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Engaging photos online

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Photojournalists need to be making full use of social media, everything from Twitter to SmugMug not only to get their images out there but to make money.

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Engaging photos online

  1. 1. ENGAGING PHOTOJOURNALISTS ON SOCIAL MEDIA By Bradley Wilson Journalism Education Association / National Scholastic Press Association bradleywilson08@gmail.com @bradleywilson09
  2. 2. YOU’RE TALKING ABOUT SOCIAL MEDIA
  3. 3. PAGE 10 | FEATURE | HILITE | HILITE.ORG | FEB. 25, 2011 Social trends Technological developments Negative headlines Search Putting a new face on everything As Facebook grows, the social media site has changed work, play, interaction The most visited site on earth Story continued on next page Internet time Study shows social media has become the most popular activity on the Internet 906 = 150 million hours Social media Games 407 E-mail 329 Portals 176 Instant Messaging 160 NIELSON / SOURCE facebook Home Profile Account Did you know? Facebook nation In 2010, Facebook had around 500 million users. That same year, the population in the United States was around 310 million The population in India was 1.2 billion. = = CIA WORLD FACTBOOK AND FACEBOOK / SOURCES Come home, log onto the computer and browse Facebook: it’s a familiar after-school routine for sophomore Shivani Bajpai. “Everybody has a Facebook,” Bajpai said. “I think I was going to India the year I got one and that way pictures could be shared.” Bajpai is just one of many Millennials who is connected to the world’s largest social network. Last year, Experian Hitwise reported that Facebook outstripped Google as the most visited site of the year. Mass media teacher Nicole Wilson attributed Facebook’s overtaking of Google to the personal aspect of the social network. “Who can you trust more than your friends?” Wilson said. “When you type in ‘vacation hotels,’ into Google, you can get 200,000 hits. You don’t know where they’re coming from; you don’t know if they’re credible. But you can put a Facebook status up that says, ‘Does anybody have a good hotel sug-gestion for...’ any location, and any of your friends…can respond to that.” Facebook cited that its users spend over 700 billion minutes per month on the site. Bajpai said she uses Facebook three hours a day. “Facebook is addicting now; I kind of like everything about it,” she said. “I like the fact that you can keep in touch with people. Like you can text them, and you can call them, but Facebook is just a new form of communication.” Wilson also acknowledged the growth of other social media sites. “Social media is the way of the future,” she said. “It’s here; it’s not go-ing anywhere.” Last year researcher Soraya Facebook, inflating heads? Mehdizadeh of York University conducted a study of 100 col-lege students, and found that students with lower self-esteem or higher levels of narcissism were more likely to spend more than an hour a day on Facebook. She clarified that her studies did not necessarily mean Facebook made its users narcissistic. SCIENTIFIC AMERICAN / SOURCE Turn page Although Facebook’s addictive nature does not bother Bajpai nor Wilson, two psychologists, Jean M. Twenge, PhD and W. Keith Campbell, PhD, wrote an influential book in 2009 titled The Narcissism Epidemic: Living in the Age of Entitlement. They claim social networking sites allow people to escape real friendships and simply collect “Facebook friends” or “Twitter followers,” making them more self-centered. In spite of such concerns, psychology teacher Peter O’Hara said Face-book is simply an outlet for emotions no different from e-mail or tele-phone. According to him, some people will always try to compensate for low self-esteem by acting confident and extroverted, whether on Facebook, on e-mail or on the phone. However, he said, the impersonal, accessible Internet is where narcissists may feel the most comfortable engaging in this behavior. “You can sit in the comfort of your bedroom and put something out on Facebook that you would never do if all of your friends were watching you,” O’Hara said. He said the same conversations or experiences are sometimes more dif-ficult but