This document provides information about Askari Bank, including its vision, mission, core values, corporate philosophy, history, products and services, and Islamic banking division. It outlines Askari Bank's vision to be the leading private sector bank in Pakistan and its mission to deliver quality service through innovative technology. It also lists the bank's core values of commitment to customers, integrity for investors, fairness for regulators, teamwork for employees, and service to communities.

1. Group Members
Umair Ijaz (16-arid-812)
Irfan Akram (16-arid-706)
M Usman (16-arid-767)
Zaheer Ullah (16-arid-825)

2. Askari Bank-A Huge Profile
Vision:
“To Be the Bank of firstchoice in the region.”
Mission:
To be the leading private sector bank in Pakistan with an international presence, delivering
quality service through innovative technology and effective human resource management in a
modern and progressive organizational culture of meritocracy, maintaining high ethical and
professional standards, while providing enhanced value to all our stakeholders, and
contributing to society.
Core Values:
Integrity is the most valued standard in whatever we do. We understand that our
commitment to satisfy customer’ needs must be fulfilled within a professional and ethical
framework. We subscribe to a culture of high ethical standards, based on the development of
right attitudes. The intrinsic values which are the corner stones of our corporate behaviour
are:
o Commitment  Customers: Passionate about our customer, delighting them with the
quality of our service
o Integrity  Investors: A distinctive investment, delivering outstanding performance,
return and value
o Fairness  Regulators: Exemplary compliance, governanceand business ethics
o Teamwork Employees:Caring for our people and helping them grow
o Service  Communities: Dedication towards social development and improvement in
quality of life

3. Corporate Philosophy
 Our Customers:
Knowing our customer and their needs is the key to our business success. Our products
and services are as diverse as our market segments. Our client relationship managers are well
equipped and well trained to provide the most efficient and personalized service to the
customers. Askari Bank is proud of its pioneering role in providing the most modern and
technologically advanced services to its 984,485 relationships.
 Our Investors:
We believe that the bottom line of any business is crating shareholder value. To gain
their trust and confidence, we believe in providing our investors timely, regular and reliable
information on our activities, structure, financial situation and performance.
 Our Regulators:
We firmly believe in regulatory discipline and harmony of our corporate objectives
with regulatory framework. Out business methodologies are designed to ensure compliance
with the directives of all our regulators.
 Our Employees:
We strongly believe that the interests of the Bank and the employees are
inseparable. At Askari we try to create a culture where there is mutual trust and respect of
each other. We encourage ownership behaviour so that everyone feels responsible for the
performance and reputation of the Bank. We are committed to develop and enhance each
employee‟ skills and capabilities through extensive in-house and external training programs
and job rotations. In order to ensure meritocracy, our appraisal system is purely performance
based.
 Our Communities:
We fully recognize our corporate social responsibility and our contributions to
different areas of the social sector are aimed to help improvethe quality of life in our Country.

4. Brief History:
Askari Bank Pakistan was incorporated in October 9th, 1991, as a Public Limited
Company. It commenced operations on April 1st, 1992, and is principally engaged in the
business of banking as defined in the Banking Companies Ordinance, 1962. The Bank is
listed on Karachi, Lahore and Islamabad Stock Exchanges. Askari Bank has expanded into a
network of 501 branches / sub-branches, including 94 devoted Islamic banking branches,
and a wholesale bank branch in Bahrain. A shared network of 587 onsite/offsite ATMs
covering all major cities in Pakistan supports the delivery channel for customer service. An
important player in Pakistan's financial services industry, Askari Bank is now leading the
way to the mostmodern and dynamic banking in the country.
Askari Bank also has an Offshore Banking Unit in Bahrain.Askari Bank is the leading
private sector bank in Pakistan, delivering quality service through innovative technology. In
the success story of Askari Bank, one of the most important factors, apart from its dynamic
management and prudent approach, is the quality of its services, which gives it a great
edge over its competitors. Askari Bank has always strived to facilitate its customers by
introducing various high quality hi-tech services for the first time in Pakistan.
They are proud of their pioneering role in providing the most modern and
technologically advanced services to their customers. Knowing customers and their needs
is the key to any business success. Their products and services are as diverse as our market
segments. Technology has played a pivotal role in meeting customer expectations,
particularly with respect to the speed and quality of services.
They have fully automated transaction-processing systems for back-office support.
Branch network is connected on-line real-time and their customers have access to off-site
as well as on-site ATMs, all over Pakistan. This includes not just establishing and
maintaining technology infrastructure for providing operational support to all units of the
Bank, but also encompasses introducing latest state-of-the-art technology-driven products
and service delivery systems, such as ATM networking, Internet Banking, Mobile ATM,
Credit Cards, Debit Card, Prepaid Card, utility bills payment through ATMs & Internet which
have broughtabout cost-effectiveness, timesaving and safety.

