-insight
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