1. Pittsburgh Fitness Council Marketing Strategy
Mission Statement
To prepare and implement a marketing plan that will increase community and fitness professional
awarenessandcreate newmembershipsinthe PittsburghFitnessCouncil. This will be accomplished by
portrayingthe PFCas a companythat fitnessprofessionalswanttobe a part of,raisingawarenessin the
Pittsburgh area, and marketing events to ensure that current members have a positive experience.
Goals
Overall Goals
Market the specificmembereventstogetthe memberstoattend. Be sure that theyknow aboutevent
well inadvance throughthe use of E-Vitesandemail.
Utilize social mediatobringfitnesscommunityawarenessandtoadvertise events.
Have a membership eventatleasteveryquarter.Invite all perspectivemembersandcurrentmembers.
Invite throughE-vite.comandemail.
Gain awarenessof eventssuchaspopup workoutsandFitRun60 bytargetingthose whoalreadycome
and newpeople.Invite groupssuchassororities/fraternitiesorCHAARGto gainattendance.
Goals forSummer2014
 Increase social mediapresence.
o Twitter:Increase followersto350 by endof Summer.Generate 1 original tweetand1
retweetperday.Use hashtagsto gain awarenessandexposure.
 Hashtag examples:#healfie,#fitness,#pittsburgh,#getfit
o Facebook:Increase “Likes”to600 by the endof summer.Generate 1original postevery
4 days,share 1 article every2days. Create eventsthatmembersandperspective
memberscanRSVPto.
o Instagram:Increase followersto100 bythe endof summer.Follow fitnessaccountsto
generate follow-backs.Post1picture a weekanduse hashtagsto getviews.
July Membership Event
 Eventto gainmembers.Thiseventwillbe more structuredthanthe Meetand Greet.Thisevent
can take place at a more formal restaurant. Dinnerorlunch,whateverismore convenient. Geta
room (suchas the upstairsat Joe Mama’s inOakland) andhave the firstpart of the dinnerbe
informatory,withinformationaboutthe PFCinthe formof flyersonthe table and a little speech
aboutwho we are.Thenhave dinner,andthennetworkingandminglingafter.
 Potential dates:July25th
,July26th
, July27th
at night
 Venue:I’munfamiliarwithrestaurantsoutsideof Oakland.Suggestions fromthe FitTeam?

2.  Time:Lunch or Dinner,whateverismore convenient.
EventAwareness
For the variouseventsthatare put on,be sure to marketthemviasocial mediaat least5 days in
advance and everydaythereafter.Evenif itisaneventformembersonly,advertise ittoshow thatwe
are doingthings.
 PopUp workoutsandFitRun60: Invite groupstogenerate revenue.Ex:
Sororities/Fraternities,CHAARG,Bike ClubsaroundPittsburgh