5. Products and Services
Branch Banking
Askari Bank aims to provide its customers with a wide array of financial solutions
catering to diverse banking needs. We offer Conventional, Corporate, Consumer, Islamic, and
Agriculture Banking services through a network of 500 branches / sub-branches in major
cities, towns and cantonments.
Askari Bachat Account:
Askari Mahana Bachat Account is a term deposit product for individual and
corporate customers with a medium term investment appetite. It offers individual customers
the option of investing for one and two years tenures, while corporate customers can invest
for two years. It is designed to cater to the saving needs of customers who want profit on a
monthly basis with the option of availing financing facility of up to 90% of the principal
amount.
Current Account:
Current Accounts cater to a variety of financial needs of our diverse customer
base with added benefits of free cheque books, issuance of bankers’ cheques and much
more.
Savings Account
Savings accounts offered by the Bank to both individual and institutional
customers include Askari Special Deposit and normal savings account based on profit and loss
sharing. Askarisavings depositoffer attractive features and competitive returns.
Askari Asaan Account
Askari Bank offers Asaan Account to unbanked / under-banked individuals. The
facility is available in current and savings account categories. As per the name of this product,
its hassle-free account opening and operating procedure helps the lower income groups to
fulfill their banking requirements with ease and comfort.

6. Askari Waqaar Account
Askari Waqaar Account caters to the banking needs of senior citizens (55 years
and above) looking for monthly profits, high returns and short term investment opportunities.
Askari Waqaar Account offers two variants; Term deposit (one year) and Savings account. The
customer has the option to choose any or both of these variants.
Rupee Travellor Cheques
Askari Bank offers its customers the widely accepted Rupee Traveler Cheque,
which eliminates all financial risks while travelling. It is a safe and secure way to make
payments.
Bancassurance
The Bank offers innovative insurance solutions by fusing together banking,
wealth management and insurance products. In partnership with EFU Life Assurance Limited
and Jubilee Life Insurance Company Limited (JLI), the Bank offers its customers with value-
added life insurance and wealth management products tailored to suit their long term
financial requirements and protection plans.
Ask Sona Card
Ask Sona Card is a joint venture of Askari Bank Limited & Fauji Fertilizer
Company Limited (FFC). It is especially designed to create convenience and cater to the
business needs of FFC and its dealers. It is an innovative, electronic cash management solution
that replaces the existing conventional collections system. It is a transaction-specific debit
card with plastic money features which has replaced the conventionaltransfer of funds.
International Banking
We have correspondent banking relationships with 473 banks in 85 countries
around the world. The business in Asian region in particular continues to grow and delivers
excellent results in terms of balance sheet growth and bottom line contribution. Concentrated
efforts are being made to promote business from China, leveraging on positive spill-over of
the Chinese investment in Pakistan, especially under CPEC. We carry out regular due diligence
exercises to ensure that we deal with only those financial institutions which are able to meet
the prescribed standards and criteria.

7. Askari Asaan Money Transfer
Role of Home Remittance segment is pivotal in promoting remittances through
its state-of-the-art web based portal “Askari Aasaan Money Transfer”. This service is
completely free of cost and is available for all citizens across the country. The remittances are
received through our arrangements with correspondent banks and exchange companies
globally. We have a dedicated team of customer service officers who are available to respond
to the queries of remitters and beneficiaries of the Remittances.
Corporate & Investment Banking
At Askari Bank, we understand the unique business requirements of our
corporate and institutional clients, and accordingly strive to meet their expectations by
providing a customized and relationship-based banking approach.
Corporate Banking
Corporate banking works on a long-term relationship-based business model to
provide a single point within the Bank which meets all business requirements of its corporate
and institutional customers, including public sector enterprises. Its primary objective is to
enhance customer service, which remains our top priority. Dedicated relationship managers
ensure customer satisfaction for all our corporate clients. Our relationship-oriented outlook
focuses on providing a complete array of tailored financing solutions that are practical and
cost effective, someof which include:
• Working Capital Facilities • Term Loans for Corporateand ProjectFinance
• Structured Trade Finance Facilities • Letters of Guarantee• Letters of Credit
• Cash Management Solutions • Bill Discounting • Export Financing • Receivable Discounting
Investment Banking
Investment banking focuses on the origination and execution of a range of
financial advisory and capital raising services to corporate and institutional clients. It also
manages the Bank’s proprietary investments in local equity and debt markets. Investment
banking offers various tailored financial solutions including debt syndications, project finance

