The document discusses qualifications for marketing managers. It lists analytical skills, application abilities, communication skills including foreign languages, and the ability to balance stakeholders as important qualities. It also mentions developing strategies to achieve organizational goals while considering the environment and competition. Specific career areas noted include e-marketing, retail, rural marketing, and emerging fields. Finally, it provides tips for setting career goals that are specific, measurable, achievable, realistic, and tangible.

1. Marketing Activity

2.  analytical skills
 application abilities
 Communication skill with foreign language
 who can balance the needs of various stakeholders –
customers, owners and society at large.
 the environment and the competition, formulate
strategy and implement plans for achieving
organizational goals.

3. QUALIFIED MANAGERS HAVE THIS.
 E-marketing,
 Retail, Rural Marketing
 emerging areas.
 career choices,
 be it in planning,
 communication,
 selling,
 customer relationship management,
 distribution & supply chain management,
 marketing research,

4.  Specific - Make sure your career goal is very specific. For example,
"I would like to be a teacher," is not specific. "I would like to be a
high school biology teacher in New Jersey (USA) in an urban
school by 2012" is.
 Measurable - Make sure you can measure your progress. How will I
know I am progressing in the right direction? This is where the
development of short-term objectives comes in (discussed below).
You will know you are on the right path as you accomplish each
short -term objective.
 Achievable - Is the goal achievable considering my current life
situation and circumstances?
 Realistic - Is what I want to do really realistic. For example, "I
would like to be a middle weight boxing champion, and I am 63
years old." That is not realistic.
 Tangible - What will I - specifically - have at the end? What will I
be (exactly)? It must be very specific.