2. MA R K Z U C K E R B E R G
• Mark was born on May14, 1984
• Born in White Plains New York
• Born into a Jewish-American family. Living with his
mother Karen, a psychiatrist and father Edward, a
dentist. Along with his three sisters.
• Attended Harvard University where he created the
social network.
3. R O L E O F MA R K
Z UCKERBERG
Early Life:
Middle School :
Zuckerberg began using computers
and writing software in middle
school.
High School:
Zuckerberg took a graduate course
in the subject at Mercy College near
his home while still in high school.
During Zuckerberg's high school
years, under the company name
Intelligent Media Group, he built a
music player called the Synapse
Media Player.
4. R O L E O F MA R K
Z UCKERBERG
College years
Began Classes at Harvard:
By the
time he began classes at
Harvard, Zuckerberg had already
achieved a "reputation as a
programming prodigy", notes Vargas.
Launched "Thefacebook“:
On
February 4, 2004, Zuckerberg
launched "Thefacebook“,originally
located at thefacebook.com.
5. C O -F O U N D E R O F F a c e b
FACEBOOK:
Zuckerberg launched Facebook from his Harvard dormitory room on
February 4, 2004.
Facebook is an online social networking service.
Facebook was founded in February 2004 by Mark Zuckerberg with his
college roommates
6. C O -F O U N D E R O F F a c e b
History of Facebook:
An earlier inspiration for Facebook may have come from Phillips Exeter
Academy, the prep school from which Zuckerberg graduated in 2002.
Earlier, in April 2009, Zuckerberg sought the advice of
former Netscape CFO Peter Currie about financing strategies for Facebook.
On July 21, 2010, Zuckerberg reported that the company reached the 500
million-user mark.
Vanity Fair magazine named Zuckerberg number 1 on its 2010 list of the Top
100 "most influential people of the Information Age".
On August 19, 2013, the Washington Post reported that Zuckerberg’s
Facebook profile was hacked by an unemployed web developer.
7. Me r g e r &
Ac q u i s i t i o n
• Acquired 10 co. till today
• Instagram- largest acquisition by fb
• Purpose of acquisition
8. L e a d e r s h i p
s e c r e t s o f
Zu c k e r b e r g
• Follow your passion
• Be prepare for
criticism
• Don`t be afraid to dare the giant
• Take risk
9. H o w F A C E B O O K ma k e s
mo n e y ?
• Advertisement & zynga:
85% from ads & 12% from
zynga
• Selling personal data
of users
• [sourse:theverg.com& makeuseof.com]
10. Th e So c i a l
A 2010 american drama based on The
Accidental Billionaires
Win the golden globes award for best
film
Zuckerberg is wrongly portrayed in a
film
Mark replies "I just wished that nobody
made a movie of me while I was still
alive.”
Ne t wo
11. Traits & Characteristic
Motivated
Focus
Has technical experience
Introverted Person
Determined
Not Thinking Over Problems
Creative
Care Free Individual
Persistent
12. I NNOV AT I ON OF F ACE
NEWSFEED:
Top stories and Most
Recent.
Give Choice to make post
important or not.
Put the post on top if you
miss it.
13. I NNOV AT I ON OF F ACE
THE TICKER:
Real time friends
activity.
light version of your
wall.
An easy way to go
on the post.
14. I NNOV AT I ON OF F ACE
TIMELINE:
mark zukerberg define
timeline as "all the stories,
all your apps, a different
way express who you are"
It consist all your
activities and information.
Easy way to go through
your friends important
activity.
goal of timeline is
essentially to have your
entire life on Facebook.
15. I NNOV AT I ON OF F ACE
GAMES AND APP :
Great way to entertain.
you dont want to purchase
or download the game.
Does not require any features to play
games and run the app.
16. I NNOV AT I ON OF F ACE
GRAPH SEARCH :
It is a semantic search.
It provides information about all the
facebook users and external data.