8. and advisory services, debt placements through capital markets as well as structured trade
finance facilities. Whether a company is seeking to access the local or cross border
syndications and debt capital markets, project financing needs, advisory services related to
Mergers and Acquisitions and or local equity capital markets for raising capital, our
Investment Banking is well positioned to provide due assistance. We tailor the right structured
solutions to meet our customers’ needs in order to enhance business wealth and market
competitiveness.
Commercial & SME Banking
We offer a diverse range of financial solutions designed to suit the unique
needs of our commercial and SME customer base.
Commercial Banking
Commercial Banking serves the middle tier segment by providing both
general and tailored solutions encompassing all financial needs of the borrower ranging from
project financing to working capital requirements / payroll management. Dedicated
relationship managers at our credit hubs providepersonalized solutions to our customers.
Small and Medium Enterprises (SME) Banking
Askari Bank has been playing a significant role in the development of the
SME sector by providing customers with the opportunity to access credit through strategically
located Regional Credit Hubs as well as our branches across the country. The Bank also offers
trade expertise and awareness on trade related activity through these access points, where
specialized credit resources and empowered relationship management teams dedicatedly
serve SMEs at the grassroot level. In order to cater to the financial needs of SME segment,
AskariBank offers “AskariSmartPack”, which includes the following products:
• AskariQuick Finance • AskariVendor’s Finance • AskariBusiness Solution
• AskariLoan for Business Premises • AskariLease Finance • AskariLoan for Fertilizer Dealers
• Ask Fund Facility
Consumer Banking

9. Consumer banking provides financing facilities to individuals through prudent,
customer-centric policies and quality services that aim to make our customers’ experiences
more interactive and intuitive. We are focused on broadening our outreach and expanding
our presence in accordance with the needs of our customers across the country through
direct sales as well as through our wide branch network. Special attention is given to business
opportunities involving strategic alliances, with greater emphasis on a secured form of
consumer lending; so as to increase product offerings and improve the quality of our asset
portfolio. We are committed to providing financial solutions and services that meet our
customers’ needs at every stage of life.
Ask4Car
Askari Ask4Car is an auto financing product for new, used and imported
vehicles. It offers competitive mark-up, flexible repayment plan and quick processing without
any hidden costs. The product is offered to the customers for a maximum tenure of 7 years.
Personal Financing
With unmatched financing features in terms of loan amount, payback period
and easy monthly installments, Askari Bank’s Personal Finance makes sure that our customers
get the most out of their loans. The product tenure ranges from 1 – 5 years and is designed
primarily for salaried individuals.
Mortgage Finance
Whether our customers plan to construct a house, buy a constructed house,
or renovate a house, Askari Mortgage Finance enables them to pursue their goals without any
hassle. Askari Mortgage Finance is a premium house financing product offered to customers
for a period up to 20 years.
Master Credit Card
Askari Bank offers a competitive suite of Classic, Gold, Corporate and
Platinum Master Credit Cards that provide superior services, travel privileges, exciting
discounts, online payment facility along with reward points and transactional alerts through
SMS as an enhanced security feature. The option for Flexible Credit Plans (FCP), Extended
Payment Plan (EPP) and Balance Transfer is also available to customers at discounted mark-up
rates.

10. Askari World Master Card
Askari Bank pioneered Pakistan’s first ever “World MasterCard” in
collaboration with MasterCard International. This credit card is specifically designed for
customers seeking high-class servicestandards and travelprivileges worldwide.
Askari Branchless Banking
Askari Bank launched branchless banking jointly with China Mobile Pakistan
under the brand name of “Timepey” in 2012. With this initiative, banking has become even
more convenient and efficient as customers can safely send and receive funds anytime,
anywhere across the country. A wide network of Timepey shops across Pakistan are fully
equipped to handle the day-today needs of the customers. The following transactions are
currently being handled under this program:
Government to Person (G2P) Disbursement
Timepey has disbursed over Rs. 10 Billion cash assistance & return transport
allowance from the Federal Disaster Management Authority (FDMA) Government of Pakistan
to the temporarily displaced people of North Waziristan & Khyber Agency during the year
2016.
Timepey Money Transfer
Customers can send and receive money from any Timepey outlet in the most
efficient, secure and convenient manner. The facilities include person-to-person,
Government-to-person, person-to-account, account-to-person and account-to-account funds
transfers.
Timepey Utility Bill Payment
Timepey account and non-account holders can pay all their utility bills through
Timepey instantly and without any charges. Simply dial *888# from your mobile phone or visit
any Timepey agent for cash payment.
Timepey Mobile Top-Up

