Presenting Our Strategy for 2030 Worlds Leading Media Conglomerate Group of Companies www.prsinternationalgroup.com #prs #strategy #2030 #world

1. Mapping the next 10 years at PRS International Group of
Companies
PRS International Group of
Companies
www.prsinternationalgroup.com
FROM EVIDENCE
TO IMPACT

2. PRS INTERNATIONAL GROUP STRATEGY:
OVERVIEW
Our clients expect more flexibility, the pressure to increase
efficiency is growing. In light of these developments, we have
established the 2030 Strategy.
Our approach is as follows: with the tried and tested clock face
schedule as our basis, we want to design our service offer with
greater flexibility to better meet customer needs.
WWW.PRSINTERNATIONALGROUP.COM

3. PRS INTERNATIONAL GROUP OF COMPANIES
OUR DIVERSIFIED PORTFOLIO
WORLD'S LEADING MEDIA
CONGLOMERATE GROUP WITH
LEGACY OF 15 YEARS
Public Relations
50%
Press Conference
25%
Public Advocacy
12.5%
Relationship
6.3%
Music
6.3%

4. KNOWING
PRS INTERNATIONAL GROUP
PRS International Group is built on three
broad pillars
TRUST
CLIENTS SATISFACTION
AWARENESS
Our values are ingrained in everything we do

5. VISION
We envision a work force of
250000 employees world wide
by 2030
Mission
Uplifting mankind through
expanding our network globally

6. OUR BRANDS COVER THE ENTIRE
SPECTRUM OF THE VALUE CHAIN
PRS INTERNATIONAL GROUP
ACCOMPLISHMENTS
Launched India’s 1st Press Conference Portal
(2012)
PRS International Group of Companies inception
(2007)
PRS International Group of Companies launched
BB News International (2015)
Expansion to Malaysia Press Conference Portal
Malaysia (2013)
PRS International Group of Companies launched
PRS Relationship (2020)
PRS International Group of Companies launched
WIN International Music (2019)
www.pressconference.co.in
www.wininternationals.com
www.prsrelationship.com
www.pressconference.com.my
www.bbnewsin.com
PRS International Group of Companies to launch first
US Press Conference booking portal (2021)
www.press-conferences.com

7. DELIGHTING HAPPY CLIENTS WORLDWIDE &
ENTERING NEW MARKETS
225+
Countries
OUR WORLDWIDE PRESENCE IMPROVING BRAND
Global Presence and worldwide network
serves new and existing clients
Global local linkages catalyzing business
solution for a Sustainable world

8. OUR STRATEGY FOR 2030
Our aim is to significantly overhaul and improve our work in and
Leading towards 255 Countires by 2030
We will achieve smart growth in our core business; that means using
rail’s natural strengths i.e. fast passenger and freight transport over
longer distances and in the conurbations. This requires strong, robust
rail infrastructure.
We also want to increase our efficiency and make PRS economically
sustainable in the long term.
By doing so, we will make a valuable contribution to the sustainable
financing of the system and to providing public relations service that
meets demand.
We want to be leaders in all areas of sustainability. Our Servies is to be
run by people, for people : for customers, employees and society. We
will contribute to achieving India sustainability goals via our service
design, investment and procurement activity

9. HOW WE WILL ACHIEVE OUR GOALS
Given the complexity of the Public Relations Servies we will
need a carefully planned mechanism in order to implement
the strategy. It will be based on our values, success factors
and the interplay of market and production. We will establish
priorities to realise the implementation and develop projects
to drive it forwards; we will review these implementation
priorities on a continuous basis.
As a first step, we will establish the necessary foundations
for implementing the strategy. By 2030, we aim to access
new customer potential, increase our customer focus and
stabilise Media in terms of both operations and finances. We
will increase our productivity thanks to continued
digitalisation.

10. SCOPE OF SERVICES
PUBLIC RELATIONS
Prepare and disseminate Press Releases for Events conducted &
announcements (in Hindi, English & Regional languages)
Authored articles & Op ed placement in Newspaper & Magazines (Print
Online) and third-party endorsements
Bring Chairing & Event Opportunities.
Media Interviews (in pre-defined cat A and cat B publications)
Relevant Industry Story
FAM/Project site trips
Press Conference / PR events
Response Management (Managing critical comments)
Reporting deck (performance report)
Arranging publication of articles in leading news dailies/magazines Other PR
Activities
INTERNAL COMMUNICATION
Design Strategy to engage employees to be brand ambassadors
Emailers on CSR milestone/ announcements- Ideation & Designing
Newsletter Ideation & Designing Monthly

