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2. Presented By:- Uzair Tauqeer
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3. Table Of Contents
 Logos of Nestle
 History
 Headquarter
 Management
 Quality control
 Major brands
 Nestle global organization
 Personal profile
 Nestlé's employees
 Sales by region
 Current status
 Shareholders
 Swat analysis
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4. Nestlé
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5. Different logos of nestle company
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6. History
In September 1866, in Vevey, Henri Nestlé developed
a milk-based baby food and soon began marketing it.
Henri Nestlé retired in 1875, but the company, under
new ownership, retained his name as Farine Lactée
Henri Nestlé.
Henri Nestlé
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7. Headquarter
Nestle headquartered in Vevey, Switzerland.
Headquarter
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8. Management
 Peter Brabeck, Chairman of the Board of Directors,
Nestlé.
 Paul Bulcke, Chief Executive Officer, Nestlé.
 Werner Bauer, Executive Vice President, Nestlé , Chief
Technology Officer.
 Company is ISO-9001,9002 and ISO 2000 certified,and
has gained various quality assuarance certificates from
reputed institutions and firms as well.
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9. Quality Control
 The quality control department is the scientific heart of
the Nestlé Quality System. Consumer confidence and
trust has been fundamental to Nestlé's success for over
135 years.
 At Nestlé, we believe that research can help us
make better food so that people can live a better life.
 Good Food is the primary source of Good Health
throughout life. We strive to bring consumers foods that
are safe, of high quality and provide optimal nutrition to
meet physiological needs.
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10. Major Brands
 Nescafe
 Nestle Milk Pak
 Nestlé Rowntree
 Nestlé Purina / Friskies
 Nestea
 Nespresso
 Nesquik
 Kit Kat
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11. Major Brands
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12. Nestlé Global Organization
 Swiss company - global reach
 Around 254,000 people working for us
 Operating in more than 80 countries
 World´s leading food & beverage company
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13. PERSONNEL PROFILE
 2,54,000 employees
 41% women, 59% men
 66% married
 Average age: 34
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14. Nestle’s employees
 People – our source of
energy
 Around 254,000 people
make up the Nestlé family
 Continous training and
improvement of skills
 Respect and cultural
diversity
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15. Sales by region
Nestlé’s global presence is divided into 3 zones: Europe, Americas;
and Asia, Oceania and Africa.
Europe
38.3%
AOA
19.3%
Americas
42.4%
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16. Current Status
 Worldwide Sales: CHF 98,458 m
 Net Profit: CHF 9,197 m
 Factories: 522
 Employees: Around 2,54,000
 The currency abbreviation for the Swiss franc (CHF), the
currency for Switzerland.
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17. Food Sales(millions)
0
10
20
30
40
50
60
70
80
Nestlé
Kraft Foods
PepsiCo
Unilever
Coca-Cola
Competitors in market
Mars
Danone
Current Status
ConAgra
Cadbury
Schweppes
General
Mills
Sara Lee
Kellogg's
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18. Shareholders
Nestlé has about 250 000 shareholders, none of whom
individually own more than 3% of the shares. As of
December 31, 2003, Swiss investors held the major part
of the stock (42%) followed by US citizens (22%) and
British (10%), French (8%), and German (5%)
shareholders
A Swiss investments company called Pelham
Investments SA is also named as a shareholder
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19. SWOT Analysis
Strengths:
 Strong Brand image
 Quality of goods
 Focus on research and development
Weaknesses
 Very low Marketing
Opportunities
 Health Conscious people
 Increased knowledge of health
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20. SWOT Analysis
Threats
 Competitors may get better time and space in different
Media.
 Quality is not being satisfied and taste as well by new
comers.
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