Multiplex And Single Screen Cinemas India Sample

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Multiplex And Single Screen Cinemas India Sample

  1. 1. Multiplex and Single Screen Cinemas - India March 2009
  2. 2. Executive Summary Estimated to be worth INR XX bn in 2008 and INR YY bn in 2012 Market Key Segments: Single and double-screen cinemas and Multiplex cinemas Multiplex segment is growing while single screen segment is declining Southern Indian states together account for x% of the number of theatres in India Drivers: LE – Supply side: Growth in Film Industry , improving supply of real estate and favourable tax exemptions Drivers & – Demand side: Favourable demographics, rising income levels and willingness of people to spend on recreation Challenges P Challenges: Uncertainty over entertainment tax, slowdown in economy, alternate entertainment M avenues, development delays and piracy Characteristics & Trends SA Characteristics Seasonality Reducing shelf life of movies Trends Producers bypassing distributors Shift to digital cinema Low screen density Alternate content in multiplexes Increasing average ticket prices Retail partnerships New format in single screen theatre • Single screen segment : Highly fragmented and unorganized • Multiplex segment : Dominated by five organized players Competition • Major players in Multiplex segment: Company X, Company Y and Company Z • Fierce competition in multiplex segment MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 2
  3. 3. •Market Overview •Business Model •Drivers & Challenges •Characteristics & Trends •Competition •Key Developments MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 3
  4. 4. Cinema exhibition comprises of single-screen and multiplex theatres, with the latter growing rapidly Overview Market size & growth • Key Segments INR bn Single and double-screen cinemas 150 +a% +c% Multiplex cinemas, i.e. three screens or more Z 100 +b% • Multiplexes account for: Y LE X x% of the total number of cinema halls 50 P y% of total cinema screens in the country • South Indian states together account for x% of the 0 number of theatres in India Theatre distribution SAM 2006 Growth of Multiplexes 2008 2012 Others Andhra Pradesh Screens t% u% 1,500 +a% +c% Z 1,000 +b% Y Uttar Pradesh z% v% Tamil Nadu X y% 500 Maharashtra x% w% Karnataka Kerala 0 2006 2008 2012 Source: MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 4
  5. 5. Ticket and F&B sales contribute to bulk of revenues Primary Revenue Primary Costs Ticket Sales x% Distributor’s Share x% F&B Sales y% F&B Cost y% Advertising Revenue z% Entertainment Tax z% Exhibitor Secondary Revenue Secondary Costs Parking Charges x% Rent / Rev Share x% Management Fee y% Overheads y% Convenience Fee z% Personnel Cost z% Ticket w% Advertising Others x% y% z% PLE Distributor F&B v% w% Taxes x% Rent y% Others z% F&B Parking v% SAM Source: MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 5
  6. 6. Drivers Favorable Willingness of people Rising Income levels Demographics to spend on recreation Demand Side Drivers Supply Side Growth in Improving supply of Tax Exemptions Film Industry Real Estate MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 6
  7. 7. Challenges Slow down in economy Uncertainty over Alternative entertainment modes of tax entertainment Challenges Development Piracy delays MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 7
  8. 8. Key Trends Producers bypassing distributors Shift to Digital Cinema Alternate content in multiplexes Trends Retail partnerships New format in single screen theatre Source: MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 8
  9. 9. Single screen segment is unorganized while multiplex segment is highly organized and dominated by five players Competition Number of screens multiplexes •Single screen segment is highly fragmented 200 Number of Cinemas Y with few owning more than one movie hall Number of Screens 150 •Five players dominate the multiplex industry Y •Box office revenue breakup in multiplexes: Y LE 100 Y X x% from Hollywood movies Y P 50 Over y% from local Hindi language movies X X X X M •Occupancy levels 0 A Multiplexes : x-y% Company Company Company Company Company S x Y z V W Single screen cinemas : a-b% Footfalls and Occupancy ratio •Fierce competition in multiplex segment due Occupancy to attractive economics and growth potential mn % Footfalls (mn) Leading players have major expansion plans 20 U c% 50 Many new players are planning to enter this b% 40 15 W d% industry a% 30 10 V X 20 5 10 0 0 Company X Company Y Company Z Company V Source: MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 9
  10. 10. Thank you for the attention The Single Screen and Multiplex report is a part of Netscribes’ Entertainment Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: natasham@netscribes.com E-Mail: subhashr@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 10

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