Marketing Plan for my new innovation Application DryadShoppe

1. DryadShoppe
The Marketing
Plan
By : Vineet Chaudhary
NIT Jalandhar

2. Table of Contents

4. Our Story
DryadShoppe is the destination to help you
get the Unparalleled Quality with
Unbeatable Prices for your desired
products. We are here offering you all type
of Home Décor Products including
Furnitures, Wooden Frames and as well as
offering you the unmatchable experience to
get in touch with our Interior Home
Designer Experts. We source the products
from your City’s Local Stores and Partners

5. Our Offerings

6. Wide Range of Services
Modern
Furniture
Woodern
Frames
Innovative
Ideas
Glass
Frames
Expert
Solutions
Wall
Decoratives

7. Vision

8. Our Primary Goal
Recognize and Seize opportunities to grow in the market
Earn Customer and Partner Loyalty by offering them
flawless services
With the Increase use of E-commerce Sites,We want to
give opportunities to the Local Retailers to move parallel
with this change

9. Introduction to DryadShoppe
DryadShoppe is an Application which will be primarily used for online shopping
of Home Décor Products1.
• Home Décor Products include Everything from Furniture toWoodenWall Frames, and which also include
DesignerCurtains, Sheets etc.
DryadShoppe will offer you products which are widely in use in your
Locality asWe will be using your Location to offer you the best deals
from the sellers in your city only.2.
• This will thus promote the businesses of the Local Sellers, who have got severely affected due to trending
online shopping.
DryadShoppe will thus largely promote the DigitalCampaign in the
country.
We will make the products affordable for all type of market segments.3.
• Online Shopping will thus get available for those people who don’t trust on e-commerce sites.

10. Our Objectives
Increase the
Customer
Satisfaction
Promote the Digital
Campaign
Increase Profits
for our Company
and as well for
Customers
Offer
Unparalleled
Quality
Help the Local
Retailer to
showcase their
Products on
National Portal

11. Market Geographical Factors
• We have added all the Metropolitan Cities
• Cities which have got more than 20 Furniture and
Home Décor Products Retailers registered with us
are- Chandigarh, Delhi, Jaipur, Mumbai,
Bangalore, Chennai, Amritsar, Gurgaon, Kolkata,
Calcutta, Lucknow, Ahmedabad, Kanpur, Varanasi.
• Further Remote Cities will be added to the App
after we get 20+ verified partners with us.
• We have kept some basic conditions for a Seller to
fulfil to become our Official Partner.

12. Basic Requirements to Become our
Sales Partner
1.Minimum Area of the Shop where products will
be manufactured should be 40x 60 ft.
2.Quality of the Material used in the products
have to be always verified by the DryadShoppe
Team before using it.
3.A CCTV Camera has to be installed in the Shop
to offer DryadShoppe Team a Regular Check on
the Quality of the Services offered to its
customers.
4.All the Discounts and Deals offered by
DryadShoppe for the Promotion are acceptable
and Initial Price will be decided by the Partner
but DryadShoppe Officials will finalise the Price

13. Demographics
Old Age
People
Youngsters
Less-
Educated
People
Mature
Women

14. Our Competitors
Pepperfry
Snapdeal
Flipkart

16. Strengths

17. Weakness

18. Opportunities

19. Threats

20. Marketing Strategy
Segmentation
Positioning Strategies
Targeting

21. Marketing Mix

22. Product Features

23. Free Features-App
Free Shipping for
First 2 Orders
Experts Advice
Available
Free Deals
Subscription
Quality Check
Assured by
DryadShoppe
Full Portal
Accessible

24. Premium Users

25. Communication Mix

26. Publicity Strategy and Brand Value

27. Controls and Implementation