This document provides an introduction and overview of Maxloyal AB, a professional services firm that delivers opportunities for small entrepreneurs and investors. It discusses Maxloyal's services in corporate expansion, SME investment, and technology startup investment. It also summarizes Maxloyal's observations of the Swedish startup market, noting the many support institutions but fragmented funding. Finally, it outlines risks and success drivers as well as Sweden's leadership in innovation and startups.

1. Maxloyal AB
Professional Services
Introduction
V. 1.5
July 2019
Sam Jobara, PhD
sam@maxloyal.com
This document contains PROPRIETARY and CONFIDENTIAL information and such information shall not be disclosed to others
for any purpose without written permission from: Maxloyal, Maxloyal Copyright ® 2019

2. About us
We at Maxloyal AB we are in the business of delivering true opportunities, our
engagement would add great value for our small entrepreneur clients.
Opportunities for small investors in promising businesses, and opportunities for
divesting or expanding companies into Swedish and Nordic markets.
We plan to serve the supply side; companies who plan to expand, spinoff, or
divest, and the demand side; entrepreneurs who plan to invest and engage in
management and development of their investment.

3. Our Services
Maxloyal is interested in successful startup companies in all
industries, but with more focused on technical companies.
Our services span from start-up investment opportunities to SMEs and
Small business entrepreneurs investors who may be interested in equity
investment, Joint Venture, corporate Expansion, or spinoff ventures.
Maxloyal strives to create synergy by collaboration across private and
public institutions within and outside Sweden. We offer creative funding and
an integrated service package, that includes due diligence, business valuation,
business plan, and relocation visa or residency requirements in Sweden.

4. Our Services
Maxloyal AB offer three professional
and distinctive services:
 Corporate Expansion & Representation CER
 SMEs Entrepreneurs Investment SEI
 Technology Startup Investment TSI
(provide link for each service)
professional
services
Corporate
Expansion &
Representation
Technology
Startup
investment
SMEs and
Spinoffs
investment

5. Blog: Maxloyal Market Overview
In our brief survey in the Swedish Startup market, we observed that:
• The market is crowded with Startup innovation and business park centers or
institutions. Most of them focus on local Startups funding, incubators, soft
services, and collaboration with mainly local institutions.
• Most of them focus on a network of membership and local business park
services
• Funding is either government, academic, or private sector, and mostly
involving small funding of SEK100K-2M range, or crowdfunding portals for
micro-funding.
• The sponsorship and funding process is usually slow, competitive, and
bureaucratic in nature. Many projects are left unsponsored or poorly funded.

6. Blog: Maxloyal Market Overview
Support and promotion institution for Startups are a lot in Sweden. This is a
reflection to the market size and the opportunities that both market offer.
 Sweden tops Innovation Union Scoreboard, an index published by the European Commission.
 Sweden is home to Europe’s largest tech companies, Stockholm is second only to Silicon Valley
 Between 2000 and 2014, Sweden produced 263 exits valued at $23.7 billion.
 According to Tech.eu, there were 120 exits of Swedish companies in 2017, up from 55 in 2016.
That 2017 figure topped Germany’s 112, the U.K.’s 77, and France’s 44.
 The UAE, Kuwait, Qatar, Saudi, Jordan, and Egypt have developed strong innovation institutions
for startups, the collaboration opportunities exists for both governments and private institutions.
 For instance, The National Fund for SME Development and Fikra Program in Kuwait ($15 B. fund)
offer excellent opportunity for collaboration for co-funding projects.
 Also promising is a collaboration program with Qatar Development Bank (QDB), Qatar Business
Innovation Centre (QBIC), In5 innovation center in UAE, Oasis500 business accelerator in Jordan,
MEVP, ILA group, and many more.

7. Thank You
This document contains PROPRIETARY and CONFIDENTIAL information and such information shall not be disclosed to others
for any purpose without written permission from: Maxloyal, Maxloyal Copyright ® 2019
Startups are bought, they are not sold,
they either innovate and grow or die in
silence.

8. Blog: Risk-Success Drivers
Risk Drivers
Lack of quality, suitable, and
appealing Startups in the market
Lots of effort to close with a drag on
negotiation time frame
Inadequate and proportional
contribution effort from founders
Lack of initial fulltime support for the
daily operation
Challenge of opportunity to appeal
for qualified serious investors from
ME
Legal challenges, especially for soft
services of case-3 opportunities
Initial imbalanced and drainage of
limited Cashflow
Success Drivers
Identifying attractive and convincing
opportunity for investors
Offering integrated services to cover
investors needs and wants
Coordinated effort from founders to
provide all needed supports
Reach out to motivated and far-
reaching associates with strong
network in ME
Provide a high-valued custom
package of services to our investors
Identify low hanging fruits (deals) to
be able to close faster for cashflow
Build up a trust relationship with
founders to deliver high-valued deals

9. Blog: Sweden Innovation lead in Startups market
Based on EU countries
scores of the Summary
Innovation Index; Sweden is
the clear Innovation Leader,
with an innovation
performance well above the
EU average.
Also Sweden comes first in
EU for the EEAs and TEA it
generates to the Swedish
economy.
EEA Entrepreneurial employee activity
TEA Total early-stage entrepreneurial activity