Porter's and SWOT analysis

1. VENERA SCUDERI
MANUEL RIBEIRO
ADRIAN GYSTAD YTTERDAL
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2. MISSION
Daydreams Incubator wants to help people with great innovative
ideas related to fashion and design by giving them a fitted and
complete support, based on an individual case by case
diagnosis, with the main goal to
TURN DREAMS INTO SUSTAINABLE BUSINESS
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3. PORTER’S FIVE FORCES ANALYSIS
BARGAINING POWER OF SUPPLIERS
MEDIUM – HIGH
 Suppliers are mainly organizations and individuals who, through the incubator, helps entrepreneurs.
 Examples are: banks, angel investors and venture capitalists (financing), lawyers and law firms (legal
help), universities, successful entrepreneurs and professionals (counseling, mentoring)
BARGAINING POWER OF BUYERS
LOW
 Buyers are the entrepreneurs we are going to help
 Daydream is the only fashion and design incubator in Portugal
THREAT OF NEW ENTRATS
MEDIUM
 It is usually easy to create a
basic incubator
 It is difficult to build strong
and efficient network
INTERNAL RIVALRY
LOW
 There are several incubators
focused on other specific segments
 Others incubators are not focused
on any specific segments
THREAT OF SUBSTITUTES
HIGH
 Self-made entrepreneurs
 Government free-of-charge
programs
 Online resources
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4. OPPORTUNITIES
 Increasing interest in start-up ideas from
investors
 Possibility to provide consultancy services for
not incubated entrepreneurs and firms
 Possibility to interact with other local
incubator
 Connection with university environment
WEAKNESSES
 High risk business
 Depending on one specific market
THREATS
 Establishment of new support programs
for beginners entrepreneurs
 Online instruction sources to develop
new business
SWOT ANALYSIS
STRENGHTS
 Creation of personalized tools and services
 Case by case analysis
 Strong collaborations
 High quality services
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