We are Veeel – an Amsterdam based company specialized in consumer product design. We go further than just a great design: we co-create and validate with your future users from start to finish.

3. Design done right
We are Veeel – an Amsterdam based company specialized in consumer product
design. We are passionate about creating products people love to use. Why?
We believe that a product will be more successful when people love using it.
This means that we go much further than just a great design: we co-create and
validate with your future users from start to finish.

5. From start...
A product starts with a vision. Your vision. On how a product can add value,
enrich lives or simply make things easier or more comfortable. We help you
translate your vision into a product people love to use. We immerse ourselves
in the user’s world to understand what drives your customers. We integrate
user needs with technology and business opportunities. This 3-point focus is
what drives us and is essential for doing design right.

7. ... to finish
We manage and facilitate the entire process. Designing can be difficult,
expensive and chaotic. We are all about creating value in the most efficient
and straightforward way. We advise you during the process and we select
specialized designers who perfectly fit your needs. This means that you have
the best available expertise at your disposal without having the organizational
struggle. Our approach makes product development clear and efficient without
losing creativity. Additionally, it enhances the success of your product.
For these entrepreneurs we translated their vision - transporting groceries easier and more
sustainable - into this innovative bicycle basket. The Mybasket® makes shopping simple
and doesn’t need a heavy support bracket. Plus, you don’t have to pay 20 cents for an
environmentally unfriendly plastic bag.

9. Best quality possible
You probably want the best quality possible in realizing your vision. We
understand that. We work with a flexible and scalable workforce to meet your
specific needs. Designrider, our own community of product designers from
all over the world offers you a wealth of technical knowledge, experience and
creativity. We select and match our designers to provide every skill needed for
commercializing your product. We do not just select a good designer. We put
together the best design team for your project.

11. Co-creation for added value
Our community consists of more than just top-notch designers. Our designers
are people too. People who love to use products themselves. We offer the
unique opportunity to select a team of designers that are your users as well;
not only can we select our designers on skill-set, but also on lifestyle, age and
personal interests.
So if you want to design a product for babies, we will add designers that
recently became parents to the team. If you want to create an innovative
motorcycle, we will add designers who ride as well. It is proven to be a simple
and effective approach to involve your future users and interact with them
every step of the way.

12. the sales woman
the marketeer
the producer
the architect
the engineer
the prototyper
12 roles in the design process

13. the strategist
the analyst
the challenger
the creative
the expert
the mastermind

14. our 3-point focus

15. Products people love to use
On this ‘road trip’ from vision to realization you are in the driver’s seat. We are
the navigator sitting next to you. We help you find the best route towards your
final destination: a product people love to use.
Along the route the designers’ role changes: from strategic to creative, from
technical to commercial. There are 12 different roles that the designer takes
on during the design process. Every role plays its part and the combination
is essential for successful product realization. The weight of each role is
dependent on the needs of your project.
We use our 3-point focus and the 12 designer roles as a framework to co-create
with the best experts in the field. Next to that, we establish user validation in
every step of our process; making sure the design is done right.

17. What we can do for you
We help your organization to innovate and grow. During our process we
navigate you from start to finish. We love to work with entrepreneurial spirits
who want to realize their ideas. We support you in defining a strategy from the
initial idea until the moment your product is ready to be sold. Our core team
consists of dedicated design engineers that help you translate your vision
into a real product. We facilitate the creative process, control the quality and
advise you to make the right choices on your way to commercialization.
Facilitate a creative session with your team of designers
Besides the entire design process, we also help companies who already have
a design team. We facilitate their creative sessions, so that all ideas are
structured quickly and easily.

18. sport boda boda bike upcountry it will be a big seller unique looks strong
digital speedo is good
The windshield is good, not too big
rack above the tank is beautiful
good for carrying containers
handlebar protection is good, seat looks too flat, cushion
better than chinese bikes high density, give option in seating
exhaust is tugged away
very beautiful front
it has a toolbox
again reflectors on the back
rear mudguard should be
it's quite long, could bendable, unbreakable
be a downfall
metal work looks good
compartments make it more clear
functional tank design, good for balance
bike to buy for boda boda driver double stand is preferred

19. Koneksie
We support Koneksie in the development of a new motorcycle targeted on
Africa, a crucial link in the demand for day-to-day mobility. We translate the
needs of local users into an innovative product for a challenging market. Our
co-creative approach towards the design and setup of product requirements is
essential to guarantee a product that will improve the life of many.
Philips
Philips approached us to facilitate a creative session and provide specialized
designers as a part of their internal process. In three days, we delivered five
visual concepts based on a predefined product vision to use in an international
consumer confrontation. The concepts were used to establish the best approach
in making a product that their consumers would love.
Egg crib
This entrepreneur approached us with her vision on a baby crib. She thought
that visualizing her thoughts would be enough, but she discovered that it takes
more to develop a product. We guided her through the product development
process and made sure that her product fits user needs, product requirements
and business opportunities.
NV Stadsgoed
This real estate organization came to us with a problem. One of the floors in
their monumental building “Mercurius” did not attract any new tenants for
more than a year. We organized a session in the building with 12 designers to
establish a new vision for this floor. We developed the concept and implemented
it as well. After the redesign the floor was rented out within two months.

21. What’s next?
Every project has its own ambition, but all our projects start with a good
conversation. So we start with listening to your vision and idea. We translate
that in a clear proposal. All expectations of a project must be managed well.
We always strive for realistic planning, budgeting and upfront communication.
Clarity is part of the process; surprises are part of the results. Are you ready
to make a product people love to use?

23. We love to hear from you
Our address
Prinsengracht 76
1015 DX Amsterdam
The Netherlands
Phone
+31 (0)20 7892431
Email
mail@veeel.com
Online
veeel.com
twitter.com/veeel
facebook.com/veeel
Blog
veeel.wordpress.com