2. INTRODUCTION
• From 1912, the year of entry till the 1970s, ITC is well known as
the cigarette company, sometimes referred to as the ‘scissors
company’
• ITC has a market capitalisation of of $ 40 billions and a turn over
of $8 billion.
• Itc rated among the worlds best big companies, asia’s ‘fab 50’, and
the worlds most reputable companies by forbes magazine and as
‘india’s most admired company’ by fortune india group and hay
group.
• Due to the government regulations and also the health
movement ITC decided to have the new business pursuits and
started the non cigarette businesses from 1970.

3. Vision and mission
• VISION : sustain ITC’s position as india’s most
valuable corporation through world class
performance creating growing value for the
indian economy and the companys stake
holder.
• MISSION : to enhance the wealth generating
capability of the enterprise in an globalising
environment, delivering superior and
sustainable stake holder value.

4. BRANDS BUILT BY ITC
• Hotels and tourism
• Paper and paper boards
• Packaging and printing
• Agri business
• Information technology
• Fast moving consumer goods

7. CONCLUSION
• ITC promoting their brands through
advertisement campaign , as well as door to door
promotion.
• ITC is also foccussing on retailers and wholesalers
to promote their brand
• The demand of their product is very low, because
people don’t know about their brands very well.
• ITC is now offerring more margins, exciting offers
and long credit period to retailers and
wholesalers.

8. THANK YOU