2D and 3D graphic design lecture

1. VDIS10019 2D & 3D Graphic Design
Overviewof 2-D & 3-D
in graphic design

2. Overviewof 2-D & 3-D
in graphic design
In this lecture, we look at the foundations of what all
designers should be aware of, especially from
a base point of view.
A young designer these days is best friends with their
computer and software, and that makes sense when you
look at the number of possible pathways print, illustration,
packaging, web design, animation and post-production
in both 2D and 3D.
However we need to establish some basic fundamentals before
we jump into that stage, and in that case lets look at 2D & 3D
mediums that all designers in effect really need to look at.
VDIS10019 2D & 3D Graphic Design

3. VDIS10019 2D & 3D Graphic Design
Being able to use a range of 2D media, materials
and techniques Using 2D media, work with a broad
selection of techniques/ processes, for example:
• Drawing
• Painting
• Print- making
• Textiles
• Digital
• Collage / Montage
• Lens based
VDIS10019 2D & 3D Graphic Design

4. DrawingAlison Lambert
Lambert usually works from more than one model, and gets
ideas from photographs she has taken or found that in some
way resonate with the mood or emotion she intuitively
grasps as her theme. In the effort to bring her initially
rather vague mental image into full manifestation, she
draws over areas of the face or figure many times, rub-
bing out passages and redrawing until she must resort
to affixing small strips of fresh paper to the surface. The
process continues--redrawing, ripping, scraping, and lay-
ering--creating an almost sculptural surface of frayed,
stratified paper covered with shadings of black and gray.
PaintingLucian Freud
Freud’s practice to begin a painting
was first drawing in charcoal on the
canvas. He then applied
paint to a small area of the
canvas, and gradually worked
outward from that point.
For a new sitter, he often
started with the head as a
means of “getting to know”
the person.
VDIS10019 2D & 3D Graphic Design

5. Print MakingJim Dine
His work draws significantly from Abstract
Expressionism and Dada assemblage and collage
techniques. But Dine’s association with Pop Art is
problematic, and the artist prefers to emphasize the
hands-on, gestural, and expressive in his work,
rather than the mechanical and impersonal
characteristics of Pop Art.
Textiles
Alice Kettle
Useing machine embroidery and producing
works the size of tapestries, exploiting the
textures and effects made possible through
the harnessing of a mechanical process to
intuitive and creative ends. Some are
reminiscent works which reference
mythology and story telling, using the line
of thread to connect relationships and define
emotions such as suffering,hope and renewal.
The figures which inhabit the work explore
relationships, as do the threads, one placed
next to or on top of another. The fabric and
the image held together by stitch.
VDIS10019 2D & 3D Graphic Design

6. Collage /montage
Wangehi Mutu
Mutu constructs sources her collage
images range from a variety of media,
including commercial fashion and
lifestyle pornography, and automobile
and motorcycle magazines. These
distorted yet elegant figures that Mutu
creates are based on the concept that,
“Females carry the marks, language and nuances of their culture more
than the male. Anything that is desired or
despised is always placed on the female body.”
Camera
Many Ray
Repeated images; low angle or ground camera
shots; distortion of camera focus;
and he always starts with a central figure or
object and comes back to.
VDIS10019 2D & 3D Graphic Design

7. Being able to use a range of 3D media, materials
and techniques Using 2D media, work with a broad
selection of techniques/ processes, for example:
• Signage
• Exhibitions
• Enivronmental
• Sustainability
• Information
• Packaging
VDIS10019 2D & 3D Graphic Design

8. Signage
design
- Scale / Alot of clients will need you to work external,
and scale is one factor, knowing where your
design will be seen is a key factor as well as
scale factor.
- Directions / instructional The function of each
piece has been positioned so that each
message can be clear.
- Inside & outside / Most signage will be on the
exterior or interior of its facade.
- Clients details / logo placement /
colour requirements
VDIS10019 2D & 3D Graphic Design

9. Exhibitiondesign
- Clients space / Each presenter in a exhibtion as an allocated
space, this space and direction can really effect the outcome
of a confrence.
- Clients details / logo placement / colour requirements / all of
these details must be address in regards to sizing, printing
and application.
- Cients marketing materials / On all exhibition stands there
are printed materials, with bags etc...
VDIS10019 2D & 3D Graphic Design

10. Environmentaldesign
- Scale / Alot of clients will need you to work external,
and scale is one factor, knowing where your
design will be seen is a key factor as well as scale factor.
- Directions / instructional The function of each piece
has been positioned so that each message can be clear.
- Inside & outside / Most signage will be on the exterior
or interior of its facade.
- Clients details / logo placement / colour requirements
VDIS10019 2D & 3D Graphic Design

11. Sustainabledesign
- Printing / Ink has alot of pressure on end costing, make sure your
costings and paper have good eco ending outcomes.
- Packing / More and more desingers msut look at new ways of packaging
a client with eco outcomes, more eco viable overall.
- Reusable / In this day and age, we are required to
think alwasy about all design to be reused in
all methods.
- New methods / From printing to packaging to time
schedlues many new ideas are needed to save time
and energy.
- Clients details / logo placement /
colour requirements
VDIS10019 2D & 3D Graphic Design

12. Informationdesign
- Location / Informative signage can only really be at its
most effective when placed in the most productive area.
- Directions / instructional / How to use, How to depose,
Where to go, How far , How to get there, How long.
- Fonts / Localized languages really instigate the choice
of clear font that can communicate from a sign that can
be best used in lower case and upper case.
- Clients details / logo placement /
colour requirements / required information
for placement
VDIS10019 2D & 3D Graphic Design

13. Packagingdesign
- Materials / Cardboard, Paper, Sustainable, recycable
- Instructions / How to use, How to depose, How to...
- Shelf life / Placement of product and where it sits
- Clients details / logo placement / colour requirements
VDIS10019 2D & 3D Graphic Design

14. VDIS10019 2D & 3D Graphic Design
Overviewof 2-D & 3-D
in graphic design
Assessment 2 is now up checkout www.davidlancashiredesign.com.au
have a look at davids work with 3D signage and wayfinding.