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The L-Factor
Slogan: Decode yourself
3 MAIN ROUNDS
 Round

1 (the first two weeks of the month):
registering by applications or taking tests to rule
out.
 Round 2 (the third week of the month): an
eloquent video (in English) about a given topic.
For example, good leadership requires what
qualities? Base on the which criteria to consider
an employee good or not?
3 MAIN ROUNDS
 Round

3 (the last week of the month): (4 contestants left)
divided into small rounds again, took place in a hall.

r1: choose question packs to answer and
guess the main theme.
r2: Conduct before the judges' situation.
r3: a form of game with high antagonism. For
example: give 2 contestants a plan and they
have to assess the pros and cons of it.
Marketing Plan
The L-Factor
Slogan : Decode yourself
TARGET
Student in Ho Chi Minh City , especially
FTU2
 Student interested in leadership

STRENGTHS

WEAKNESSES

• The first competition about
leadership in FTU2
•The content is attractive

• No experiment in organizing a big
competition
•The competition is in English so it
may minimize the numbers of
candidates

OPPOTUNITIES

THREATS

•BEC can gain reputation if this
project is successfully done.
•It can be an annual event of BEC

•Hard to find the judges with
enough technical and language
skills
•The budget is so big and the
process is quite long for our thin
human resources

SWOT ANALYSIS
OBJECTIVES
 Create

a competition for student to learn
more about their potential
 Help students to experience more in
leadership.
 For BEC :Organize a big competition to
help gain more experiment and
reputation
BIG IDEA

Everybody has hidden factors . We call them
talents . It is decoded like your DNA and what
about the others, who do not have it inborn. Our
aim is not only to help you dig it up but also give
you a chance to decode it by yourself – It is “The Lfactor”, the factor of a leader in you.
THE END

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[Trẻ chịu chơi][phát phú-yến][external]

  • 2. 3 MAIN ROUNDS  Round 1 (the first two weeks of the month): registering by applications or taking tests to rule out.  Round 2 (the third week of the month): an eloquent video (in English) about a given topic. For example, good leadership requires what qualities? Base on the which criteria to consider an employee good or not?
  • 3. 3 MAIN ROUNDS  Round 3 (the last week of the month): (4 contestants left) divided into small rounds again, took place in a hall. r1: choose question packs to answer and guess the main theme. r2: Conduct before the judges' situation. r3: a form of game with high antagonism. For example: give 2 contestants a plan and they have to assess the pros and cons of it.
  • 5. The L-Factor Slogan : Decode yourself
  • 6. TARGET Student in Ho Chi Minh City , especially FTU2  Student interested in leadership 
  • 7. STRENGTHS WEAKNESSES • The first competition about leadership in FTU2 •The content is attractive • No experiment in organizing a big competition •The competition is in English so it may minimize the numbers of candidates OPPOTUNITIES THREATS •BEC can gain reputation if this project is successfully done. •It can be an annual event of BEC •Hard to find the judges with enough technical and language skills •The budget is so big and the process is quite long for our thin human resources SWOT ANALYSIS
  • 8. OBJECTIVES  Create a competition for student to learn more about their potential  Help students to experience more in leadership.  For BEC :Organize a big competition to help gain more experiment and reputation
  • 9. BIG IDEA Everybody has hidden factors . We call them talents . It is decoded like your DNA and what about the others, who do not have it inborn. Our aim is not only to help you dig it up but also give you a chance to decode it by yourself – It is “The Lfactor”, the factor of a leader in you.