2. An Overview of E-Commerce
Objectives:
To understand what E-commerce is;
To make case studies.
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3. 1. What is the Internet?
The Internet:
The Internet is an open world-wide
communication network, linking countless
computer networks through a mixture of private
and public telephone lines.
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4. 2. What is WWW?
WWW:
WWW is the short form of the World Wide Web.
It is a collection of linked documents, or pages,
that span the Internet.
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5. What is E-commerce?
In a narrow sense (or verbal meaning):
Electronic commerce is defined as the use of
electronic transmission mediums
(telecommunications) to engage in the exchange,
including buying and selling, of products and
services requiring transportation, either
physically or digitally, from location to location.
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6. What is E-commerce?
E-commerce can also be defined as any kind of
business-related activity—transaction of tangible
goods or intangible goods taking place over a
computer network. At the same time, it provides
internal and external efficiencies for firms, their
partners and suppliers, and customers. Meanwhile,
it creates value by managing information and
developing customer relationships that extend
beyond a simple, cut-and-dried transaction.
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7. Case Study: E-commerce in China
E-commerce is not a new concept;
E-commerce has a great potential in China;
E-commerce is in action.
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8. E-commerce is not a new concept.
In
the late 20th century:
ATM (Digital Cash, Electronic Funds Transfer)
Kiosk
◦ Automat/dispenser
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10. The Largest Online Shoe Storefront—
Bi Shan Shoe Town
Overview
of the E-Business Infrastructure of the
Bishan Shoe Town Online
Problems E-Business Solution Can Help to Solve
◦ Unauthorized Supplier （ raw materials: glue,
leather…)
◦ Platform for communication with existing and
potential business partners and customers
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11. Companies are storming onto the
Internet
Please name two international companies that
are running online storefronts.
For instance:
www.jnj.com
www.disney.com
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12. Companies are storming onto the
Internet
Please name two Chinese companies that are
selling products on the Internet.
For instance:
www.haier.com
www.cqcygnet.com/index_cn.htm
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13. Summary
E-Commerce
has a broad meaning and is not
new.
it is flourishing universally and changing every
aspect in the Chinese people’s life.
The Chinese Business people should be aware
of the universal trend and get ready for
transformation.
Due to the trend, businesses and industries
should restructure, realign, and compete in
response to the technological advances of ECommerce.
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