2. Confidential-RestrictedCirculation
2
• Delivers residual fragrance/heat stable fragrance which
lasts for upto 15 days
• Anti-bacterial effect
• Softness on towels, sheets, etc.
• Prevents build-up of static electricity on synthetic fabrics
• Saves Water
Variants
• Offered in 20 different fragrances
• Fragrances can also be customized. Exclusive or Signature
fragrance being given to our large clients
MicroFresh® Fabric Conditioner
Clothes Softener with in built heat stable fragrance
3. Confidential-RestrictedCirculation
3
Microfresh®10XT
Fragrance Concentrate for long lasting freshness
• Fragrance concentrate useful for giving long
lasting fragrance.
• Added directly to washing machines without any
conditioner
• Can also be added to the existing conditioners
• Simple mixing ; no special equipment required
• A unique products which has won wide
acceptance in hotel & commercial laundry
business
• Tested successfully all over India with five star
hotel laundries, Railway laundries and
commercial laundries
• Product already registered with Hotel Leela
group, Sofitel, Palladium, Jyothy Fabric Spa,
Wassup Laundry chain
4. Confidential-RestrictedCirculation
Property MicroFresh ®
Conditioner
MicroFresh®
10XT/10XN
MNC Competition*
Description Home & Laundry Conditioner
with long lasting /tumble dryer
stable fragrance, most suited for
laundry use
Microencapsulated fabric fragrancer with
long lasting/tumble dryer stable fragrance.
Most suited for laundries with limited
budget or where un-fragranced specialized
softener is already set. 10XN has premium
Bisulphite free antichlor
Laundry softener
Active TQ Quats , Cationics,
microencapsulated fragrance
Charge neutralization polymer,
microencapsulated fragrance
TQ Quat, Cationic , free fragrance
Static Electricity Prevention on
Synthetics
Yes Yes, to some extent Yes
Effective softening on bulky or
textured items like Towels
Yes No (when used as it is). Yes when used
with fabcon base
Yes
Effective on wool, silk and other
fabrics
Yes Yes Yes
Souring action ( pH neutralization
of clothes from washing)
Yes Yes, to some extent (when used as it is).
Yes when used with fabcon base
Yes
Residual Fragrance Yes. 7 -14days freshness from
clothes
Yes. 7 -14days freshness from clothes No. No fragrance is available post
tumble drying. Some variants offer
one base aroma but not long lasting
Price ++ ( effective dosage 8 g/kg) + ( effecitve dosage 2-3 g/kg) ++++ (effective dosage 8 g/kg)
Cost to the Customer ~ 1.4 Rs/kg of fabric ~0.75- 0.80 Rs./kg of fabric ~3.2 Rs/kg of fabric
* Source : Product Literature
5. Confidential-RestrictedCirculation
Attributes - Usage of MicroFresh®10XT
5
0
10
20
30
40
50
60
70
Worse than
before
Same as
Before
More Than
Before
Much More
than Before
%ofRespondents
Atributes
Hotel Oberoi New Delhi - During Fragrance Trials
Freshness
Cleanliness
Brightness
Softness
Fragrance
48 Respondents: Survey conducted at Hotel Oberoi New Delhi Apr 2015
Product Used : MicroFresh ® 10XT Shower Fresh & Lily Bouquet 3g/kg of dry fabric
Learning : More than 60% of the respondent state that apart from freshness the
clothes are more cleaner/softer than before. In actuality same cleaning/softening
products were used. Hence Fragrance has a halo effect on cleanliness/softness !
7. Confidential-RestrictedCirculation
7
• Heat Stable, Long Lasting, slow release of
antimicrobial, malodour blockers, malodour
neutralizers and fragrance
• Most suitable for spa linen, upholstery, carpets,
curtains
• Optimized for specific malodour of mildew and
fungus due to moisture retention
• Test protocols specific to end-use
Variants
• Mildew Odor Neutralizer - upholstery, carpets
• Rot Proofing – Specific to Textiles used in water
e.g. Life-jackets/Vests
MicroFresh® Spa Special /Carpet Special
Anti Mal-odour Finish
8. Confidential-RestrictedCirculation
8
• Long lasting application of slow release bactericide
• Tested using AATCC 147/ ISO 20645:ISO protocols. Any bacterial or
fungal species can be used. Typically Staphylococcus Aureus, E.coli
• Wide application on various substrates including kitchen uniforms,
waiting staff or staff uniforms where sweat is an issue
• Tested at certified labs in India
Variants
• Triclosan active based for personal clothing, medical textiles,
specific hotel sleep management solutions etc.
• Sustainable solution as biodegradable and non-bio accumulative
actives can be used. Future proof, can take regulatory changes
• Customized actives from clients can also be done as our technology
does not lock the application into a specific active type.
