There is an exponential demand for content in today’s digital world, wealthy media assets such as images and video. These assets are no longer just the purview of the marketing organizations either — their use spreads across the organization internally and externally by helping to deliver a richer and more personalized customer experience.

1. How do you select the right DAM Solution for Your Organization?
Intro to the Digital Asset Management (DAM)?
There is an exponential demand for content in today’s digital world, wealthy media assets such
as images and video. These assets are no longer just the purview of the marketing organizations
either — their use spreads across the organization internally and externally by helping to deliver a
richer and more personalized customer experience.
Definition of Digital Asset Management
The definition of digital asset management (DAM) is a business process for organizing, storing,
and retrieving rich media and managing digital rights and permissions. Rich media assets include
photos, music, videos, animations, podcasts, and other multimedia content.
Digital Asset Management Assessment: Determine if DAM is right for your organization
1. Is your content locked in multiple solutions?
Today, brand management and content strategy require that you have different versions of the
content for your different channels: website, email, marketing, social media, product marketing,
etc. At the same period, retaining different content versions and solutions for each channel can
be difficult to manage.
Integrating all your content, versions, and content strategies into a DAM enables you to create a
library of your content. This makes it more comfortable to find, connect to other content, and
better prepare it for distribution.

2. 2. Do you want to do more than just store content?
Content needs to be nurtured at every stage of its life, from conception and planning to analysis
and storage. DAM solutions support work-in-progress assets so creative teams can continue to
use the tools they love to produce content. Top DAMs also offer analytics features that give your
insight into top-performing content. Update and republish content that works and remove content
when it stops working.
DAM gives you new abilities for content development and research. It adds efficiency to the
creative workflow and improves the ROI quantification of your comprehensive content strategy
without adding chaos to the mix.
3. Do you need to support multiple asset kinds?
Breaking up content — from any format — distributing it and repurposing it for different purposes
and customer experiences is an essential component of a digital marketing strategy. DAM not
only sustains multiple asset types, such as video, audio, and images. It can also understand which
content is being used most often and by which groups of users. A DAM serves as the single
source of truth for all your brand content, breaking down silos between brand strategists,
creatives, and marketers and empowering them to evaluate opportunities to optimize content.
Gives a place for a marketing DAM to support a wide range of media assets, including emerging
formats. It gives your creative and marketing teams new capabilities that help them deliver an
ideal customer experience.
4. Do you have advanced requirements for content enrichment?
The content becomes even more complex when you must manage it across different versions,
regions, dates, rights, and resolutions. DAM offers robust content enrichment capabilities so you
can get the right content to the right user at the right time. It also enables custom metadata and
taxonomy capabilities to further enrich content. Use it to organize assets by business categories
or components, such as keywords, or other descriptive data.
Digital and data asset management are critical for enterprise-level organizations working with a
complex content marketing strategy — it helps the entire team deliver experiences more
effectively, so they resonate with customers.
5. Do many groups need your content?
Content is no longer just for marketing. Other teams including sales, legal, and customer
experience are all clamoring for enterprise content. DAM manages all assets by group or channel
so you can allow groups to access only the content they need. Ensure easy search and control for
all your rich digital assets. DAM gives you more control over your digital files, breaking down
silos to help your teams collaborate more effectively.