11. PRODUCTION AND EVENT MANAGEMENT
Making & telecasting of TV spots/ Visuals/Radio jingles/Corporate
films/spot & industrial photos etc.
Organizing Exhibitions/Melas/Roadshow/Event management etc.
Designing, conceptualization and media management including Press
Release in press/TV/radio etc.
DESIGNING
Design of Advertisements, Recruitment/Empanelment
Financial Advts./Financial Results , Classified/Goodwill/Announcements
Advts. etc.
Tableaux/Preparation of models/murals, etc.
Preparation & display of hoardings/banners/flags/badges etc.
CEO/CHAIRMAN/FOUNDER/PRESIDENT COMMUNICATION
Develop & Execute communication plan for social media to identify
potential opportunities to sponsor youth/sportsperson/entrepreneur as
well as fund relief causes
Facilitate and amplify convergence with like-minded organizations via
social media & PR
Advocate Chairman as thought leader on Global Issues
Build social media connect with Chairman's existing handle to project

12. DIGITAL MEDIA
FB, LinkedIn, Twitter, Instagram cover photo & DP
Maintaining brands social assets -Facebook / Instagram / Twitter
/LinkedIn/ YouTube
Posts on all platforms
Contest / Campaign ideas & execution (Content Bucket to be shared each
month)
Special day posts
Website Creation One time activity
Website Maintenance & Updation (Numbers, Banners, Map, Newsletter/
Resource material and Gallery)
Response Management FB, Instagram, twitter and Linked-in
SEO
Blogs (for on-page optimization)
Content/ Creative curation for Dissemination to Customers/Stakeholders
via WhatsApp and Instagram.
Amplification and boosting of social media posts
Reporting
Performance report with way ahead
Manpower requirement
BRANDING
Brochure digital and online
Brand film
Scripting and shoot for short films on each of the social impact
initiatives for use in digital platforms
Coffee Table Book
Annual Social Impact Report
Impact Book(s) on each of the social impact project
Benchmarking against competition and Audit of brand performance
Management fees for media buying+ influencer management

13. PUBLIC ADVOCACY
Public Advocacy and Government Affairs
CRISIS MANAGEMENT
Crisis management is designed to protect an organization and its
stakeholders from threats and/or reduce the impact of the threats.

14. SERVICES
PRESS CONFERENCE PORTAL
We organize PRESS CONFERENCE at the Local, State and National
level for you! Our client base extends from Fortune 500 companies
to entrepreneurs & startups.
MUSIC COMPANY
win International music Records aims at providing youngsters a
huge platform where they can showcase their hidden music
talents by performing at international stages.
win International music Records will help the talented singers,
musicians and lyricists to acquire name and fame internationally.
INTERNATIONAL NEWS AGENCY
BB News International is the World’s First Bulletin News Agency.
BB News provides news bulletins from around the world. We
provide the latest news from every sector: Technology, Sports,
Business, Entertainment, Politics, environment and many more.
BB News International perfectly comprehends the requirements
of international viewers, and we offer breaking news bulletins
accordingly. We always give priority to authenticity, integrity,
and accuracy.

15. PUBLIC RELATIONS
Our approach to PR is information-driven, rather than contact
led, we also believe in fostering and nurturing relationships.
Relationships with clients, staff and business associates.
We provide strategic approach needed to connect your business
with prospective customers and other key audiences across the
globe
PUBLIC ADVOCACY AND GOVERNMENT
LIAISONING
PRS International helps you to raise your voice to the
government by communicate your suggestions regarding policy
discrepancy and policy amendment to the government and
influence the decision maker for incorporating the suggestions.
Liaisoning is a means of communication between two groups or
the government. We help you to communicate your plans or
ideas to improve the policy for the sector.
RELATIONSHIP COACHING
The PRS Relationship provides you proper coaching for
understanding relationships and overcomes the hardships and
tension in the ongoing relationship.
The Institute of relationship coaching guides the people on how
to live a happy and prosperous life.

16. OUR SUCCESS FACTORS.
The following success factors are key to the successful
implementation of the strategy.
Employees: Employees are and shall remain the backbone of our
integrated Media Servies and they embody this as One PRS Group
Innovation: We develop targeted, new and innovative solutions for
current problems and for future opportunities to increase customer
benefit, market share and efficiency.
Technology: We make targeted use of the potential of technologies
to ensure our core business is safe, customer-focused and efficient.
We thus promote automation, modularisation and standardisation.
Digitalisation: Digitalisation allows us to increase productivity, quality
and safety at PRS Group.
Asset Management: We manage our assets holistically and in relation
to each other to ensure they provide the greatest possible customer
benefit.

