20. goo.gl/taHKea
We learned a valuable lesson: don’t put 12
innovations into 1 shoe. It asks too much of
the shoe—to say nothing of the design team.
We reminded each other that there was
honor in saying, ‘Back to the drawing board.’
Phil Knight, Nike Co-Founder, Shoe Dog
“
29. Nobody cares about a general-information
site anymore… You can't have ‘Symptoms of
Colitis’ content on the same domain that
you have ‘How to Unclog My Drain’ and
‘How to Cook Beer-Battered Chicken’ and
‘How to Fix My Tendinitis.’
Neil Vogel, CEO, Dotdash
goo.gl/VvV39k
“
56. Could you please set this up
so that it’s driven by a J S O N
config file? That way, I can
work on the visual details
separately and you don’t
have to worry about it.”
DEAR DEVELOPER
“ I created a simple J S O N
config file for you. I know it
looks intimidating right now,
but all you need is a 1 minute
explanation and you’ll get it.
That way, you can tweak the
details to your heart’s
content without needing me.”
DEAR DESIGNER
“
70. The 8-Point Grid
LIMITING OPTIONS
spec.fm/specifics/8-pt-grid
Use multiples of 8 to define dimensions, padding,
and margin of both block and inline elements.
89. Strategist Designer Developer
Customer experience
Interface design
Quality assurance
SEO-friendly markup
Icon style
Taxonomy
Motion design
R R R
C R A
I A R
C I R
C R I
R C A
I R A
Tone of voice R A I
90. It all works better when you embrace
the idea that “product,” “design,” and
“engineering” are just different
perspectives on the same thing.
Greg Veen, Product Manager, Typekit
goo.gl/oB1Hw8
