Consumers live in a fluid and connected environment, it's time for digital to be built-in and no longer tagged on. Branding lies into the inception of a strong and holistic experience across your business and beyond media. The opportunities for your brand to lead the market have completely shifted as new devices and interfaces are at stake. It's key to proactively convert those environments into brand assets. Advertising has become secondary and more than ever the brand is the answer. We'll explore 4 key ingredients make your brand exciting in a connected world: the dream, the experience, the communities and the velocity.

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By Isabelle Quevilly
May 22nd, 2013
Brands made for a
connected world

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In the last decade, digital has exposed
all facets of your brand, impacting
your business in many ways:
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COMMUNICATION
MARKETING
SERVICES
PRODUCTS
INTERNAL TEAMS
RECRUITMENTCUSTOMER CARE
RESEARCH
PARTNERSNEWS
INNOVATION B2B
GLOBAL/LOCALPRODUCTION
ENVIRONEMENT
SHAREHOLDERS

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It all happened organically,
without any proper brand
thinking nor business planning.
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WHAT MAKES A BRAND
It’s time to join the dots between:
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WHAT MAKES A BUSINESS

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WHAT MAKES
A BRAND
And turn digital technology
into a real brand asset:
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WHAT MAKES
A BUSINESS

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3 components to get you there
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BRAND
IDEA
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BRAND IDEA
Understand the big idea that
sits at the heart of your
business.
An idea that will disrupt your
category and addresses
emerging needs.
That idea will drive all
components of your brand.

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BRAND
IDEA
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BRAND
EXPERIENCE
BRAND EXPERIENCE
Manifest behaviours inherent
to that brand idea across all
touch points.
Convert your brand values
into actionable user
experiences guidelines.

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BRAND
COMMUNITIES
BRAND COMMUNITIES
Create windows of attention
to connect with people,
influence behaviors and
change motivations.
These can be done through
devices or bespoke service
design. BRAND
IDEA
BRAND
EXPERIENCE

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ONLINE
OFFLINE
NOLINE
Disruptive
Adaptive
Future-proof
Business growth
So digital is built into your business,
not tagged on!

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Thank you
isabelle.quevilly@venturethree.com
@digitalplanner
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