17. PRS 2030 STRATEGY OUR VALUES
Our values form the basis for our work
together as to deliver excellent service
every day. They give us direction. Our
actions and decisions are guided by these
values.
Responsible
Respectful
Passionate
Flexible
Ambitious

18. INTERNATIONAL MEDIA RELATIONS
Media Relation is the core of Public Relations activities. Liasoning with media
and coverage is an art. Broadly, media is segmented into national, regional,
local and international publications both for print & electronic media. But this
segmetation differs with clients, media can be further categorised into niche
publications and channels; financial & economic dailies; industry specific;
health & lifestyle; gender; age and more so it is important to consider whims
and fancies of media group while ensuring good coverage both in the print and
electronic media.

19. THE INTERPLAY OF MARKET AND
PRODUCTION
PRS GROUP CONNECTING WORLD
A good life is built on relationships and relationships thrive on
connections.
PRS Group creates connections that foster good relationships. PRS
Group connects people, goods and places, bringing millions of
people together and linking up cities, cantons and rural regions.
Day in, day out, our connections are there for World. Friendships
develop, families are brought closer, routes to work and leisure are
made possible and accessible. And safety, comfort and respect for
the climate are at the heart of all we do.
Our connections enable genuine quality of life, independence and a
sustainable future for generations to come. PRS Group is
connecting the World of tomorrow so that it remains as attractive
as it is today.
Connecting creates togetherness.
We are active in the media services, real estate and freight services markets.
We divide these areas into submarkets; they are the strategic business units in
which we provide services. As an integrated public relations services we have
the following production functions: the infrastructure networks of Media
energy and telecoms.

20. "WE CAN HELP IN RAISING YOUR VOICE TO
GOVERNMENT"
The resources you need to take action with local, state, and
federal government representatives on the occupational and
environmental health and safety PRS International Group issues
you care about most.
PUBLIC POLICIES
The policy is a set of principles to guide decisions and achieve
rational and favorable outcomes. Policies are made to run the
Institution or a sector based on pre set norms.
These pre set norms help in taking any kind of decision for the
Institution.
Some policies are framed by the Institution itself to run on the pre
set guidelines for the long term without any change in it.
The government also form policies for different sectors to guide the
institutions as well as professionals working in that sector.
The vision while framing the policy is to guide in their profession and
give the best results while working on it.
Prime Minister Office
Chief Minster office
Madhya Pradesh New Education Policy
NITI Ayog
Parliament Lok Sabha and Rajya Sabha
We do Public Advocacy by raising your voice in Parliament and
Government offices like

21. COMMUNICATIONS VS. ADVOCACY
ADVOCACY AND GOVERNMENT LIAISONING
The processes of communications and advocacy may be seen as
much the same thing, and in fact they share many element and
often complement one another. But the important difference is
that advocacy is by definition targeted to address a specific
issue and to achieve a particular outcome. That means a
strategy for advocacy must be very rigorously and efficiently
focused on that outcome rather than simply delivering general
information or encouraging greater understanding and
appreciation.
At the same time, we have a powerful story to tell, both in terms
of our capabilities in managing group gatherings under optimal
conditions and of the key role we play and will continue to play in
the economic recovery and renewal process that has become a
primary global concern.
In order for the industry to deliver its capabilities for driving the
knowledge transfer, collective problem solving and networking
that are required for economic and community restoration,
business events must not simply be allowed they must be
encouraged, and receive priority and support from governments
as part of the recovery process.
Increasingly those are decisions being made at a local and
regional level, even if they are under the guidance of broader
national and international protocols. That means to be effective,
advocacy must happen at a local level but local industry
representatives with the insights, relationships and credibility to
have the necessary influence.

22. HOW CAN PRS INTERNATIONAL GROUP HELP
YOU?
PRS International group of companies is a World's leading Media
Conglomerate Group in the country, introducing its new service of Public
Advocacy and Government affairs . PRS Internatonal group of
companies helps you to raise your voice to the government by
communicate your suggestions regarding policy discrepancy and policy
mendment to the government and influence the decision maker for
incorporating the suggestions.
Advocacy is a means of communication between two groups or the
government. We help you to communicate your plans or ideas to
improve the policy for the sector. Often it occurs that organizations
suffer from certain governmental policies but don't know how to take
action or appeal to the government for changes in these policies. They
are unaware of the measures and steps they can take to resolve this.
PRS International group of companies helps you in taking the right step
after recognizing the policy discrepancy. We help you to establish
connections with the government or the concerned governmental
bodies to reconcile these policy-related matters.
PERCENTAGE OF DIFFERENT ADVOCACY WORK
30% 60% 90%
Self Advocacy Public Adovacy Co - Advocacy
HOW WE ADVOCATE

