There is an exponential demand for content in today’s digital world, especially rich media assets such as images and video. These assets are no longer just the purview of the marketing organizations either their use is spreading across the organization internally and externally by helping to deliver a richer and more personalized customer experience.

1. Benefits of Digital Asset Management
Intro to the Digital Asset Management (DAM)?
There is an exponential demand for content in today’s digital world, especially rich media
assets such as images and video. These assets are no longer just the purview of the marketing
organizations either their use is spreading across the organization internally and externally by
helping to deliver a richer and more personalized customer experience.
• Do you have media assets housed in different isolated systems all over the place?
• Are you planning to use those media assets more than once?
• Are your media assets a mix of different file types, images, 3D renderings, videos,
documents, and more?
• Are you wanting to enrich those assets with additional information?
• Do different groups across the organization create and manage media assets?

2. If the answer to these questions is YES, then you need a Digital Asset Management solution. A
good Digital Asset Management system can save company money by making it easier to find
digital assets, reduce duplicate work, and unlock the potential and reach of existing assets.
Definition of Digital Asset Management
The definition of digital asset management (DAM) is a business process for organizing,
storing, and retrieving rich media and managing digital rights and permissions. Rich media
assets include photos, music, videos, animations, podcasts, and other multimedia content.
Digital asset management software will keep internal and external teams organized in one
source of truth. It allows quick access to related files, automated workflows, and the ability
to manage permissions for individual pieces or collections of entire assets.
The list of DAM benefits that brands receive as a result is extensive within and outside of
organizations, but there are several common themes.
1. Find digital assets quickly with little or no training.
2. Customize the organization of assets
3. Keep all asset-related collaborations within one platform
4. Prevent duplication of digital content.
5. Ensure digital assets never go unused.
6. Access and share files with anyone, anytime, anywhere, and on any device.
7. Create and collaborate on digital assets in one place.
8. Easily distribute company content across digital channels – CMS, social media, and more.
9. Maintain brand consistency
10. Set expiration dates for licensed assets.
11. Identify opportunities to reproduce digital assets.
12. Analyze how assets are performing, where they are being used, and who is using them.