1. IF
How many times have you wanted or been reluctant to
say that word?
Are your wrong decisions or unwise choices that have
led you to start your sentence with “IF”?
IF
Despite that conditional sentence in the present or
past tense, it still shows that you are not confident
enough or are regretful about what you have done.
Why not affirm what you want to do by a sentence
without “IF”?
IF = Internship Fair
As a university student, you always have lots of
ambitions, among which is to have a bright future.
However, to kick off well, an ideal internship that suits
you will lay a great foundation for achieving your
dream.
Career is an important journey, as always. You must not
allow yourself to use the word “IF” to talk about it.
Therefore, Internship Fair will orient you clearly to
prepare for your future. Let’s join Internship Fair and
omit the word “IF” in the dictionary of your life.
2. Internship Fair:
• An event aiming to give students career
orientations from the very first step, which is
to have a suitable internship. The target
audience is university students all over HCMC.
We bring the attendees choices, useful
information to help them make important
decisions for their future.
Time: 14h-18h, 20/4/2014
Venue (Expected):
Women’s Museum/Youth
Cultural House
Scale:
120-150 attendees
Coming to this event, the attendees will not only have the chance of
finding out about but also have closer approaches to 6 different
Recruiters in 6 booths. This is absolutely a wonderful opportunity when
at the same place, at the same time, they can doing their own
researches and asking questions for 6 Recruiters from 6 well-known
Companies. What is more, they can take this chance-+ to make
impressions on Recruiters.
•
The invited Recruiters are from Domestic Companies or Multinational
ones. Language used is Vietnamese.
•
Furthermore, we also have a small tea-break for the attendees to relax
and network with other friends about internship opportunities.
Purposes:
IF is held under below purposes:
•
Provide the attendees, especially those in second and third year, useful
information when they are still confused about internship orientations.
•
A place of people who have the same goals and wills of job/internship
opportunities, encourage young people to choose the right internship
for themselves.
•
Bring Recruiters much closer to university students.
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3. Main activities
Finding out about Recruiters:
•
6 Recruiters in 6 booths will give out information
about internship at their own companies.
•
Q&A and interaction with Recruiters.
Networking with Recruiters:
•
•
Each booth is one place for the attendees to
approach their favorite Recruiter.
An interval for the attendees to network with
Recruiters or their representatives.
Teabreak + Music performances:
•
A small tea-break with cakes and soft drinks.
•
Music performances to rouse the audience.
•
A time period to relax and exchange views on
Job/Internship opportunities.
Networking game:
•
At the end of the event, the attendees will have
the chance to join some interesting networking
games about the 6 Recruiters to get beautiful gifts
from the organizers.
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4. Event Timeline
Time
Activity
Human Resources
13h30-14h00
Final preparations
All members
14h00-14h20
Welcome guests, Checklist
Guest and Logistics team,
Receptionists
14h20-14h30
Open fair, Play clip intro
MC, Technical
14h30-15h00
Intro with speeches/clips about 6
Recruiters
MC, Technical
15h00-16h30
Open booths
MC, Recruiters, Supervisors
16h30-16h50
Tea break, Music performances
Logistics Team, Guest Team
16h50-17h30
Concentrate the attendees to join back
the booths
MC, Supervisors
17h30-17h50
Networking Games
MC, Supervisors, Recruiters
17h50-18h00
Close Fair, Reward trophies/gifts, Say
goodbye
All members
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5. Basic marketing plan:
Target:
• Catch the attention of students all over HCMC.
• Reach the number of 120 attendees.
• Promote the brand/image of BEC, Sponsors and invited
Recruiters.
Targeted audience:
• All students regardless of major, age and gender. Strongly
marketing at some universities such as FTU, UEH.
Marketing timeline:
Tạo hiệu ứng
6/4
Hậu sự kiện
13/4
19/4
20/4
26/4
Chính thức marketing
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6. Channels:
•
Offline:
Poster, bookmark, standee, banner
FTU Zone
Class talks
Book-selling at FTU2 and Youth Cultural House.
•
Online:
Website BEC
Facebook fanpage BEC, fanpage FTU2 Đồng chí hội
Send mails to potential attendees
Forums of universities in HCMC.
•
Moreover, the event will get the great supports of current
members and former ones of BEC.
Potential Media Sponsors:
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10. Marketing online
Time: 7/4 – 19/4
Channels
Content
• BEC fanpage
• BEC website
• FTU and other
universities forum
• Introduction of IF
• Introduction of
companies
• Some tips about
intership
Registration
Invitation Letter
• Register through a
online link.
• After registering, each
person will have a
number, that number
will be on his/her ticket.
• On the day before the
event day, the
attendances will receive
emails which include the
tickets scanned (with
their number also)
• Based on the databases
that we have collected
in the previous events,
we can send them a
invitation letter to
introduce about our
upcoming event.
• The Invitation Letter
also includes our
fanpage’s link and
registration’s link.
2
12. Marketing offline
Time: 13/4 – 19/4
Location
• FTU Campus
• Youth Cultural Centre
Activities
• Sales tickets
• Class talk
• Carefully note down the
number
4
14. Focus on: daily
post on social
media
Late March
April 7
Online
Marketing
Launched
Spell Owl
April 13
April 20
Offline
Marketing
Launched
Event day
6
Editor's Notes
At the end of the event, the attendees will have the chance to join some interesting networking games about the 6 Recruiters to get beautiful gifts from the organizers.