23. A QUALITY BRAND PARTNER
STORY FOCUSED
Today’s consumers want and expect to know what drives your brand. Find
a branding agency that gets what makes a good story and has the chops
to tell yours.
THE THREE ‘ R ’ S
DRIVING ASPIRATION 2025
READY TO MARKET
Ultimately, a new brand has to be marketed. When the people that build
your brand deeply understand marketing, you can be confident your
branding will resonate in theory and practice.
ALWAYS STRATEGIC.
Your branding partners should be strategic in their approach, basing their
decisions not on hunches but on research, data, and best practices.
Scale
Sell
Simplify
RE-STRUCTURE
Margins
Technology
People
RE-ENGINEER
Brandscape
Portfolio
Excellence
RE-IMAGINE

24. WELL POISED TO CAPITALIST ON EMERGING
OPPORTUNITIES
TURNING CYCLE OF THE MEDIA
INDUSTRY
OUR GLOBAL STRATEGY IS AIMED AT
ACHIEVING HIGHER SCALE AND
CONSISTENT PROFIT ABILITY
Worldwide Business expansion plan “aspiration 2030 is based on a
promise to work together to create greater enterprise value, and
make PRS International World's most iconic and profitable Media
company.
Client Satisfaction
Value their money and brand Value Growth
To provide Best Services to Clients

25. CASE STUDY 1
www.prsinternationalgroup.com
CASE STUDY 2

26. CASE STUDY 3
www.prsinternationalgroup.com
CASE STUDY 4

27. MEDIA CLIPS OF OUR PRESTIGIOUS
CLIENTS
Media Clips
Arctech Solar
Media Clips
US Blueberries

28. MEDIA CLIPS OF OUR PRESTIGIOUS
CLIENTS
Media Clips
US Soya Association
Media Clips
Cureck Technologies

29. MEDIA CLIPS OF OUR PRESTIGIOUS
CLIENTS
Media Clips
Sivakasi Fireworks Association
Media Clips
Navdha Kathakalaya Media Clips

30. MEDIA CLIPS OF OUR PRESTIGIOUS
CLIENTS
Media Clips
US Soybean Export Council
Media Clips
Specialty Soya and Grains Alliance

31. MEDIA CLIPS OF OUR PRESTIGIOUS
CLIENTS
Media Clips
Kalanjali Media Clips
Media Clips
Archdiocese Media Clips

32. MEDIA CLIPS OF OUR PRESTIGIOUS
CLIENTS
Media Clips
Exatron Servers
Media Clips
Bhopal Tamil Sangam

33. SOCIAL MEDIA
@PRSInternational
FACEBOOK
PRS International Group of Companies
TWITTER
@Mediaandbeyond
INSTAGRAM
@PRS International Group
YOUTUBE
@PRS International Group
PINTREST
@PRS Group
LINKEDIN
@PRS Group
REDDIT

34. TESTIMONIALS
UNFPA
I have worked with MANY PR firms and people over the
years, but never anyone as media savvy and hard
working as the Press Conference US Team If you are
looking for someone to jump start your Media
Relations, Press Conference US is the right team.
US SOYBEAN EXPORT COUNCIL
I have worked with MANY PR firms and people over
the years, but never anyone as media savvy and hard
working as the Press Conference US Team If you are
looking for someone to jump start your Media
Relations, Press Conference US is the right team.
US BLUEBERRY COUNCIL
I fully recommend the Press Conference US team, they will
assist you in taking your business to the next level in terms of
market awareness and increased revenue via effective lead
generation and marketing. Please consider the Press
Conference US team for your next marketing. Thank you.

35. GLOBAL CONNECTION
US OFFICE
US OFFICE
PRS International Group of Companies
1717 N STREET NW, SUITE 1
Washington,
District of Columbia 20036
Tel +1 (202) 7738 504
usa@prsolution.co.in
INDIA OFFICE
Regus Level 5, Caddie
Commercial Tower,
Hospitality District Aerocity,
IGI Airport,
New Delhi 110037
Phone no: (+91) 11 6654
4951
delhi@prsolution.co.in
Phone Number
(+91) 11 6654 4951 | India
+1 (202) 7738 504 | US
Email Address
hello@prsolution.co.in
usa@prsolution.co.in

36. www.prsinternationalgroup.com
www.pressconference.co.in
www.pressconference.com.my
www.press-conferences.com
www.wininternationals.com
www.prsrelationship.com
governmentadvocacies.com
www.pressconference.co.in
www.wininternationals.com www.prsrelationship.com
www.pressconference.com.my
www.bbnewsin.com
www.press-conferences.com