Touchpoints v3 with inv.


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Touchpoints v3 with inv.

  1. 1. TouchPoints Media A Lifestyle Value Destination August, 2006 TouchPoints Media, LLC
  2. 2. Consumers are overloaded <ul><li>The average American is exposed to more than 500 brand messages every day. </li></ul><ul><li>3,600+ total marketing messages daily. </li></ul><ul><li>Brand messages are part of our daily lives. </li></ul><ul><li>The New York Times Digital has 14 ads on their home page! </li></ul><ul><li>Cutting through the clutter is the number one challenge for marketers. </li></ul><ul><li>Consumers are looking for ways to simplify and control their lives and find all of their personalized or relevant information in one place. </li></ul><ul><li>Consumers are also driven by a desire to save money, find relevant offerings, enter promotions, and get consumer items from trusted sites . </li></ul>
  3. 3. Advertisers are looking for new and innovative ways to reach the consumer. <ul><li>In 2005 Online Advertising exceeded $8.32 Billion </li></ul><ul><li>Online consumer spending is expected to hit $211.4 billion in 2006 </li></ul><ul><li>Marketers have greater opportunities to reach consumers who are interested in a given category </li></ul><ul><li>Targeting is necessary- If a sponsored link is relevant to content on page, 41% of respondents will pay attention, 34% react to a promotion if there’s some value in it for them, 17% say banner ad personalization based on their profile or online behavior makes them more likely to respond. </li></ul>
  4. 4. What does it all add up to?... <ul><li>“ It’s becoming a bi-polar world. People have more ability than ever to avoid messages they aren’t interested in and learn more about what they are interested in.” (Alec Gerster, President, Initiative) </li></ul><ul><li>““ Customers are driving us to online channel. It’s already more profitable than our catalogs.” (Don Hughes, CFO, </li></ul><ul><li>“ 2003-2005 will…be seen as a watershed change…the beginning of a very different era” (Alan Wurtzel, Head of Research, NBC) </li></ul>
  5. 5. What does TouchPoints do?… <ul><li>TPM has repurposed the DVD and created an “LVD © ” or Lifestyle Value Disk”, to bundle consumer based offerings. </li></ul><ul><li>Types of offerings for the consumer include- entertainment, coupons, promotions, media, ringtones, travel, telecommunications, and other lifestyle based offerings. </li></ul><ul><li>The company has a branded web site, (My Lifestyle Value Destination), which enables and empowers a consumer to access a multiplicity of relevant offerings aggregated all in one place. </li></ul><ul><li>The company utilizes existing distribution opportunities or “vehicles” (food products, events, inserts) to get the LVD into the hands and homes of the consumer. </li></ul><ul><li>. </li></ul>TPM has created a turn-key solution for marketers and advertisers to reach the end consumer
  6. 6. Services Offered <ul><li>CD/DVD/LVD Promotional Placement- </li></ul><ul><ul><li>Take an existing promotion disk or branded content (CD/DVD) and place it on targeted demographic delivery vehicles (food packages, live events, fast food) </li></ul></ul><ul><ul><li>Example- Noodle Network- 7 Million units per month to desirable 18-24. </li></ul></ul><ul><li>Custom Production </li></ul><ul><ul><li>Create games, sweepstakes or enticing content for CD/DVD promotion </li></ul></ul><ul><li>Promo Portal </li></ul><ul><ul><li>Create a private labeled LVD (lifestyle value disk) that contains relevant offerings for the consumer, while driving down the cost of customer acquisition for the advertiser. </li></ul></ul>
  7. 7. The Noodle Network A Premium Branded CD Delivery System 7 million per month Targets P14-22 Extremely high conversion due to unique content
  8. 8. Current Delivery Vehicles There are many type of Delivery Vehicles TPM has contracted, or is in discussions with the following: 1- Food Product (noodles)- 7 Million Units distributed per month 2- NYHRA- New York Horse Racing Association- 2.5 Million 3- Health Care Provider- 400,000 4- McDonalds Happy Meals- 180 Million 5- Pizza Company- 300 Million 6- Several Sporting teams Unlimited Vehicles TPM has identified additional companies as delivery vehicles. .