11. Customers can purchase prepaid airtime and pay postpaid bills anytime,
anywhere from their own mobile phone. This service is available to Zong customers who have
a Timepey account.
Agriculture Banking
Agriculture banking products and services are offered to Pakistan’s farming
and rural business community. This function of the Bank aims to extend credits on softer
terms to farmers, both on revolving as well as term basis. Special emphasis is given to cattle
farming and dairy products financing. Recently the mark-up rate was brought down to make
agri-related financing available at grass-root levels so as to enhance not only the agricultural
output, but to also become a source of better living standards for farmers who do not have
access to low cost funding. A new segment of financing was added by channeling resources
through supply chain of corporate entities, whose dependency of raw material is from the
farm sector. This has boosted and expanded financing opportunity through more reliable and
easy mode.
Agriculture banking products and services are offered across the country
through efficient delivery channels under a control mechanism with minimum turnaround
time for loan application approvals. The Bank is practicing a vibrant program for fresh lending
under revised parameters, with affordable terms and conditions. Following are the financing
products being offered to Farm and Non-Farmsector across Pakistan:
• Kissan Ever Green Finance • Kissan Tractor Finance • Kissan Livestock Development Finance
• Kissan Farm Mechanization Finance • Kissan AabpashiFinance• Kissan White Pearl Finance
• Kissan Gold Fish Finance
Islamic Banking
Under the guidance of its Shariah Board and professional bankers, Askari
Islamic banking offers a diversified range of Shariah compliant products and services to its
valued customers to fulfill their banking needs. Presently working with 94 dedicated Islamic
banking branches (including 3 sub-branches) in 36 cities spread across the country Askari
Islamic has managed to increaseits sharein the banking Industry.
Islamic Deposit Products

12. Our customers enjoy the freedom to choose from a wide array of deposit
products that offer flexible term deposit schemes, current accounts and savings accounts. Our
Ahsan Munafa / Ahsan Munafa Corporate product is a chequing account that offers higher
yields, calculated on a daily product basis. Askari Halal Savings Account is tailored to meet all
business requirements of our customers and offers a host of value-added services. Askari
Islamic Investment Certificate is a Mudarabah-based term deposit product that allows
customers to invest their savings for different tenors ranging from 3 months to 5 years, and
earn Halal returns on a periodic basis.
Islamic Consumer Banking Products
On the consumer banking front, Askari Ijarah Bis Sayyarah allows
customers to get the car of their choice, while Askari Home Musharakah allows customers to
purchase, build or renovate a house. We also provide Islamic solutions to the customers
availing house finance facilities from conventional financial institutions, by transferring their
facilities to AskariIslamic banking under AskariHomeMusharakah.
Islamic Corporate Banking
Our continuous efforts to provide a diversified range of Shariah
compliant, innovative financial products and solutions to corporate and commercial clients
continue to win us new relationships. Working capital facilities are primarily provided under
Murabaha, Salam and Istisna while our term facilities are rendered under the Diminishing
Musharakah and Ijarah mode of Islamic finance. We also provide Islamic solution to the
customers who intend to avail Letter of Credits, Letter of Guarantee, Islamic Export Refinance
facilities etc.
Alternate Delivery Channels
Internet (I.NET) Banking
Askari Bank’s I-Net banking assures convenient banking from the comfort of
your home as customers are no longer required to wait in long and worrisome queues for a
financial transaction, balance inquiry, statement of accounts, funds transfer, utility bill
payment, etc. In addition to these services, our I-Netbanking also offers:
• Online Banker’s Cheque’s delivery at your doorstep
• Online Investmentin Mutual Funds managed by AskariInvestmentManagementLimited

13. • Online Insurancepremiumpaymentof EFU & JLI
• Online payment for the purchaseof Shaheen Airline Tickets • Online LUMS fee payment
Mobile Banking
Askari mobile banking solution provides customers with convenient access
to their accounts from their mobile phones, anytime, anywhere. We offer three types of
mobile banking solutions to our customers:
• AskariLite Mobile Banking – browser based solution
• AskariUSSD Mobile Banking – available to all mutual customers of AskariBank and Ufone
• AskariMobile Application – for Android, IOS and Windows
Call Center
Our Call Center provides a single point of contact to all callers and offers
real-time information on products and services. It also attends customers’ requests and
handles their queries around the clock.
Automated Teller Machine (ATM)
Askari Bank is a member of two electronic ATM inter-bank connectivity
platforms i.e., MNET and 1-link. Through this shared network of more than 11,000 online
ATMs, including more than 500 Askari Bank ATMs, we provide services in all major cities of
Pakistan.
Askari Visa Debit Card
You can manage your account, withdraw cash, make purchases and transfer
your funds through Askari Visa Debit Card, which offers the convenience of a credit card
without the hassle of monthly bills and interest charges. There are no minimum balance
requirements for the issuance or retention of the VISA Debit Card, which is available in Classic
and Gold categories.
Askari Payback Debit Card