also more enjoyable in real life than online. In agreement, Bajpai said she is cautious of letting Facebook take over her social life because her friends’ profile pages do not match up to her friends in person. “If you take Facebook (too) seriously, then you have an issue to begin with,” Bajpai said. “Some people sit there on their laptop and just take pictures of themselves for no reason. I think that’s a little stupid, but not many people are like that.” Up, up and away 2010 has seen both the rise and fall of some social media sites = Change in ranking from 2009 Top 10 most visited websites in 2010 1. www.facebook.com 2. www.google.com 3. mail.yahoo.com 4. www.yahoo.com 5. www.youtube.com 1 6. www.msn.com 7. www.myspace.com 8. mail.live.com 9. search.yahoo.com 10. www.bing.com Facebook’s season t Facebook sur-passed Google as the most visited website t It accounted for 8.93 percent of all visits t Twitter grew by 109 percent in 2010 t News Corp. plans to sell Myspace EXPERIAN HITWISE AND MASHABLE / SOURCES
  4. 4. Legend, William R. Boone High School (Orlando, Fla.)
  5. 5. Silver Chips Montgomery Blair High School 2009
  6. 6. YOU’RE USING IT YOU WANT LOTS OF INFORMATION YOU WANT IT NOW YOU WANT IT TO COME TO YOU ADD GENERATION
  7. 7. YOU CAN ENGAGE EFFICIENTLY AND PRODUCTIVELY IT CAN’T BE AN AFTERTHOUGHT IT HAS TO BE PART OF WORKFLOW RIGHT TOOL FOR THE RIGHT JOB
  8. 8. Facebook is a social networking Web site founded in 2004. Since September 2006, anyone over the age of 13 with a valid e-mail address can become a Facebook user. It is now traded on NASDAQ as FB and valued at $17.89 billion with more than 1 billion active users.
  9. 9. SAN DIEGO – College students who use Facebook spend less time studying and have lower grade point averages than students who have not signed up for the social networking website, according to a pilot study.
  10. 10. TM Launched in July of 2006, a tweet is limited to 140 characters per post. Sort of like a real-time service for headlines. Accessible online, in e-mail, on mobile phones and through other services. 500 million registered users in 2012, who posted 340 million tweets per day
  11. 11. 772,925 retweets, 293,922 favorites 200,000+ retweets 2,030,000 retweets, 3,419,000 favorites http://favstar.fm/all-time-most-favorited-tweets
  12. 12. Pinterest, launched in March of 2010, is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, “re-pin” images to their own pinboards, or “like” photos.
  13. 13. Instagram, an online mobile photo-sharing, video-sharing and social networking service, was created by Kevin Systrom and Mike Krieger and launched in October 2010. It has more than 100 million users.
  14. 14. Instagram enables users to take pictures and videos, apply digital filters to them, and share them on social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.
  15. 15. SmugMug, launched in 2002, enables users to sell their photographs online. It’s turnkey solution. You put photos online and user can buy them. 81 employees. Hundreds of thousands of ecstatic customers. 1,368,348,560 photos and counting.
  16. 16. Do galleries
  17. 17. Include captions
  18. 18. Have fun
  19. 19. Flickr is an image-hosting and video-hosting site created in 2004 and acquired by Yahoo! in 2005. Photographers use it to share photographs in their communities and to get comments.
  20. 20. Video-sharing services for uploading, viewing and sharing videos. Many schools block YouTube, founded in 2005. YouTube is now a subsidiary of Google. Vimeo, founded in 2004, is a little more ‘sheltered’ and has more than 3 million users.
  21. 21. TEXTING Kids between the ages of 12 and 17 text a median of 60 times a day — up from 50 in 2009. Girls take the lead as most frequent texters. SOURCE: Pew Research Center’s Internet American Life Project surveys, March 2012
  22. 22. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
  23. 23. How frequently does the student staff update content for its newspaper website? 2006 2010 SOURCE: College Media Advisers survey, spring 2010
  24. 24. GET ONLINE Website Facebook Twitter Flickr Instagram Pinterest SmugMug* Soundslides Vimeo YouTube * You can make money!
  25. 25. By Bradley Wilson bradleywilson08@gmail.com @bradleywilson09

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