1. The document describes a proposed news program for a finance and economy-focused TV channel in India. 2. The target audience is described as news junkies, highly educated, and stable professionals interested in topics like finance, business, lifestyle and entertainment. 3. The proposed program would be a 30-minute daily slot covering selective breaking news, interviews, and segments on outstanding citizens in the finance sector. It aims to provide audiences with information that affects Indians' lives and guide them on consumption and financing.

1. No.1 NEWS Channel
@ name@ name @name@name @ name@ name

3. News junkies
Social Media
Highly Involved & Engaged
“ New Techkies ”
Stable disposable income
Well Educated

4. Reach
India
AccessesWorld
Channels

5. Programmes
Finance and economy
Lifestyle and entertainment
Travel
Sports
Environment
Society
Business

6. “Finance 30mins”
Selective breaking-news
Monday-Sunday
12:00 noon
We give audience what they want to know
Public figures
Finance & economy

7. Inspired & State-of-the-art
Seeing & hearing enjoyment
Lively & Dynamic
Short & Sweet
Style Of Presentation

8. Interactive
maps
Multimedia

11. News junkies
Advertisers

12. News junkies
Commercial/ Investment Banks Insurance Companies
Sports Travel Agencies Hotels
Public Goods & Benefits

13. News junkies
Advertisers
Commercial Public Service

14. Themes
Selective Breaking-news
Indian Finance & Economy News
No Substantial News Lists
Quantitative & Quality
A “Global” Vision

15. Running Order
4-6 Advertisements
10 MINs+ 1 MIN Ad + 4.5*2 MIN s + 1 MIN Ad + 9 MIN s
1 minute / advertising break
30 MINs =

16. Content
Finance & Economy
Selective news and
information that affect
life of Indians
Consumption and financing
A guide to rational
consumption &
financing
professionals
Daily Spotlight
Outstanding citizens
working in the sector of
finance and economy
Interviews
Exclusive interview with
people have gained
achievements in our
specialized area
10 MINs 4.5 MINs
4.5 MINs 9 MINs
10 MINs+ 1 MIN Ad + 4.5 *2 MIN s + 1 MIN Ad + 9 MIN s

17. The Regular Slot
No Free Lunch
 Weekly
 Talk show/Competition
 4 candidates, only one winner
 Investment from a CEO working in Finance & Economy

18. Credits
• http://
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• g
• 9

19. Indias No.1 NEWS Channel
@ name@ name @virdhi joshi@virdhi joshi @ name@ name
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