14. Askari Bank is the first bank to introduce PayPak – Pakistan’s first domestic
payment scheme powered by 1LINK (Guarantee) Limited. This payment solution provides
access to all ATMs and POS terminals across Pakistan. Currently, PayPak debit card is available
in Classic and Gold categories.
Cardless Cash Withdrawl
Cardless Cash Withdrawal is a unique and value added feature of Askari
Mobile Banking. The facility aims at providing further convenience to our valued customers’
cash requirements withoutrequiring a Debit Card.
Online Shopping
In our endeavor to introduce innovative services and products, Askari bank has
introduced payments for online shopping through I-Net banking. This innovative cardless
service facilitates customers to pay directly & safely from their Bank Account for online
purchases withouthaving to leave the comfort of their home or office.
Awards & Achievements
 “The Best AnnualReport Award for the year 2011“ by ICAP & ICMAP
 “Best Retail Bank in Pakistan” by The Asian Banker
 “1stConsumer Choice Award” by the Consumer Association of Pakistan – 2004
 “Corporate Excellence Award” by the Management Association of Pakistan (MAP) –
2002, 2003 & 2004
 “The Best Bank in Pakistan” by Global Finance magazine – 2001 and 2002
 “Best Consumer InternetBank” Global Finance magazine – 2002 and 2003
 “Euromoney and Asiamoney Awards” –1994, 1996 and 1997
 “Best Presented AnnualAccounts” by (ICAP) and (ICAMP) – 2000, 2001 and 2002
 “The Best Presented Annual Accounts” by South Asian Federation of Accountants
(SAFA), in the SAARCregion
 “The Best Consumer Banking Award 2006” by the Consumer Association of
Pakistan 2007

15.  “The Best Retail Banking Award 2008” by Pakistan Guarantee Export Corporation
Ltd – 2008
 “Best CorporateReport Award for the year 2008″ by ICAP & ICMAP – 2008
 “The Best AnnualReport Award for the year 2010″ by ICAP & ICMAP
Organization Structure
 Board of Directors
1) Board Human Resource& Remuneration Committee
2) Board Information Technology Committee
3) Board Risk Management Committee
4) Board Audit & Compliance Committee
5) President& Chief Executive
 Presidentand Chief Executive
1) Global Treasurer
2) Group Head Corporate& InvestmentBanking
3) Group Head – Operations
4) Chief Financial Officer
5) Country Head – Islamic Banking
6) Group Head – Branch Banking
7) Chief InternalAuditor
8) Chief Information Officer
9) Country Head – Risk Management
10) Country Head –Compliance & Data
11) Country Head – Human Resource
12) Country Head – Credit
13) Company Secretary
Promotion
 Website
 Facebook
 Twitter
 Television
 Sponserships

16. Corporate Social Responsibilty (CSR)
Corporate Social Responsibility (CSR) is an integral part of the way we do business at Askari
Bank, and is a vital element of our strategy. As a socially conscious organization, Askari Bank
actively contributes to the lives of the less privileged through various charitable organizations
that work for the welfareof the society.
We promote various initiatives that encourage community growth and development. As such,
Askari Bank contributes to a number of programs related to education, health and relief work,
environmental causes, culturalendeavours and sports events.
Education
Investing in education is investing in the future of our nation. The Bank contributes for the
education sector by supporting educational programs aimed at providing learning
opportunities to the youth. Following are some of the educational events supported by the
bank during the year:
• Junior Model United Nations at Roots Ivy School, Islamabad
• Film and Drama Festivalat NUML, Islamabad
• Outloud Pakistan Business Week Extravaganza at FASTUniversity, Islamabad
Sports
The significance of sports is vital for physical and mental well-being and it also inculcates
discipline and perseverance. Someof sporting events sponsored by AskariBank were:
• COAS Polo Cup, Show Jumping and Dressage, Rawalpindi
• 5th All Pakistan Golf Championship, Mangla
• 6th Chief of Naval Staff Golf Championship, Lahore
• Cricketmatch between Pakistan Army and Australian Army, Rawalpindi
• Inspector GeneralFrontier Corps Polo Cup, Peshawar
• Heavy Industries Taxila Olympiad 2016, Taxila
• Gwadar CoastalHighway CycleRally 2016
• Asian Tennis Tour by Islamabad Tennis Association
Health
Askari Bank has always contributed generously for health related projects and initiatives with
the objective of promoting a healthier Pakistan. Some of the notable contributions weremade
to:
• Patients Aid Foundation, Karachi• Pakistan Red Crescent, Islamabad
• Fatimid Foundation, Multan • Pakistan Thalassaemia Welfare Society
• Hamza Foundation Welfare Hospital
• The Kidney Center, PostGraduateTraining Institute, Karachi

