This presentation was presented at Slush 2014 (http://www.slush.org) by Antti Vilpponen, UpCloud CEO. In the event, UpCloud launched a new datacenter in Chicago and a new storage backend called MaxIOPS. Free trials available at http://upcloud.com

1. Competing with AWS,
Microsoft, Google
and winning.
Antti Vilpponen
CEO, UpCloud

2. IaaS Market Size (USD, Billions)
30
23
15
8
2010 2011 2012 2013 2014 2015 2016
Source: Gartner

3. Industry veterans with
100+ years of experience.
DCs in Helsinki and London.
Cash flow positive + very strong growth.

4. “I think that if you’re not already spending a lot of
capital in the order of four or five billion dollars each
year to just grow your cloud, probably it’s a little too late
to enter the market. I mean, that’s the entry barrier.”
Satya Nadella, CEO, Microsoft
gigaom.com

6. The cloud is not a commodity.

7. We are valued through
our actions as well as the
experience and service we offer.

8. Focus on the essential.

9. Where do we build the most value?

10. Performance, Price,
Redundancy and Privacy.

11. Cloud server storage performance comparison by ServerBear
90 000
75 000
60 000
45 000
30 000
15 000
UpCloud DigitalOcean Google
Compute Engine
Microsoft
Azure
Amazon
Web
Services
Read IOPS Write IOPS

12. Company UpCloud DigitalOcean Google Cloud Engine Microsoft Azure Amazon Web Services
VM 4 CPU, 8GB RAM $ 80 / mo
(4 CPU, 8GB Memory)
n1-standard-4
(4 CPU, 15 GB memory)
D4
(4 CPU, 15GB RAM)
c3.xlarge
(4 CPU, 7.5GB RAM)
Storage MaxIOPS (100 GB) SSD (80GB) Persistent SSD 500GB D4 SSD 250GB EBS Provisioned IOPS
(134GB)
AZ London Amsterdam europe-west1-a N Europe Ireland
Price per
month 63.00 € 63.00 € 228.00 € 379.00 € 377.00 €

13. Company UpCloud DigitalOcean Google Cloud Engine Microsoft Azure Amazon Web Services
VM 4 CPU, 8GB RAM $ 80 / mo
(4 CPU, 8GB Memory)
n1-standard-4
(4 CPU, 15 GB memory)
D4
(4 CPU, 15GB RAM)
c3.xlarge
(4 CPU, 7.5GB RAM)
Storage MaxIOPS (100 GB) SSD (80GB) Persistent SSD 500GB D4 SSD 250GB EBS Provisioned IOPS
(134GB)
AZ London Amsterdam europe-west1-a N Europe Ireland
Price per
month 63.00 € 63.00 € 228.00 € 379.00 € 377.00 €
Times more
expensive 1x 1x 3.6x 6.0X 6.0x

14. Company Service Guarantee Eligibility for compensation Compensation
UpCloud 100 % >5min 50x
CloudSigma 100 % >15min 50x
ElasticHosts 100 % >15min 100x
Rackspace 100 % >30min 5% of monthly fees
ProfitBricks 99.99% >30min 5% of monthly fees
DigitalOcean 99.99% Not mentioned 1x
AWS 99,95% or 99% 2 or more zones down 10% or 30% of monthly fees
Azure 99,95% or 99% Monthly threshold 10% or 25% of monthly fees

16. Performance
Price
Redundancy
Privacy
✓
✓
✓
✓

19. US-CHI1
UK-LON1
FI-HEL1

20. MaxIOPS now in
General Availability in
Helsinki, London and Chicago.

21. Free trials available at stand.

22. Thank You
www.upcloud.com