3. is an apparel branded manufacturer
company established in New York city.
PRODUCT ASSORTMENT:
– from classic to cutting edge –
✓ suits, pants & jackets
✓ outerwear & vests
✓ shirts, sweaters & knits
PRICE POINT:
DESIGNER price point category
PRODUCTION:
✓ exceptional & luxurious fabrics
✓ impeccable, well made construction
✓ mix of classic and fashionable pieces;
designs that stand alone
7. OUR MAIN COMPETITORS:
STYLE WISE:
(brands whose design and style may
relate to our own; brands that our
target customer also identifies with)
PRICE POINT:
(brands that fall into the designer
price point category)
Alexander McQueen
Armani;
Miu Miu;
Prada;
Gucci;
Stella McCartney;
Victoria Beckham;
Balmain;
Dior;
Chanel;
Dsquare2
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9. OUR CUSTOMER PROFILE:
✓ early 30s to mid-40s
✓ high discretionary income:
ñ150k a year
✓ urban, lives in big cities
(NY, London, Tokyo, Sao Paulo)
✓ career-oriented:
belongs to the corporate world
and to the fashion industry
✓ citizen of the world:
speaks different languages;
knows about different cultures
✓ powerful; effortless sophisticated
✓ style-conscious; lots of attitude
10. She has always known how to bring out the best of every phase of her life.
She keeps an open mind. She likes to explore new horizons.
She is independent. She is a citizen of the world.
She is career-oriented. But a work-life balance is something that she also holds dear.
She is single; she is dating; she is married. She is self-confident.
She is able to transit through different environments,
from the uptight corporate world to fashion shows, flea markets, and rock concerts.
She talks about finance, politics, love, movies and her dreams.
She is rational. She is pure heart. She nurtures body, mind and soul.
She reinvents herself everyday. She has a style.
Clothes, shoes and accessories serve to complement her striking glow.
She is focused; she makes plans. But she also knows that everything can be changed.
She is one of a kind.
12. Katharine Hepburn
Hepburn epitomized the "modern
woman" in 20th century America.
She was outspoken, assertive,
athletic, and wore trousers
before it was fashionable for
women to do so. She refused
to conform to society's
expectations of women;
she married once, as a young
woman, but thereafter lived
independently.
13. EVALUATION OF OUR CUSTOMER DEMANDS:
perfect mix of
classic and fashionable design pieces
exceptional
construction
luxurious
materials
î í
effortless sophistication
distinctiveness
versatility
exclusivity
14. It suggests exclusivity,
OUR BRAND’S CONCEPT:
exquisite tailoring,
Want to project power?
Your clothes have to fit you
It has to look like you command the clothes,
not that the clothes are commanding or wearing you.
luxurious fabrics.
Our women need the ability to stride confidently through the world
ê
her clothes fit perfectly and they feel good in
ê
they feel confident from inside and let that wardrobe support that
16. SECOND DELIVERY
burgundy
4975C
dark camel
161C
white
7559C
black
7506C
- FALL WINTER 2017 -
FIRST DELIVERY
metallic gold
7407C
scarlet
cranberry
7622C
navy blue
296C
hunter green
7560C
almond milk
5605C
black
7506C
20. OUTERWEAR FALL WINTER 2017
FIRST DELIVERY
Fabric: 100% wool
Colors: black
Fabric: 100% wool
Colors: navy
blue
Fabric: 100% leather
Colors: hunter
green
21. FALL WINTER 2017
FIRST DELIVERY
JACKETS
Fabric: fine suiting
(superfine merino)
Colors:
navy blue
almond milk
brocade
Fabric: velvet
Colors: black
Fabric: fine suiting
(superfine merino)
Colors:
black
hunter green
Fabric: fine suiting
(superfine merino)
Colors:
navy blue
22. FALL WINTER 2017
FIRST DELIVERY
PANTS
Fabric: fine suiting
(superfine merino)
Colors:
black
almond milk
navy blue
Fabric: fine suiting
(superfine merino)
Colors:
black
hunter green
navy blue
Fabric: fine suiting
(superfine merino)
Colors:
black
almond milk
navy blue
Fabric: velvet
Colors:
black
Fabric: velvet
Colors:
black
Fabric: fine suiting
(superfine merino)
Colors:
black
navy blue
23. FALL WINTER 2017
FIRST DELIVERY
SHIRTS
Fabric: 100% cotton
Colors:
black
almond milk
navy blue
Fabric: 100% silk
Colors:
black
almond milk
navy blue
24. FALL WINTER 2017
FIRST DELIVERY
Fabric: cashmere
Colors:
black
almond milk
Fabric: wool knit
Colors:
navy blue
hunter green
Fabric: fine suiting
(superfine merino)
Colors:
black
navy blue
almond milk
Fabric: leather
Colors:
black
SWEATERS,
KNITS &VESTS
26. OUTERWEAR FALL WINTER 2017
SECOND DELIVERY
Fabric: 100% wool
Colors: black
Fabric: 100% wool
Colors: dark
camel
white
Fabric: 100% leather
Colors: dark
camel
burgundy
27. FALL WINTER 2017
SECOND DELIVERY
JACKETS
Fabric: fine suiting
(superfine merino)
Colors:
black
white
dark camel
brocade
Fabric: fine suiting
(superfine merino)
Colors:
white
burgundy
Fabric: velvet
Colors:
dark
camel
burgundy
Fabric: velvet
Colors: black
28. FALL WINTER 2017
SECOND DELIVERY
PANTS
Fabric: fine suiting
(superfine merino)
Colors:
black
white
dark camel
Fabric: velvet
Colors:
black
dark camel
burgundy
Fabric: fine suiting
(superfine merino)
Colors:
black
white
burgundy
Fabric: fine suiting
(superfine merino)
Colors:
black
white
ì
ç
29. FALL WINTER 2017
SECOND DELIVERY
SHIRTS
Fabric: 100% cotton
Colors:
black
dark camel
burgundy
white
Fabric: 100% silk
Colors:
black
white
print
30. FALL WINTER 2017
SECOND DELIVERY
Fabric: cashmere
Colors:
black
dark camel
burgundy
Fabric: wool knit
Colors:
black
white
Fabric: fine suiting
(superfine merino)
Colors:
black
white
Fabric: leather
Colors:
black
SWEATERS,
KNITS &VESTS
31. LINE SHEET
FALL WINTER 2017
FIRST & SECOND DELIVERIES
Please refer to the
“First and Second Deliveries_Line Sheet.pdf”
