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Digital markcomp knockout
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Carleen Striss
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Snapshot 01-17
Snapshot 01-17
Digital markcomp knockout
1.
Double Tapped Knockout
2.
3.
4.
5.
6.
7.
8.
9.
breaking through ‘the Sea
of Sameness’
10.
What we know
11.
Brand Personality Inten se Braz en Cunni ng
12.
Honda Type R SquareSpac e with Jeff
Bridges
13.
The Big Idea: Don’t
Get Caught
14.
Video/Youtube
15.
Social Media
16.
Social Media
17.
Social Media
18.
Display Ads Crowne Plaza Looking
for an ‘unfair advantage’? Crowne Plaza can help...Just #DontGetCaught What is The Crowne Plaza Advantage? Find out today! www.dontgetcaught.com/IHG #DontGetCaught
19.
Landing Page
20.
Why ‘Don’t get caught’? •
Pushes the envelope • Direct links • Strategic budget • Brings ‘always on’ to life
Editor's Notes
Focus on ‘always on’, use Crowne Plaza lingo, marketing lingo
The Big Idea
Trends/research
Add Vine? Other forms of video besides just youtube? Video infographic in general? Research trends, cliffhanger series
Twitter, Facebook, Linkedin Slide about traditional marketing? Earned media, paid media, balancing it out..
Twitter, Facebook, Linkedin Slide about traditional marketing? Earned media, paid media, balancing it out..
Landing Page -Add Crowne Plaza logo -Change to CP colors instead of IHG colors? Change Kevin Spacey to someone else??
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