  9. 9. Who benefits? <ul><li>Advertisers- </li></ul><ul><li>Direct reach to targeted demographics </li></ul><ul><li>Lower cost to reach customer </li></ul><ul><li>Opportunity to create promotion on LVD and drive people to web based offering. </li></ul><ul><li>Consumers- </li></ul><ul><li>Access multiple offerings at a single location </li></ul><ul><li>Adaptive web site becomes more personalized and relevant </li></ul><ul><li>Easy access to savings, offerings, and promotions </li></ul>
  10. 10. Online Ad Spending by Sector <ul><li> Retail $1,752.9 </li></ul><ul><li> Telecommunications $1,525.3 </li></ul><ul><li> Financial Services $1,031.7 </li></ul><ul><li> Consumer Services $793.9 </li></ul><ul><li> Entertainment $781.8 </li></ul><ul><li> Travel $512.9 </li></ul><ul><li> Medicine/Health $390.1 </li></ul><ul><li> Computers & Software $357.8 </li></ul><ul><li> Education $254.1 </li></ul><ul><li>*dollars are in millions for calendar 2006 </li></ul><ul><li>**$8.32 Billion Dollars spent on Internet Ads </li></ul><ul><li>Source: TNS Media Intelligence </li></ul>
  11. 11. Online Consumer Spending by Sector <ul><li>Entertainment $573.8 </li></ul><ul><li>Personals/Dating $503.4 </li></ul><ul><li>Investment $320.3 </li></ul><ul><li>Research $152.3 </li></ul><ul><li>Personal Growth $117.3 </li></ul><ul><li>Games $108.4 </li></ul><ul><li>Retail $95.7 </li></ul><ul><li>General News $78.7 </li></ul><ul><li>Community-Made Directories $65.4 </li></ul><ul><li>Travel $62.8 *dollars are in millions for calendar 2006 </li></ul><ul><li> Source: Forrester Research, & Online Publishers Assoc . </li></ul>Rank Category Consumer Spending
  12. 12. Other Sites <ul><li>My Yahoo- Heavy content, non-specific </li></ul><ul><li> search driven on key words, or non-specific </li></ul><ul><li> non-specific </li></ul>
  13. 14. TouchPoint Channels 1- The consumer will be driven to load the disk based on the promotional label. 2-The LVD will pop open a video to explain what is being offered and the screen will show a representation of the web site. 3- The consumer can view content on the LVD (trailers, commercials, clips, music, game demos, etc) or click on a link to take them directly to the relevant offering. TPM Channels Web Site Offerings Content on LVD Consumer gets LVd Entertain- ment Travel Retail Telecomm Web site provides Access to channels LVD Financial Services Content drives Consumer to enter LVD
  14. 15. New User Interface <ul><li>NEW INTERFACE FOR SEARCH </li></ul><ul><li>Adaptive Technology </li></ul><ul><li>Site changes based on user experience </li></ul><ul><li>Advertising becomes more relevant </li></ul><ul><li>Free sign up enables more targeted offerings </li></ul>Predictive, Interactive, 3 D, User Friendly Silk Screen Cover drives user to enter disk
  15. 16. TouchPoints channels for web site <ul><li>Retail </li></ul><ul><ul><li>Automotive </li></ul></ul><ul><ul><li>Food, Beverages, Candy </li></ul></ul><ul><ul><li>Apparel </li></ul></ul><ul><ul><li>Home Furnishing, Textiles and Appliances </li></ul></ul><ul><ul><li>Office Retail </li></ul></ul><ul><ul><li>Sporting Goods </li></ul></ul><ul><li>Telecommunications </li></ul><ul><ul><li>ISP/Hosting </li></ul></ul><ul><ul><li>Cell Phone/VOIP </li></ul></ul><ul><ul><li>Business Services </li></ul></ul><ul><li>Financial Services </li></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Mortgages </li></ul></ul><ul><ul><li>Credit Card/Loans/Finance Agencies </li></ul></ul><ul><li>Media/Entertainment </li></ul><ul><ul><li>Movies (trailers) </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video Games </li></ul></ul><ul><ul><li>Ringtones </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><li>Travel </li></ul><ul><ul><li>Vacations </li></ul></ul><ul><ul><li>Travel products </li></ul></ul><ul><ul><li>Planning </li></ul></ul><ul><li>Medicine/Health </li></ul><ul><ul><li>Pharmaceutical Companies </li></ul></ul><ul><ul><li>Health Services </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><li>Computer Hardware & Software/Technology </li></ul><ul><ul><li>Hardware (i.e. Computers, storage devices, and peripheral equipment) </li></ul></ul><ul><ul><li>Pre-Packaged Software (operating, utility and applications programs) </li></ul></ul><ul><li>Consumer Services </li></ul><ul><ul><li>Personal Growth </li></ul></ul><ul><ul><li>Online Dating </li></ul></ul><ul><ul><li>Pet Supplies </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>supplies </li></ul></ul><ul><li>Coupons </li></ul><ul><li>Promotions </li></ul><ul><li>Bleeping Good Deals </li></ul>
  16. 17. Revenue Model- <ul><li>Phase Two </li></ul><ul><li>LifeStyle Value Disk with multiple product and consumer offerings </li></ul><ul><li>Traditional CPM </li></ul><ul><li>CPC- Cost per Click </li></ul><ul><li>CPA- Cost per Acquisition </li></ul><ul><li>Ad Placement- directly to the web site </li></ul><ul><li>* this is for one delivery product. Please see slide 7 for additional conduits </li></ul><ul><li>Phase One </li></ul><ul><li>Drop fee for Promotional Disk on existing products </li></ul><ul><li>Example: Noodle Network= 7 Million units per month. </li></ul><ul><ul><li>Drop fee of $.20 per disk= $1.4 MM Gross Revenue per month* </li></ul></ul>Multiple Revenue Paths CPM CPC Banners Production/ Promotion CPA