17. Cultural and social Development
To uphold our traditions and participate in the social development of our community Askari
Bank plays an active role in various initiatives aimed at promoting our culture and investing in
societal causes. Some of these are listed below:
• Eid Milan Party at GE (Army), Tarbela
• 14th Augustceremony - PAF Academy, Risalpur
• Food and Shopping Festival - DeSom, Lahore
• Floraldemonstration - Floral Art Society of Pakistan, Karachi
• DiwaliShow 2016, Karachi
• Monumentconstruction at Shuhada-e- Warsak Park and Chowk, AJK
• 5th Islamic Finance Expo and Conference, Karachi
• SBP SME Mela (Lahore, Multan, Gujranwala, Sargodha, Quetta, Hyderabad)
• CPEC Summit and Expo, Islamabad
• 2nd Pakistan Edible Oil Conference(PEOC) 2017, Karachi
Human Resource Department
AskariBank has a progressiveand a dynamic human resource(HR) philosophy.
The Bank believes in transforming its human capital into a key source of competitive
advantage. There is a strong value system in place, which is driven by result orientation,
adaptability to change, humility and respect for subordinates and peers. The Bank
believes that investment in human capital is critical for achieving and sustaining growth.
Recruitment and Selection
Induction takes place at following levels
1) Technical / SupportStaff
Itactually includes Secretaries/cashier/clerks/peons and drivers
2) Fresh Inductees
This constitutes a hybrid of Operation Officers (OG-III/II/I), ManagementTrainees Officers
3) Experienced Bankers
These are the person as who have experience in particular field of banking, these include
officers & Executives.
On-lineJob Application System
In case of fresh inductions, short-listed candidates are called for written Test, followed by
interviews. In case of MTOs, short-listed candidates are called for written test followed by
preliminary interview by CH-HRD and final interview by the Selection Committee headed by
President.

18. Selected candidates are issued employment offer letters. Confidential references are
obtained fromprevious employers and documents are verified from issuing authorities.
Management Functions
Planning
Decision Making Process:
The board has all the power of decision making. Various departments like Strategic and
Marketing Department, Operations Departments and Electronic Technology Division
provide regular updates on industries, stock market trends and report crucial findings to
the senior management for decision making process.
Askari Bank’s Current Strategy:
o To comprehensively plan for the futureto ensuresustained growth and profitability.
o To facilitate alignment of the Vision, Mission, Corporate Objectives with the business
goals and objectives.
o To provide strategic initiatives and solutions for projects, products, policies and
procedures.
o To provide strategic solutions to strengthen weak areas and to counter threats to
profits.
o To identify strategic initiatives and opportunities for profit.
o To create and leverage strategic assets and capabilities for competitive advantage.
Organizing
Organizational Design :
Askari Bank Organizational Design is bureaucratic because it is primarily owned by the
army and its working methods are directed by the board members of the bank.
Departmentalization: Askari Bank’s has a functional structure where jobs are grouped
into units according to the skills, abilities and work activities of the members of the
Bank. Every member of the organization has specialized technical competencies which
constitutes a competitive advantage. At top of the organization “Board of Directors”
reside, followed by Audit Committee, Executive Committee, President & CEO and the
Company Secretary. The chain continues from President & CEO down to the group
heads who report directly to them. Group heads are in charge of their relevant business
and supportfunctions. Thevarious departments in AskariBank are:
o Credits
o Marketing & Strategic Planning
o Finance

19. o Human Resource
o Commercial Banking
o Operations
o Treasury
o Islamic Banking
This functional structure of Askari Bank is tall, simple and is in line with the nature of
the Bank. The communication flows up and down the structure from superiors to
employees and vice versa. Supporting business functions report to their respective
Group Heads/ Country Heads/ Executive officers, who than report to the President &
CEO and they further report to Board of Directors. In such a work specialized
environment where jobs are grouped in various departments, every member is a
specialist and reports to his/her superior.
Chain of Command:
The authority flows fromthe Board of Directors of the Bank down to the lower levels.
Span of Control:
Askari Bank has narrow span of control because of division of labor. The number of
employees per superior is not more than 7. Every superior does close supervision of his
juniors and is responsible for their operations. i.e. branch manager at branch level, area
manager at area level and regional operational head at regional level.
Formalization:
The Bank has high degree of formalization. Every job is done according to defined set of
procedures, rules and policies set by the State Bank of Pakistan and AskariBank’s board
of directors.
Centralization/Decentralization:
The degree of centralization is high and the decisions are made at the top management
which includes all the board members.
Work Specialization:
The jobs are divided according to the skills and capabilities and structure of the tasks of
the employees and are than grouped together according to the nature of the job.
Managing Change and Innovation:
The vision of the Bank to be the first choice in the region demands continuous strive for
the creation of business opportunities with innovation and change management
techniques while maintaining the core values to meet the commitment to all its
stakeholders.

