Marketing method used is 4P's of marketing

1. PROMOTIONAL STRATEGIES OF PIZZA HUT.
Name : Vinay Mengaji
Roll No : 3410

2. INTRODUCTION
Pizza Hut was founded on June 15, 1958, by two
brothers, Dan and Frank Carney, both Wichita State
students, as a single location in Wichita, Kansas. Six
months later they opened a second outlet and within a
year they had six Pizza Hut restaurants. The brothers
began franchising in 1959.
 Key people: Vipul Chawla (President Pizza Hut).
 Founded on: June 15,1958(62 years ago).

3. PROMOTIONAL STRATEGY
Promotional strategy is a method used by companies to
advertise, promote & sell their goods. A company
chooses its promotional strategy based on factors like
product type, marketing budget, target audience etc. It is
a critical activity to increase product awareness &
thereby increase sales. An effective promotional strategy
gets more revenue as compared to the marketing spend.
Promotion for any product or service is essential for any
company. It is because only through promotion people
would come to know about the product. Only after
knowing about the product they consider purchasing.

4. PROMOTIONAL STRATEGY IN PIZZA HUT
The promotional strategy in the marketing mix of Pizza
Hut focuses on complete marketing campaigns via TV,
print media, online ads etc. The sales promotion which
includes redeeming of coupons during checkout in online
order has also helped increase in its sales figures.
A critical factor in Pizza Hut’s success has been its
unique dining experience. Crewmembers at Pizza Hut
strive each day to provide ‘customer mania’ - the kind of
service that ensures that every visit of the customer is a
memorable one.

5. MARKETING STRATEGY IN PIZZA HUT
Marketing Mix of Pizza Hut analyses the brand/company
which covers 4Ps (Product, Price, Place, Promotion) and
explains the Pizza Hut marketing strategy. There are
several marketing strategies like product/service
innovation, marketing investment, customer experience
etc. which have helped the brand grow.
Marketing strategy helps companies achieve business
goals & objectives, and marketing mix (4Ps) is the
widely used framework to define the strategies. This
article elaborates the product, pricing, advertising &
distribution strategies used by Pizza Hut.

6. Products:
1. Salad
2. Soups
3. Apitizers
4. Pizza
5. Pasta

7. Price:
• Pizza hut is known for its competitive pricing, as known
for its quality and high standards and it has priced its
products high in comparison to its competitors.
• The pricing strategy in the marketing mix of Pizza Hut
also depends on the size of the pizza ordered i.e. Small,
Medium and the crust chosen. The ingredients chosen
and standardized across the country and similar service
experience can be seen from customers.

8. Place:
Pizza hut has over 13,000+ restaurants across the world
and is expanding its reach rapidly. Pizza Hut’s
international presence includes in countries of North
America, Europe and Asia. Its restaurants are designed
for Family style in dine locations, hybrid locations, bistro
locations, college campuses theme parks and food courts.
Pizza Hut offers home delivery option for customers
ordering online with a time gap of 30 minutes for
delivery or scheduled delivery. Pizza Hut’s on time
delivery and high quality standards has helped achieve
higher levels of satisfaction among customers.

9. Promotion
Advertising through
❖ bill boards
❖ TV ads
❖ Pamphlets
❖ Social media
❖ Sales promotion
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