This document summarizes the marketing performance of the AIESEC chapter in Ho Chi Minh City, Vietnam from July 2013 to June 2014. It received an award for best marketing and communication. The summary includes growth in student exchange applications and programs compared to the previous year. It also discusses brand training for members, internal communication channels, newsletters, and knowledge management systems implemented during this period.

1. AIESEC FTU HCMC
IGNITE 2014 | 01.07.2013 – 30.06.2014 |
BEST MARKETING & COMMUNICATION AWARD
AIESEC VIETNAM

2. MARKETING PERFORMANCE REVIEW | oGCDP
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3. MARKETING PERFORMANCE REVIEW | oGCDP
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4. MARKETING PERFORMANCE REVIEW | oGCDP
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5. MARKETING PERFORMANCE REVIEW | oGCDP
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6. MARKETING PERFORMANCE REVIEW | oGCDP
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7. MARKETING PERFORMANCE REVIEW | oGCDP
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8. MARKETING PERFORMANCE REVIEW | oGCDP
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9. MARKETING PERFORMANCE REVIEW | oGCDP
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10. MARKETING PERFORMANCE REVIEW | oGIP
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11. MARKETING PERFORMANCE REVIEW | oGIP
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12. MARKETING PERFORMANCE REVIEW | TMP
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13. MARKETING PERFORMANCE REVIEW | TMP
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14. MARKETING PERFORMANCE REVIEW | iGCDP
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15. MARKETING PERFORMANCE REVIEW | iGCDP
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16. MARKETING PERFORMANCE REVIEW | iGCDP

17. Best Marketing & Communication Award
FORM

18. Local Chapter Foreign Trade University in Ho Chi Minh City
AIESEC in Vietnam
Term 2014– 2015
Phase 1
(1.2014 – 7.2014)
VP Marketing
Nhật Hạ
Marketing Manager
Hà Giang
Marketing Manager
Thanh Phong
PR Executive
Phương Anh
Marketing Manager
Đình Nguyên
INCOM Manager
Quỳnh Giang
KM Executive
Thiên An

19. Local Chapter Foreign Trade University in Ho Chi Minh City
AIESEC in Vietnam
Term 2014– 2015
Phase 1
(1.2014 – 7.2014)
VP Marketing
Nhật Hạ
Marketing Manager
Hà Giang
Marketing Manager
Thanh Phong
PR Executive
Phương Anh
Marketing Manager
Đình Nguyên
INCOM Manager
Quỳnh Giang
KM Executive
Thiên An

20. Local Chapter Foreign Trade University in Ho Chi Minh City
AIESEC in Vietnam
Term 2014– 2015
Phase 1
(1.2014 – 7.2014)
VP Marketing
Nhật Hạ
Marketing Manager
Hà Giang
Marketing Manager
Thanh Phong
PR Executive
Phương Anh
Marketing Manager
Đình Nguyên
INCOM Manager
Quỳnh Giang
KM Executive
Thiên An

21. Marketing | External Communication
The ratio
Raised/
Application
Form of
exchange
programme
 oGCDP: 108/373
 oGIP: 49/181(the result from the 2nd promotion phase didn’t raise yet)

22. Marketing | External Communication
The relative
growth and
absolute
growth of
exchange
(GCDP and
GIP)
compared to
last year
oGCDP
01.07.2012-
30.06.2013
01.07.2013-
30.06.2014 %growth
Ra 78 108 37.17
Ma 49 71 44.89
Re 41 64 56.09
oGIP
1.7.2013 –
30.06.2014 1.7.2012 - 30.6.2013 Growth
Ra 45 18 150%
Ma 7 4 75%
Re 4 5 -20%

23. Marketing | External Communication
The relative
and absolute
growth in
terms of
visitors of
website and
facebook
Fanpage AIESEC FTU HCMC
0
2000
4000
6000
8000
10000
12000
0
50000
100000
150000
200000
250000
Series2
Series1

24. Marketing | External Communication
The relative
and absolute
growth in
terms of
visitors of
website and
facebook
Official Website Report (from 1.7.2013 – 18.02.2014
due to the systematic problem of google analytic)

25. Marketing | External Communication
The relative
and absolute
growth in
terms of
visitors of
website and
facebook
Program Fanpage Growth
Fanpage AIESEC High
0
500
1000
1500
2000
2500
3000
3500
0
50000
100000
150000
200000
250000
Total Reach
Total Like Fanpage Global Citizen
0
500
1000
1500
2000
2500
3000
0
10000
20000
30000
40000
50000
60000
70000
80000
Total Reach
Total Like

26. Marketing | Branding
Brand
Training for
LC members
and the
quality of
training
29/9/13: Communication Training for LC ( Happened In LCM
September, 35 member joins ), content of training include:
Communication Training ( Educate LC about IN-EX Comm Rule)
AIESEC Brand – How to be a good AIESEC Promoter
Knowledge Management
19/10/13: Newbie Marketing Training
10/11/13: Gen 12th Communication training ( Same content with LC
training)
19/4/14: Induction to AIESEC, Communication Training
24/4/14: Newbie Marketing Training about Brand & KM
1/6/14: LCM May, new communication guideline revised, communication
training, KM
COMMUNICATION TRAINING MATERIAL TO BE FOUND 1 2

27. Marketing | Branding
Brand
Training for
LC members
and the
quality of
training
New Communication Guidelines here
Rating of the new Communication Traing (LCM May 2014): 8.4/10
AIESEC Internal Brand Positioning here
(Due to the fact that the AIESEC brand is not good inside the market,
Marketing conduct a survey to know what AIESECer really think about the
brand, thus give appropriate suggestions for the guidelines)

28. Marketing | Branding
The no. of
events
having
external
engagement
Cultural Xchange Day 2014 – Event Report
Do Good Grow Strong Conference (Regional Event) – Event Report

29. Marketing | Branding
PR articles
and video
 Nhật Ký tuổi hoa HTV4 Link here
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30. Internal Communication
Structured
system of
internal
communicati
on channels

31. Internal Communication
Internal
Newsletter
Monthly Offline AIESEC TIMES (Before April)
AIESEC Times 9: ~ 35 offline readers in LCM 29/9 , 126
impression (issuu)
AIESEC Times 10: ~ 60 offline version in LCM 3/11, 144
impression (issuu)
AIESEC Times 12: ( online version)

32. Internal Communication
Internal
Newsletter
AIESEC TIMES ONLINE
https://aiesectimes.wordpress.com/
Rating: 8.1/10

33. Internal Communication
Internal
Campaign to
raise
awareness
of LC
members
about
AIESEC
Brand
AIESEC DICTIONARY
Full Link here >>>>

34. Knowledge Management
Knowledge
Management
Well-designed and structuring Wiki on myaiesec.net
Under construction
Every function wiki is on wix to make it more lively
View it here
Knowledge Management Guidelines >>>
No of KM training = No of Brand Training

35. Knowledge Management
Knowledge
Management
Structurized Youtube & Flickr Channel

36. Thank You
Marketing Members
01.07.2013 – 30.06.2014
For making all of this happen
SO PROUD OF YOU!