20. The range of products is therefore designed to serve the diverse customer base that
comprise of corporates, SMEs, individual savers, households and farmers. The people of
the Bank are constantly engaged in assessing customer needs and market dynamics to
realign products and their priorities to attain brand recognition and competitive edge.
Managing IT and Communication
Technology drives creativity, innovation and the future, with this belief Askari Bank has
embarked upon a major initiative by introducing state-of-the-art technology solutions
for all key areas of banking i.e., core banking, client relationship, human resource, risk
management, finance and vendor management, to make it ready for the banking of the
future and to enhance its capabilities to compete in the local and global marketplace.
The Electronic Technology Division (ETD) is responsible for maintaining and managing
the systems of both Information Technology and Communication.
Leading
Leadership Style
The leadership style is basically Autocratic in the Bank because the board members have
the centralized authority to make decisions and dictate methods for how the things to be
done. This autocracy has a touch of democracy as well, as senior management at times
consults the employees in decision making but makes the final decision itself. The Bank values
its employees and therefore it has included Leadership Development Programs for the senior
management of the bank.
Power and Politics
The board members have all the Power because they have the supremacy to decide
variable such as hiring, firing, discipline, promotions, salary increases, new product
development and downsizing etc. The source of their power is their rank, position and
competence. As far as politics is concerned, it feeds on conflict which arises due to the limited
resources in the organization. As board members have the supreme power they are the ones
who allocate resources to various divisions, so the role of politics fails here. But it is a reality of
organizations and does exist between individuals, groups and divisions.
Motivation
Askari Bank recognizes its employees as the prime asset and the key contributors to the
performance of the Bank and places great emphasis on the attraction, development,
motivation and retention of employees. Although work in areas such as improvement in
employee satisfaction & motivation is an ongoing process and more is to be done in this
regard.

21. Controlling
Controlling Approach
“Our efforts aim at improving all aspects of customer experience a bit better everyday”
Internal controls contribute to effective management by both the Bank’s Board of
Directors and management. While the Board recognizes its responsibility as envisaged
in the relevant regulations, the management of the Bank ensures the establishment and
maintenance of adequate and effective systems of internal control in compliance with
external laws and regulations and consistent with the Bank’s own internal policies. It is
also responsible to assess the effectiveness of internal controls and report on them to
the Board.
The management ensures the efficiency and effectiveness of the internal control
system by identifying control objectives, devising and reviewing appropriate policies
and procedures, and establishing relevant control procedures. Significant policies and
procedural manuals are already in place. Policies and procedures are periodically
reviewed and revised and necessary amendments and updates introduced.
Controlling Standards
Askari Bank has devised a well-defined and comprehensive internal control
program roadmap with specified stages as suggested by the SBP. In accordance with this
program, the Bank is in the advanced stages of completing a detailed documentation of the
existing processes and controls, together with a comprehensive gap analysis of the control
design.
The management is aware of its responsibility of putting a system in place for
the authentication of transactions, strengthening of control environment, and identifying
areas requiring improvement and devising appropriate remedial action on a timely basis. A
complete revamp of the Banks existing IT platform is one of the major moves in this direction.
The internal control system in the Bank is designed to minimize the risk of failure and to keep
such failure within tolerable limits as these cannot be eliminated completely. Only reasonable
and not absolute assurancecan be provided against material misstatement or loss.
Controlling of Operations
Risk Management is a core function at Askari Bank that performs critical
activities of measuring, monitoring, controlling and reporting credit, market, liquidity,
operational and other risks. The Bank has developed and deployed tools and techniques in

22. measuring operational risk such as “Risk & Control Self Assessment”, “Loss Data Analysis” and
“Operational Key Risk Indicator” with the aim to reduce operational losses, improve
performance measurement, ensure better control of operations, and provide early warning of
gaps in internal controls and enhanced security measures
Controlling of Performance
To make sure that employee perform efficiently and effectively the tasks assigned to
them, Askari Bank is committed to develop and enhance each employee’s skills and
capabilities through extensive in-house and external training programs and job rotations. In
order to ensuremeritocracy, the Bank’s appraisalsystemis purely performance-based.
Controlling of Information/Knowledge :
The prime objectives of establishing Information Security Division (ISD) is to
manage the Bank’s Information Security System (ISMS) in strict compliance with the
international standards of confidentiality, integrity and availability by adopting an integrated
approach to information security risk management with an objective to achieving the ISO
international certification. The Division made all out efforts in developing and implementing
related policies & procedures at the selected areas within the scope of ISO certification.
Extensive training was imparted to the designated Information Security Managers for creating
awareness and clear understanding of the significance of information security within the
Bank.
Itis stated in AskariBank’s Code of Ethics and Conduct:
“Employees must safeguard confidential information which may come to their
possession during the discharge of their responsibilities. Respect for customers’ confidential
matters, merits the same care as does the protection of the Bank’s own affairs or other
interests.”
SWOT ANALYSIS of Askari Commercial Bank
STRENGTHS of Askari Commercial Bank
 Holds a sound repute in the financial circle
 Personalized services of the staff to the employees
 Located in the commercial area, so that the customers face no problems in reaching
to the bank.
 Maintaining the healthy correspondent relationships with foreign banks
 Providea record business in exports sector
 Ithas a reliable and easy to use internal computer system.

