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Beyond the Features: Flash Storage Best Practices 
Eric Herzog, CMO, SVP Alliances 
Flash Memory Summit 2014 
Santa Clara, CA 1
Flash: Revolutionizing Data Center Economics 
Status Quo 
Violin All-Flash 
Storage 
Servers 
Apps 
Data Center 
Over-Provisioned 
Under 
Utilized 
Licensed 
By Core 
Limited 
Real Estate 
Up to 90% Reduction in Storage Costs 
Up to 80% Reduction in Cores/Servers 
Up to 70% Reduction 
in Software Licensing 
Up to 90% Reduction 
in Power/Space/Cooling
71% Reduction 
85% Reduction 
93% Reduction 
Power Savings 
Space Savings 
Total Annual Savings 
244,970 
1,034 
Global Fortune 500 Company 
Source: Global Fortune 500 
$2.5B over 4 years
Violin Memory: Revolutionizing Data Center Economics 
Delivered a latency of 120 microseconds 8 milliseconds with legacy storage. 
“Batch reports that took five hours 
now run in 90 minutes.” 
“We increased the query capacity of our eDiscovery system by 6x” 
Over $1.2 million savings in OPEX/CAPEX. 
Video streaming application runs 10Xfaster on Violin flash storage. 
Nightly reports reduced by over 7X, down to 50 minutes from 6 hours. 
“Achieving up to 800% improvement in VM creation time.” 
“With Violin technology the data is ready, waiting for us whenever we need it” 
ERP system is running 4X faster on the Violin platform.
Flash Fabric Architecture™ 
Performance 
oOver 500K sustained IOPS at sub .5ms latency with mixed, heavy workloads using MLC Flash 
oAutomatic Quality of Service 
Density 
o70TB raw in 3RUs and low power (500W/RU) 
Resiliency 
oAutomated, transparent GBC in the background without application performance impact 
oDesigned for long flash life with array- wide flash management, wear leveling and vRAID 
64 Violin Intelligent Memory Modules –All FlashStriping across entire system 
Built for Concurrent 
Mixed & Multiple Workloads 
64 Violin Intelligent Memory Modules –All FlashStriping across entire system 
RAID Controller 
RAID Controller 
RAID Controller 
RAID Controller 
PCIeSwitched Storage Fabric 
Array Manager
Write Cliff Affects All Flash Solutions To Some Degree 
oNew Write operations get queued behind Erase operations 
oUp to 60% performance drop 
oReal issue is that Erase operations also get in the way of Read operations 
oMitigating or eliminating the Write Cliff requires special flash management logic 
Transient Random Write Bandwidth Degradation 
Source: Nersc 
“Write Cliff”
Patented Algorithms Deliver Spike-Free Low Latency 
oBackground garbage collection ensures free pages for all incoming writes 
oGarbage collection implemented in hardware within each VIMM for line rate performance 
oGarbage collection tightly scheduled & orchestrated at the system level to not affect system performance 
oGarbage collection allowed one VIMM per Protection Group at a time 
VCM
VCM 
Patented Algorithms Deliver Spike-Free Low Latency 
oBackground garbage collection ensures free pages for all incoming writes 
oGarbage collection implemented in hardware within each VIMM for line rate performance 
oGarbage collection tightly scheduled & orchestrated at the system level to not affect system performance 
oGarbage collection allowed one VIMM per Protection Group at a time
VCM 
P 
4KB Read 
vRAIDRebuild 
vRaid Erase Hiding in Action 
oReads never blocked by garbage collection (vRAID rebuild on remaining 4 VIMMs) 
oSystem level orchestration enables sustained low latency for mixed workloads
Comprehensive Data Services Software 
Business Continuity 
Data Efficiency 
Data Scaling 
Data Protection 
“Forward-thinking CIOs use flash to lower their costs, but there are still many who hesitate to try the technology. Many argue that they can't afford the huge gap between flash and HDD price per gigabyte, but they lose sight of the fact that the system's capital and operating costs both dramatically drop once flash is applied.” 