MicroFresh® 10X AB
Anti-bacterial Finishes with or without fragrance
9. Confidential-RestrictedCirculation
9
Hotel Industry, Bus and Taxi upholstery solution
• Cigarette smoke has 400 different ingredients
• One of the most offensive malodours leading to refusal of room, taxis
and negative impressions on bus operators
• Microfresh Fag-Off spray reduces the odour when smoke is already
present.
• It also can prevent buildup of smoke odour on upholstery, carpet,
curtains other than bedsheet, pillow covers etc
• Test protocols specific to applications
Variants
• Spray with encapsulated smoke reducer
• Free Oil for use with water mist sprays or vaporizers/nebulizers
MicroFresh® Fag-off
Cigarette Odor Removal Spray
10. Confidential-RestrictedCirculation
10
• Has affectivity for 2-3 days after spray
• Tested at internationally certified Labs in India.
• Contains no synthetic pesticides or chemicals. Very safe !
• Contains concentrated essential oils like lemongrass, Citronella and herbal
extracts vitus negundo etc.
Variants
• With and without Fragrance
• Can be applied on Fabric for effectivity for one outing etc.
MicroFresh® NMR Spray
Mosquito Repellant Spray for Hotels/Kitchens
12. Confidential-RestrictedCirculation
12
S. Nr. Product Function Suitable for Application Dosage
1 Fragrance 10 XT Heat Stable Fragrance All Fabric
Surface
Last rinse 3g/kg of dry
fabric
2 Spa Special Malodour prevention in
Spa Fabric
All Fabric
Surface
Last rinse 3g/kg of dry
fabric
3 Carpet Special Malodour prevention
in Carpet
surfaces/Upholstery
Carpets Spray/Carpet
Shampoo additive
4g/Sq Feet
4 Fag Off Tobacco Malodour
coverage on hard/fabric
surfaces
Curtains
Upholstery
Carpets
Walls
Floors
Spray 4g/Sq Feet
5 Natural Mosquito
Repellent
Flying Insect and
Mosquito repellance
through long lasting,
continuous release of
natural essential oils
Hard surfaces
like walls,
floors,
ceramics,
kitchen-
platforms.
Fabric surfaces
like tents,
canopies,
partitions,
curtains etc.
Spray Even
coverage of
surface
6 Anti-bacterial Bacterial Malodour
prevention on fabric
surfaces
Fabrics like
general and
kitchen
uniforms, F&B
linen, Bed &
Bath Linen
Last rinse 3g/kg of dry
fabric
Product Profile Summary
Products for Hotels/Kitchens/Laundries/Housekeeping/Facilities Management
13. Confidential-RestrictedCirculation
Who we are
13
• Manufacturing company promoted by Alumni from IIT, and Purdue University
• India’s only manufacturer capable of
delivering guaranteed functional
micro-Capsules: delayed release and
triggered release of actives
• True innovation starting with basic
technology vs. assembled
solutions from imported
microcapsules
• Deep insights into application development in Textiles
delivering exceptional performance and value
15. Confidential-RestrictedCirculation
The Technology
15
• High Loading Shell & Core Microcapsules, Heat
Stable upto 200°C, pH stability from 2 till 14.
Typical Size 5 – 20 microns, delivered in a water
dilutable non-hazardous slurry
• Capsules are ductile when wet, brittle when dry
and hence release only on demand with friction or
time
• Can deliver exceptional deposition rates on EVERY
type of fabric.
• Padding, Coating, Printing and Exhaust Method
(Order of Preference)
• Indigenously developed technology from first principles, hence very adaptable.
• We can deliver any type of active i.e. fragrance, anti-microbial, repellents, PCMs etc.
16. Confidential-RestrictedCirculation
What are the applications for this Technology?
3-15µm
Capsule Wall
Modified Polycarboxylate- Amino plast
Polymer
Encapsulated
Ingredients
• Heat Stable Fragrance
• Long Lasting Anti-bacterial
• Long Lasting Anti fungal
• Long Lasting Anti mosquito
• Delivered OS Vitamins
• Delivered Essential Oils
Useful when long
lastingness is desired
ductile when wet brittle
when dry
Typical Ingredients
17. Confidential-RestrictedCirculation
How are these Water Insoluble Microcapsules made?
17
Release the active on dry with diffusion or friction (ex : on fabrics)
Shell & Core (polymer)
capsules Structure
Insoluble shell (polymer formed by
emulsion polymerization)
Active suspended in
water medium
21. Confidential-RestrictedCirculation
21
Water Insoluble Microcapsules - MicroCap
ACTIVES
Any active/product can be trapped inside the capsule to enhance the product
performance
RELEASE MECHANISMS
Typical release methods are bursting (abrasion) and diffusion/controlled
release/sustained release
Exact mechanism is optimized by us depending upon application