23.  All the transactions and information regarded the customer’s deposits has been
computerized. Currently, Unibank Systemis being practiced for this purpose. Now
AskariBank is decided to change the Unibank System
 ACBL has launched its Mobile ATM Bus Service, which is the Pakistan’s FirstMobile
ATM Bus Service. No other bank has taken initiative of mobile ATM Bus yet.
Askari Commercial Bank WEAKNESSES
 No advertisement on electronic media has been seen yet.
 Some of the employees are burdened with over work.
 Division of work and description of job is not properly defined to each and every staff
member.
 The management systemin ACBL is quite centralized leaving all the decision-making
activities to the upper management only. Employee empowermentis also over looked
due to such management policy.
 Division of work and description of job is not properly defined to each and every staff
member.
 In AskariBank the individual difference has strong impact on the organization’s
performancedue to wrong criteria of selection of employees.
OPPORTUNITIES for Askari Commercial Bank
 All the opportunities of the 21stcentury are to be availed in the information
technology. Information technology is the Future. Therefore ACBL should emphasize
much on IT.
 ACBL should emphasizeon E - Banking. In which Bank can design a universalaccount
like other foreign banks, to enhance online facilities.
 AskariBank’s growing business requires an extensivebranch network. There are great
opportunities for ACBL for the expansion of its business.
 ACBL growing business requires further expansion of branch network which would, in
return, open great opportunities for ACBL for the expansion of its business. ACBL can
also extend its network in other countries.
 There is a large pool of free MBA graduates who can be hired to achieve
professionalismon its organizationalculture.
 ACBL can expand its market segmentation geographically by extending its banking
services to remote areas where the banking needs of people havenot been previously
met.

24. Illiterate people are also an opportunity for ACBL in regarding this service. ACBL can
servethese people by giving instructions in Audio and in Urdu.
Askari Commercial Bank facing THREATS
 Political instability is also threat for the bank because instability leads to lower business.
The same situation is prevailing in Pakistan.
 In our county, the rate of inflation is increasing along with the unemployment. So due
to increase in price of the products, thesavings of the nation is decreasing with passage
of time. So it is threat for the banking sector.
 Increasein competition due to increasing number of foreign banks offering
highly specialized and attractive services.
 Extensive promotional campaigns run by competitors are another threat for ABL.
The SWOTanalysis of the bank signifies that its strengths overcomeits weaknesses and its
opportunities are more than its threats. This is positive sign for any Organization.
RECOMMENDATIONS to ACBL
The global economic environmenthas changed, creating challenges and opportunities for the
world’s policy makers. Now there is a greater awareness thatBanks are playing very
important role in the economic growth of any country. A.C.B.L, no doubt a positive
contributor in this respect but I think there are certain points which bank needs to adopt in
order to servein a more effective and efficient manner. These points are as under:
1) A.C.B.L should create business opportunities for themselves. Nowadays thereis a intense
competition between the banks. All the banks are expanding with aggressiveapproach.so
Askaribank needs to open more branches to capturethe market.
2) Model Banks like Citibank, M.C.B Bank, Standard Chartered Bank are using media very
effectively to increase the business of banks.So A.C.B.L should need to use electronic media
for its business developments.
3) The working of the A.C.B.L Tufail Road, LahoreCantt Branch is satisfactory rather very good
but still these working efficiencies are far fromthe standard of modern banking system.
Because there are many hurdles and discrepancies in the existing system.
4) The bank should finance its loans in those projects that are meeting the required standard
and should avoid the political pressure.

25. 5) The bank should bring forward thenew talent as fresh knowledgeand education is
considered very important to increase the efficiency and production.
6) There is needed to make the outlook situations of branches in thosemanners that can
complete the other modern banks in the banking market.
7) Keeping in view the hard work by the staff members at all levels of management, staff
should be given BONUS and increment every year. Nepotism should be avoided in this
connection.
8) Separatedesk or counter should be established in every branch to providethe information
as required by the clients. Normally the PersonalAssistantof the Branch Manager act as a
Public Relationship Officer.
9) The environmentof the offices should be comfortable so that the client and staff must feel
comfortduring business in bank. Unsecured loan are not to be provided in case of banks
directions, their families, companies or firms.
10) There are some employees untrained which decreases the efficiency of the bank branch.
All the employees should well trained.
11) Most of the bank employees are sticking to one seat only, with the resultthat they
become master of one particular job and loose their grip on other banking operation. In my
opinion each employee should haveregular job change.
12) .People have to wait for re-cashing their cheques and for paying their SchoolFees, which
is not good for reputation of bank, it should be improved.
13) Promotion should be given to competent people on merit base.