It includes different aspects like concept, nature and types of communication. It will help in better understanding of the topic/subject.

1. Presented by :- Utkarsh Raj
Shivali Gupta

2.  Communication is the sum of all things one
person does when he wants to create
understanding in the mind of another. It is a
bridge of meaning. It involves a systematic
and continuous process of telling, listening
and understanding.
- Allen
 Communication is a two way process of
exchanging ideas or information
- Murphy

3.  Two way process
 Information sharing and understanding
 Verbal and/or non-verbal
 Circular flow
 Goal oriented
 Continuous process
 Pervasive activity

4. Noise

7.  Flows along a prescribed channel, which all
members desirous of communicating with
someone are obliged to follow

8.  GRAPEVINE
 Primarily a channel of horizontal
communication, it may also vertically or
diagonally
 Types

9.  Importance
 Emotional relief
 Harmony and cohesiveness
 Supplement to other channels
 Fast
 Provides feedback
 Demerits
 Distortion of message
 Incomplete information
 Destructive swiftness
 Effective grapevine
 Keep an eye on rumor-mongers
 Use it primarily for feedback
 Contradict rumors promptly
 Involve workers in decision making process