Business Model Canvas- Foodie

1. Date:
The Business Model Canvas
Company name – Foodie
Key Partners-
Our key partners are app developers, students, Sodexo, food management
department. We want better quality food and less food wastage.
Key Partners
Students
Sodexo
Food management
department
Better quality vegetables
App developers
Waste management
Providingorganic
vegetables
Key Activities
What Key Activities do
our ValuePropositions
require?
Our Distribution
Channels?
Customer Relationships?
Revenuestreams?
Websitedevelopnment
App developnment
Marketing
Surveys
Creatingawareness
Value Proposition
What value dowedeliver
to the customer?
Which oneof our
customer’s problems are
we helping tosolve?
What bundlesof products
and servicesare we
offeringto each
Customer Segment?
Which customerneeds
are we satisfying?
Reduce cost of waste
management
Acquiringcustomers who
care aboutenviorment
through awarenessand
branding
Customer
Relationships
What type of relationship
does each ofour
Customer
Segmentsexpectus to
establish andmaintain
with them?
Which ones have we
established?
How are they integrated
with therestof our
businessmodel?
How costly are they?
1)Consulting
2)Measurement of
%waste reduction and
cost reduction
Customer
Segments
For whomare wecreating
value?
Who are our most
important customers?
1) studentswhowould
prefer mess over food
court if they geta choice
Key Resources
What Key Resourcesdo
our ValuePropositions
require?
Our Distribution
Channels? Customer
Relationships?
RevenueStreams?
1) relation with waste
managementcompanies
2) finance
Channels
Through which Channels
do our Customer
Segmentswantto be
reached?How arewe
reaching themnow? How
are our Channels
integrated?
Which ones work best?
Which ones are most
cost-efficient?
How are weintegrating
themwith customer
routines?
1) website
2) social media
Cost Structure
What are the mostimportant costs inherent in ourbusinessmodel?
Which Key Resources are most expensive?
Which Key Activitiesare most expensive?
1) website andappdevelonment
2)salariesof consultants
3) marketing campaigns
Revenue Streams
For what value areour customersreally willing to pay?
For what dothey currently pay?
How are they currently paying?
How wouldthey prefer to pay?
How much doeseach RevenueStreamcontribute to overall revenues
1) student fees
2) advertisement

2. Date:
Key activities-
Website development and app development are the key activities our value proposition
requires. Marketing and surveys will be our distribution channels. And we will build
customer relationships by creating awareness.
Key resources-
Our revenue will stream by having relations with waste management and by getting
financed.
Value proposition-
We are helping to reduce food wastage. Helping the students to eat proper.
Maintaining customer flow for Sodexo. Our target is to provide students proper and
healthy food.
Customer relationships-
We can act as consultants of our customers. By acting as consultants, we can
have the perfect meal for the students.
Channels-
Our customer segment wants to be reached through social media websites and we
are reaching them apps.
Customer segment-
We are creating value for the students who would prefer eating mess food than
eating in the food court if given an option. These are our key customers.
Cost structure-
The most important cost inherent in our business will be the cost for app
development and website development. The most expensive key resource will be the
salaries to the consultants we hire and the most expensive key activity will be
marketing campaigns.
Revenue streams-
We will earn revenue through the student fee and also the online advertisements we
will have on our site and app.