This presentation shows the online presence of tata salt in comparison with its one local and one global competitor.

2. 1.Launched in 1983 by
TATA Chemicals.
2.Market share –17%
3.Salt industry in India is
about Rs.21.7 Billion of
which TATA salt covers
about Rs.3.74 Billion.

3. Awareness
Consideration
CONVERSION
Advocacy
PRIMARY-
1)Age- 24-40
2)Gender- Female
3)House makers
SECONDARY-
1)Working
men and
women
2)Health
conscious
people
TERTIARY-
1)Big Hotels
2)Café
3)Restaurant
owners

4. 4. Successful campaigns-

5. MORTON SALT
1. Established in 1848
,Chicago.
2. Creates salt for food, water
conditioning, industrial use
etc.
3. Well known for its iconic
Morton Salt girl.

6. AASHIRVAAD SALT
1.Owned by ITC.
2.Launched 23rd March
2003.
3.The Aashirvaad range of
products include Atta, Salt,
Spices and Instant mixes.

16. 0
100000
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800000
FACEBOOK INSTAGRAM TWITTER YOUTUBE
TATA SALT
AASHIRVAAD
MORTON SALT
FOLLOWERS ON DIFFERENT PLATFORMS

17. 0
100000
200000
300000
400000
500000
600000
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TATA salt
Aashirvaad salt
MORTON salt
LIKES ON DIFFERENT PLATFORMS AND YOUTUBE
SUBSCRIBERS

26. 1. Actively engaging on Social media
platforms such as Instagram,
Twitter and YouTube.
2. Strengthening SEO and SEM to
appear on the first page of Google
results.
3. Focusing on remarketing to
expand their appearance on
Internet.