More Related Content Similar to Ubiquitous Location, The New Frontier and Hyperlocal Nirvana (20) Ubiquitous Location, The New Frontier and Hyperlocal Nirvana3. 3 Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/ 4. this talk is brought to you … Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/ 5. … by the number 3 boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/ 6. … by the word local (hyper and micro) Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/ 7. … and by a theory BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/ 8. warning: may contain references to checking in and foursquare Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/ 9. “you may well ask,chris, what is my theory?” Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/ 12. “what is it for and why would anyone use it?” @aaronofmontreal pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/ 16. mobile search revenue forecast (us) http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/ 18. entities & events located in a well defined, community scale, area nep on Flickr : http://www.flickr.com/photos/nep/1812127513/ 19. intended for consumption by residents/visitors to that area Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/ 20. created by a resident or visitor to that area splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/ 24. intent hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/ 24 27. parsing & tagging szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/ 28. intent pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/ 30. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 30 32. a-gps Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/ 32 33. cell tower Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/ 33 35. hyperlocal genera 35 Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/ 40. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/ 49. elephant in the room syndrome Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/ 50. is location that ubiquitous? stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762// 51. only ~21% of total handsets 51 JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/ 57. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 57 61. mayor of the north pole krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/ 64. 5m subscribers by 2011 gigaom.com, August 2008 Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/ 66. 33% of mobile users read mobile news mm&t, March 2010 ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/ 69. and finally UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/ 75. Geonames ISO (3166-1 Alpha 2 and ISO 3166-2) FIPS ( 10-4, 5-2, 6-4 and 55-3) INSEE JGDC IATA ICAO 78. Ubiquitous Location,The New Frontier & Hyperlocal Nirvana Gary Gale Yahoo! Geo Technologies garyg@yahoo-inc.com twitter.com/vicchi http://slideshare.net/vicchi Editor's Notes http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner. 21% of phones are expected to have GPS by EOY 2009 … 21% of phones are expected to have GPS by EOY 2009 … … but what about the other 79% which don’t have GPS? http://isithackday.com/hacks/geo/distance.php . http://gigaom.com/2008/08/06/mobile-subscribers-forecast-to-top-5-billion-mark-by-2011/ http://techcrunch.com/2010/01/12/foursquare-check-ins/http://twitter.com/foursquare/status/7599620845 http://www.mobilemarketingandtechnology.com/?p=954 http://www.mercurynews.com/search/ci_14763226 ISO – countries, states, countiesFIPS – countries, US states, US counties, US placesINSEE – towns in FranceJGDC – admin, towns, POIsIATA – airportsICAO - airports Geonames US only beta