1. Facebook &
Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

2. Facebook & Twitter
• integrated in real time search by
Google & bing
• biggest player in their segment
• big influence in social media/social
graph
Karim-Patrick Bannour viermalvier.at Social Multi Media

3. Facebook facts
Karim-Patrick Bannour viermalvier.at Social Multi Media

4. Facebook facts
• biggest international social network
of the world
• >520 million users
• in USA: delivers more traffic to
websites than google
Karim-Patrick Bannour viermalvier.at Social Multi Media

5. Facebook facts
• average user has 130 friends on FB
• more than 60 million status updates
each day
• 50 % of active users log on to FB in
any given day
• average user spends >55
minutes/day
Karim-Patrick Bannour viermalvier.at Social Multi Media

6. Facebook facts
• >130 million mobile FB users
• mobile FB users twice more active
than non-mobile users
• More than 2.5 billion picture uploads
each month
Karim-Patrick Bannour viermalvier.at Social Multi Media

7. Facebook can help you to...
• connect you with your (future) guests
• get to know more about your guests
• get realtime feedback
• see what competitors do
• be closer to new trends
Karim-Patrick Bannour viermalvier.at Social Multi Media

8. page, group or profile?
• groups: for users sharing interests
• profile: for individuals
• pages: for companies, brands and
organizations
Karim-Patrick Bannour viermalvier.at Social Multi Media

9. content & communication is king
Karim-Patrick Bannour viermalvier.at Social Multi Media

10. content & communication is king
Karim-Patrick Bannour viermalvier.at Social Multi Media

11. who can visit your page?
everybody (incl Google)
Karim-Patrick Bannour viermalvier.at Social Multi Media

12. target the language of your guests
Karim-Patrick Bannour viermalvier.at Social Multi Media

13. Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media

14. Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media

15. Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media

16. Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media

17. Use FBML
Karim-Patrick Bannour viermalvier.at Social Multi Media

18. Use Apps
Karim-Patrick Bannour viermalvier.at Social Multi Media

19. Use Apps
Karim-Patrick Bannour viermalvier.at Social Multi Media

20. Facebook Ads
Karim-Patrick Bannour viermalvier.at Social Multi Media

21. Use Facebook Places/Deals
Karim-Patrick Bannour viermalvier.at Social Multi Media

22. Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

23. Twitter facts
• 160 million users
• microblog: max 140 letters
Karim-Patrick Bannour viermalvier.at Social Multi Media

24. Twitter can help you to...
• show your competence
• connect you with your (future)
guests
• monitor the buzz
• filter for keywords and trends
Karim-Patrick Bannour viermalvier.at Social Multi Media

25. Twitter Trends
• via hashtags (#) and
popular words
• use it as a 1-click-filter
• also paid trends
(promoted)
Karim-Patrick Bannour viermalvier.at Social Multi Media

26. Find relevant tweeters
• http://twitter.com/invitations/find_on_twitter
• http://tweepz.com/
• http://twitdir.com/
• http://www.twellow.com/
• http://wefollow.com/
• http://www.crazybob.org/twubble/
• http://whoshouldifollow.com/
• http://mrtweet.com/
Karim-Patrick Bannour viermalvier.at Social Multi Media

27. Hootsuite: Track multiple accounts
and keywords
Karim-Patrick Bannour viermalvier.at Social Multi Media

28. Twitter best practice
Karim-Patrick Bannour viermalvier.at Social Multi Media

29. Hyatt Concierge on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

30. Hilton Hotels on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

31. Hotel Lucia on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

32. Visit Seattle on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

33. flight search on Twitter
Karim-Patrick Bannour viermalvier.at Social Multi Media

34. Unser
Social Media
Marketing Buch
für Einsteiger
Anfang 2011 im
Buchhandel und
online erhältlich!
Jetzt online bestellen!
Karim-Patrick Bannour viermalvier.at Social Multi Media

35. Kontaktieren Sie uns:
Web: http://www.viermalvier.at
Blog: http://blog.viermalvier.at
Die Salzburger Social Media-Agentur viermalvier.at
hilft Unternehmen, Organisationen und großen
Marken bei der Einrichtung, Umsetzung und
Betreuung von erfolgreichen Social Media-
Konzepten.
Social Media-Konzepte, Blog, Social Media Newsroom,
Facebook Seiten, FBML, Facebook Apps, Facebook Places,
Foursquare, Mobile Marketing, Twitter, YouTube-Channels,
Flickr, virale Kampagnen, Workshops, Seminare, Kurse,
Vorträge, Social Media Monitoring, Video-Seeding, ...
Karim-Patrick Bannour viermalvier.at Social Multi Media