MGO330 Presentation

1. BAWAT
Bryan-Alex-Weijie-Alwyn-Ted

2. Who are we ?
Bryan
Alex Alwyn
Ted
Wei Jie

3. Our product

4. Lean Canvas

5. Problems/Solutions
Problems
● It takes too long to build a Keyboard
● I am overwhelmed with the steps to
build a keyboard.
● I wish I can customize my keyboard.
Solution
● Building a keyboard now takes a few clicks
● Bawat offers guidance and simple steps on their
website
● I can customize all the components at Bawat

6. Product Features
Hot-swap PCB Keyboard Switches PCB Plate
Keyboard case Custom Keycaps Modular Keyboard Attachments

7. Lucrative
Why Keyboards, Why Now?
Growth Resilience

8. CAGR 2021-2025 of 5.87%
13.7
17.9
19.1
Growth

9. CAGR 2020-2023 of 3%
Resilience
494.8
467.1
506.9

10. CAGR 2021-2025 of 4.53%
Gaming Market
5.2
10.5

11. Gaming Market
5.2
10.5
Resilience
Growth
13.7
17.9
19.1
494.8
467.1
506.9

12. Market Research Survey
Singapore
Web Designers
Graphic Designers
Animators

13. Most Necessary Attachment
57%
Macropad as most
necessary
Out of 30 Respondents

14. Most Flexible Customising Option
63%
Macropad as most
important
37%
Also indicated
Keycaps as most
important
Out of 30 Respondents

15. Acceptable Price Range
$100-$299
Majority
$300-$499
Only other
minority
Out of 30 Respondents

16. Early Adopters
Graphic Designers 44,800
Web Designers 17,000
Programmers 180,000

17. SWOT
Highly Customizable
Requires Little IT Knowledge
Easy to Cater to Audience’s Needs
Growing Keyboard Market
Popular with Work-at-Home Culture
Keyboards have High Market Share
Small Team
Lack of Expendable Cash
Highly Competitive Market
Volatile Preferences
Supply being affected by COVID-19
Strengths Weaknesses
Opportunities Threats

18. Competition
Attributes Bawat Drop Control
Keyboard
Keychron
Keyboards
Razer Logitech
Easily Replaceable
PCB Boards √ √ X X X
Easily Replaceable
Switches √ √ √ √ X
Custom Designed
Keys √ √ X X X
Easily Changeable
Software √ √ √ √ √
Purchase items
without whole
product
√ X √ X X

19. Resulting Experience Relative to Alternatives
Experience Bawat Drop Control
Keyboard
Keychron
Keyboards
Razer Logitech
Researching about
Keyboards + + + - -
Finding the Right
Parts ++ = = -- --
Sourcing Technical
Aid + + + = =
Correctly Assembling
the Keyboard ++ + + = =
Finding Replacement
Parts + + = -- --

20. Creating Awareness through marketing
Company Website
- Coupled with Search Engine Optimisation, Search Engine Marketing
Physical Location
- Double up as office to sell products
Social Media
- Facebook, Instagram, YouTube, TikTok, Google Ads

21. Budget for Marketing (36k Year 1)
1,000

22. Breakdown of Marketing budget
Facebook:
$9,000 ($750 per month)
YouTube:
$8,000 ($2,000 for videos creation, $500
a month to run ads on YouTube)
Posters:
$1,000 creation of posters (Posted on
instagram, facebook, printed out)
Instagram:
$3,000 (Instagram Ad space $250 a month)
Google Ads, SEO, SEM:
$15,000 ($1,250 per month)

23. Key Metrics and Product Evaluation
Y1: Sale of at least 500 units
Y2: Get local celebrities such as JulianTechTM / iceiceice to
evaluate our product, sale of 1000 units
Y3: Be among the top 10 search on Singapore Google Trends
for “Keyboards”, sale of 2000 units

24. Y1 Loan Request
Y1
Loan for $200,000
Website $276
Marketing $36,000
Materials $72,364
Tools & Equipment $1,730
Building and Utilities $77,721.20
Total Initial Spending $188,091

25. Cost
Cost
Per Keyboard
Switches $20.40
Stock Keycaps $20
3D Printer Resource $1.94
Oil $1
Keyboard Films $1.50
Custom Coiled USBs $15
Base Keyboard Case $30
Keyboard Plates (choose one)
(Polycarbonate) $10
(aluminium) $10
(brass) $20
$10/$20
PCB $30
TotalCost $129.84 - $139.84

26. Cost
Cost
Per Macro-pad
Switches $4.80
PCB, Case and Keypad $15
Total: $19.80

27. Price
Price
Per Keyboard
Keyboard Casing (case, pcb,
pcb plate, stabilizer)
$125(alum,poly)/$140(brass)
Switches $40
Stock Keycaps $35
Custom Keycaps $72
Macropad $50
Price
Per Macropad
Totalkeyboardw/ stock keys
Totalkeyboardw/customkeys
$200/$215
$237/$252
Total $50
Totalcost: $19.80
TotalCost $129.84 - $139.84

28. Sales Channel
Y1
Expected Sales
Internet $80,000
Physical Store $20,000
Total Revenue $100,000

29. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by Freepik
Do you have any questions?
keyboards@bawat.com
+65 6123 4567
bawat.com
Thanks!