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TEAM MEMBERS:
William Doyle
Evan Schimek
Baker Weil
THREATS
OPPORTUNITIES
WEAKNESSES
STRENGTHS
Strengths: Housing, Promoting a positive
outlook, overall helping the homeless of
central florida
Weaknesses: Social Media, Interpersonal
Communication, Consistent donors, SEO
Opportunities: SOCIAL MEDIA
Threats: Space, Fundraising,
Competitors, lack of volunteers
Market Research
Key Publics and Stakeholders:
Tactics:
Tactics
1. Goal for a cost effective campaign is to maximize consumer/donor outreach
1. Utilize user-generated content as much as possible in order to reduce labor/outsourcing costs
Budget
Misc
Facebook
Twitter
TIMELINE
Sept 1 November 31October 1
Twice a week, we will provide fresh content and up to date posts on OURM
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Editor's Notes

  1. HOOK:
  2. The Orlando Union Rescue Mission The beginning: In june, 1948 local business with a desire to do something positive for the needy got together to discuss the formation of a non profit organization. Thus the orlando union rescue mission was opened that same year in november. Is the oldest and largest homeless service providers. It’s purpose is to bring hungry, hurting, and homeless to a new life, new goals and a
  3. There are many problems as well as opportunities that arise when you are dealing with a non profit. Some of these problems may stem from not enough funding for what you are trying to accomplish, or simply just can't handle the overflow. There are so many things a company can do to increase there recognition with the community such as events, or fundraisers getting the community involved making them feel more patient about the issues at hand.