2. history
• ITC was incorporated on Aug. 24,1910 under
the name of the company was changed from
“Imperial tobacco company of India limited”.
• The company was change has “India limited to
India tobacco company of India” in 1970.
• In 1974 it kept a shortcut name has ITC
limited.
3. • ITC company has a multi business portfolio, encompassing a wide
range of business like fast moving consumer goods are
• Comprising foods
• Personal care
• Cigarettes and cigars
• Branded apparel
• Education and stationary products
• Incense sticks and safety matches
• Hotels
• Paper boards & specialty papers
• Packaging
• Agri – business and Information Technology
4. • In 1975 the company launched its hotel
business in Chennai as name is “ITC-Welcome
group hotel chola and now it change as
“Fortune”.
• In 1979 entered into Paper boards
• In 1990 it started Agri – business
• In 2002 education & sationary
5. Mission and Vision of ITC company limited
THE ITC VISION
THE ITC MISSION
To enhance the wealth generating
capability of the enterprise in a
globalising environment, delivering
superior and sustainable stakeholder
value.
Sustain ITC position as one of India’s
most valuable corporations trough
world class performance, creating
glowing value for the Indian economy
and the company’s stake holders .
6. ITC Strategic Objectives
• Building Awareness and improving the arability
and use of trade intelligences.
• Strengthening TSI.
• Enhancing polices for the benefits of exporting
enterprises.
• Building the export capacity of enterprises to
respond to market opportunities.
• Main stream inclusiveness and sustainability into
trade promotion and exports development
polices.
7. BCG matrix on ITC limited
• Star
Agri Business
Hotels
Paper boards & Packages
• Cash cow
FMCG
Cigarettes
• Questions marks
FMCG
Foods
• Dogs
ITC info tech
9. Strengths
• Brand
• Distribution Network
• Management
Weaknesses
• Dependence on Tobacco
Revenues
• Negative connection of
Tobacco
Opportunities
• Rural market
• e-Choupal
• Low Per capita
consumption of personal
care products
Threats
• Competition both domestic
and International
• Increasing tax on cigarettes.
SWOTANALYSIS