Example : “Friends who Like Star Wars
and Harry Potter”
For setting up a potential date, “Who are
single men in San Francisco and are
from India”
For employee recruiting, “NASA
employees who are friends with people
at Facebook”
17. Soc i a l
I mp a c t
It affected the social life and
creativity of people
It allows users to continuously
stay in touch
Sometimes its create misuse
and negative impact.
Of
Thi s
19. Vi s i on
The vision statement is more of what
the facebook’s Founder intended
their website be used for. Hence They
list the three major reasons people
use facebook for this in future
according to the CEO of facebook,
every application would be “social” and
best of all from his point of view.
Mi s s
The mission of facebook
social media network is all
about the global sharing and
connections made Possible
by the facebook platform.
20. Gr o wt h a n d
Suc c e s s
2004- facebook was founded
2005-facebook launched a high school version
2006-facebook was open to everyone with valid email address
2007-facebook had 100000 business pages.
2008-set up its headquarter in Dublin .ireland
2009-it had turned cash-flow positive for 1t time
2010-increased stadily,as more people visited facebook than google .
2011-become second most accessed website in US.
2012-it announced app center an online mobile store .
21. Go o d P o i n t s A n d
Ba d Po i n t s
A b o u t ma r k
Able to read and Wright in 5 different languages, for him no matters what
z u
country he’s in. k e r b a r g
hardworking person as founder of most popular social network in the world.
having extraordinary conviction that he could make his dreams becomes a
reality.
He believes in human relationships, which is what led him to create facebook in
the 1st place.
He is loyal and he also like to help other people.
zukerbarg hates public speaking.
He is bad at communicating with employees and executives.
23. Ev ol ut i on of
Fa c e book
What facebook is, what feature it offers, the good points & bad
points and what may be added in near future.
Social network founded in 2004 February. Initially it could be
used by university student then after other were allowed to use it
up to 13 years above
Initially it allows seeing profile of people who are in your network
but now we can edit profile of other also. Profile consists of
users detail and interest. People can also leave message or send
private mail.
24. Fe a t ur
e s
It includes the friends, fans, wall, news feed, fan
pages, groups, apps, live chats, likes, photos,
videos, text, polls, links, status, pokes, gift, games,
messaging, upload & download , etc.
It’s a great way to keep in touch with friends and for
those who are studying far away from home.
A Facebook “lite” version has also been launched for
users with slow internet connection.
Any product or service we advertise on facebook
basically gets put into hands of the person who wants
or need it. It is mainly B2C platform.
25. Ba d
poi nt
It is in form of privacy. It allow anybody to view anyone’s profile, it doesn’t
stop friends potting pictures that other may not want on the internet.
s
Even the organization are cheating out job candidate on the facebook
profile
They could be dangerous to facebook a they may lose users who don’t
want to be flooded with marketing while facebook increase their revenue
through advertising.
Negative effect on employee productivity because they use facebook
during working hour. Out of 237 randomly selected workers 2/3 of them
use in working hours for an average of 15 minutes.
( Source: www.studymode.com)
26. G r o w i n g ’s o f
Fa c e book
The percentage of facebook’s users who use the service daily are across
all regions q4 2012.
Overall more than 58 percentage of facebook 1.056 billion monthly users
are also daily users. ( source : www.insidefacebook.com )
27. CHART:
The above chart shows facebooks growth in monthly active users
across the globe since it last earning call in October of last year it
shows 24.97 percentage increase from q4 in 2011.
28. C O MP A R I S ON
B E T WE E N
F ACE BOOK , GOOGL E
+, T WI T T E R
Social media these days is looked at
as just the newest craze & people use
it to document every second of their
lives. Based on the following criteria
we can compare top 3 social
networking sites:
•What makes it unique
• Downsides & limitation
•How to use them for marketing
Source: www.thestrategyweb.com given by Stefano epiphany.
29. Co n c l
us i on
Mark has done a significant amount of great things in
such a short period of time.
Mark is the world’s youngest self made billionaire.
the reason we admire him is his self confidence, strong will & passion.
we also admire him for his drive for success.
