This document provides a ratification report for the Marketing & PR department of AIESEC for the 2014-15 year. It outlines yearly targets, focus areas for each quarter, department structure, and innovations. The key targets for the year were to sell 5 times as many recruitment forms as internships, achieve 50% contribution to sales, and convert 30-35% of event attendees to members. The focus areas for 2014 were onboarding and engagement of new members, youth empowerment events, stakeholder experience sharing, and partnerships. The department comprised a VP, two team leads, and designers/content creators. Innovations included engagement plans, a mobile app, quarterly amplifiers, and new events.

1. RATIFICATION REPORT
2014-15
MARKETING & PR

2. YEARLY TARGETS AND MOS
• No. of forms sold for Recruitment- 5:1
• Minimum 50% contribution to sales.
• ELD conversion : (30-35)% of the people who attend YEs and
ISs.
• PR partnerships : 30
• No. of Facebook Page likes : 10,000
• UR TargetsoGCDP- 3 | oGIP – 2 | iGIP - 1

3. FOCUS AREA FOR 2014
• ORS and OP conversion.
• OGX driven youth empowerment.
• Stakeholder XP sharing.
• PR partnerships and URs.

4. QUARTER 1
January
•
•
•
•
Recruitment promotions.
Capitalizing on ORS and OP conversion.
Recruitment OC in place.
Creating amplifiers for Q1
February
•
•
•
•
Recruitment promotions
IS delivery for Recruitment and oGX.
Showcasing stories of AIESECers.
YGEP Campaign.
March
•
•
•
•
Initiating URs
Amplifier of the Quarter.
Sales Training to members.
Showcasing intern case studies.

5. QUARTER 2
April
•
•
•
•
Sorting URs for the year.
Creating amplifier for Q2.
Initiating Email Marketing.
Engagement Plan of the people not converted to ELD.
May
•
•
•
•
PR partnerships.
Market Research for to identify new market.
Showcasing EP case studies.
Blogging and Online Articles
June
•
•
•
•
All PR partnerships to be done.
Capitalizing on LinkedIn and BKK promotion.
Showcasing Client case studies.
Customer feedback .

6. QUARTER 3
July
•
•
•
•
Focus on External collaboration.
Supply and Demand Analysis.
Recruitment Promotions
BKK and GV promotions
August
•
•
•
•
Y2B and Recruitment promotions
Investment on online Ads.
Corporate Month.
Showcasing alumni case studies
September
• Y2B promotions.
• IS s and YEs delivery.
• Winter Internship Specific Marketing.

7. QUARTER 4
October
• ISs and YEs delivery
• Analysis of Marketing and PR strategies and creating
tracking reports.
• oGX promotion.
November
• Focus on UR and Annual partnerships for the next year
• Carrying out surveys for customer satisfaction.
• Alumnite.
December
• Sorting all the partnerships for the next year(Renewal of
Partnerships)
• Transition Period
• Annual Report

8. DEPARTMENT STRUCTURE
VPM
TL PR and
Programs
TL Social
Media and
Content
Creation
3 members
3 designers
1 content
creator

9. INNOVATIONS
• Engagement plan for people not converted to ELD.
• AIESEC Indore app.
• Amplifiers for every quarter.
• Coming up with fresh events like career fair, Youth fest etc.

10. DEPARTMENT CULTURE
• Regular office meet ups
• Department meets on every Saturday.
• Daily performance appraisals.
• Parents Newsletter
• R n R campaigns.

11. THANK YOU 
MY TIME IS
NOW