Jim Handy, DirectorObjective Analysis
Thank you

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How do you pick the right Storage vendor?

  • 1. Beyond the Features: Flash Storage Best Practices Eric Herzog, CMO, SVP Alliances Flash Memory Summit 2014 Santa Clara, CA 1
  • 2. Flash: Revolutionizing Data Center Economics Status Quo Violin All-Flash Storage Servers Apps Data Center Over-Provisioned Under Utilized Licensed By Core Limited Real Estate Up to 90% Reduction in Storage Costs Up to 80% Reduction in Cores/Servers Up to 70% Reduction in Software Licensing Up to 90% Reduction in Power/Space/Cooling
  • 3. 71% Reduction 85% Reduction 93% Reduction Power Savings Space Savings Total Annual Savings 244,970 1,034 Global Fortune 500 Company Source: Global Fortune 500 $2.5B over 4 years
  • 4. Violin Memory: Revolutionizing Data Center Economics Delivered a latency of 120 microseconds 8 milliseconds with legacy storage. “Batch reports that took five hours now run in 90 minutes.” “We increased the query capacity of our eDiscovery system by 6x” Over $1.2 million savings in OPEX/CAPEX. Video streaming application runs 10Xfaster on Violin flash storage. Nightly reports reduced by over 7X, down to 50 minutes from 6 hours. “Achieving up to 800% improvement in VM creation time.” “With Violin technology the data is ready, waiting for us whenever we need it” ERP system is running 4X faster on the Violin platform.
  • 5. Flash Fabric Architecture™ Performance oOver 500K sustained IOPS at sub .5ms latency with mixed, heavy workloads using MLC Flash oAutomatic Quality of Service Density o70TB raw in 3RUs and low power (500W/RU) Resiliency oAutomated, transparent GBC in the background without application performance impact oDesigned for long flash life with array- wide flash management, wear leveling and vRAID 64 Violin Intelligent Memory Modules –All FlashStriping across entire system Built for Concurrent Mixed & Multiple Workloads 64 Violin Intelligent Memory Modules –All FlashStriping across entire system RAID Controller RAID Controller RAID Controller RAID Controller PCIeSwitched Storage Fabric Array Manager
  • 6. Write Cliff Affects All Flash Solutions To Some Degree oNew Write operations get queued behind Erase operations oUp to 60% performance drop oReal issue is that Erase operations also get in the way of Read operations oMitigating or eliminating the Write Cliff requires special flash management logic Transient Random Write Bandwidth Degradation Source: Nersc “Write Cliff”
  • 7. Patented Algorithms Deliver Spike-Free Low Latency oBackground garbage collection ensures free pages for all incoming writes oGarbage collection implemented in hardware within each VIMM for line rate performance oGarbage collection tightly scheduled & orchestrated at the system level to not affect system performance oGarbage collection allowed one VIMM per Protection Group at a time VCM
  • 8. VCM Patented Algorithms Deliver Spike-Free Low Latency oBackground garbage collection ensures free pages for all incoming writes oGarbage collection implemented in hardware within each VIMM for line rate performance oGarbage collection tightly scheduled & orchestrated at the system level to not affect system performance oGarbage collection allowed one VIMM per Protection Group at a time
  • 9. VCM P 4KB Read vRAIDRebuild vRaid Erase Hiding in Action oReads never blocked by garbage collection (vRAID rebuild on remaining 4 VIMMs) oSystem level orchestration enables sustained low latency for mixed workloads
  • 10. Comprehensive Data Services Software Business Continuity Data Efficiency Data Scaling Data Protection “Forward-thinking CIOs use flash to lower their costs, but there are still many who hesitate to try the technology. Many argue that they can't afford the huge gap between flash and HDD price per gigabyte, but they lose sight of the fact that the system's capital and operating costs both dramatically drop once flash is applied.” Jim Handy, DirectorObjective Analysis