  17. 18. <ul><li>Types of Advertisements </li></ul><ul><li>Consumer offerings </li></ul><ul><li>Special promotions </li></ul><ul><li>Sweepstakes </li></ul><ul><li>Product testing </li></ul><ul><li>New product launch </li></ul><ul><li>Branding opportunity </li></ul>
  18. 19. Consumer Data Collection <ul><li>Immediately Actionable Data </li></ul><ul><li>TPM has the technology to track and report on consumer habits and patterns. </li></ul><ul><li>Free Registration will enable TPM to capture relevant customer date. </li></ul><ul><li>Demographics such as: </li></ul><ul><ul><li>Age, household income, number of children, amount spent on channels or criteria, specific interests, upcoming purchases, etc. </li></ul></ul><ul><li>Serve advertising to the site when user returns that is more relevant to their interests. </li></ul><ul><li>Create predictive patterned web site based on users experience, navigation and choices on the web site. The HomePage/User experience will change and become more customized for each user. </li></ul>Registration Survey collects actionable data Profile for style-conscious young woman Profile for a woman concerned with comfort over style
  19. 20. Content Relevant LVD Each Lifestyle Value Disk can be more customized based upon the demographics of the Delivery Agent. Thus, the advertisements, offerings and promotions would be more targeted. Example 1: Noodles- 7 million per month; primary demographics- 18-24 year old college student, Mothers buying for kids. Types of offerings: Educational materials (software, parental browsers) Parents, Kids Coupons and household offerings- Parents Financial Services (credit cards, mortgages, etc)- Parents, Young Adults Entertainment (ringtones, music, games)- Kids, Young Adults Example 2: Health Care Provider- 400,000 per month in-home patients; primary demographics- skewed over 45, cross gender Types of Offerings: Health Care (prescriptions, drugs) Services (nursing, after patient care, healthcare) Products (wheel chairs, eyeglasses, dispensers) Example 3: McDonalds Happy Meal- 10-15 million per month- Parents/Kids Types of Offerings: Educational materials (software, parental browsers) Parents, kids Coupons and household offerings- Moms Financial Services (credit cards, mortgages, etc)- Parents, Young Adults Entertainment (ringtones, music, games)- Kids, young adult
  20. 21. Friends and family link to promotion Video Game may have different tips on each LVD. User trades or shares with friends and family LVD is then shared with more people based on unique content. Sneezers are remarketed to with a secondary message <ul><li>Some LVD’s will contain special offers, games, music, trading cards, promotions, etc. that may not be available on all LVD’s. </li></ul><ul><li>This could encourage trading or sharing of the LVD among kids/friends/households/parents, etc. </li></ul><ul><li>WOMA and sharing of LVD’s could be created with additional promotions. </li></ul>Word of Mouth and Sharing Promotions Viral Marketing Lets Customers Advertise For You
  21. 22. Management and Execution Stephen Meade- As a the current Chairman of co-Founder of MonetaPro, Mr. Meade has played an integral role in developing the Company’s business model, management team, systems and strategy. Under his direction the company has created several product offerings based on the same core technology. Mr. Meade is also the Principal in the holding company BigBamboo, LLC. ( ), which was formed to help bring companies from conceptualization to creation. Serving as Chairman and “Resident Rainmaker”, the company has created other entities such as- , , TouchPoints Media, and several more. Terry Balagia- Former Creative Director at Satchi & Stachi, Fox, DMB & B. Executive Staff Kimberly Trouville- KTLA Barry Batson- Nostab, LLC Support Danielle Zainer Advisory Board Larry Goodman- Former Head of CNN Advertising Joe Uva- Chairman Omnicom Media Victor Sim Wes Nichols- Marketshare Partners Steve Kaplan- Difference Maker Michael Terpin- Terpin Communications Ron Cappello- Infinia Group
  22. 23. Partnerships Technology Revenue.Net Production Imedia International Advertising Networks Services MarketShare Partners Infinia Group, LLC
  23. 24. Investment- $2,000,000 <ul><li>Use of Proceeds- </li></ul><ul><li>Management </li></ul><ul><li>Working Capital </li></ul><ul><li>Production </li></ul><ul><li>Marketing </li></ul><ul><li>Web Site and Technology Development </li></ul>
  24. 25. Thank You <ul><li>If you have any questions, please contact: </li></ul><ul><li>Stephen Meade- Founder </li></ul><ul><li>312-953-2208 </li></ul>