Part II of our Holiday
Calendars for Social Media Manager Series TRADITIONAL HOLIDAYS & OUT- OF-THE-BOX BRAND CAMPAIGNS

Some of our clients

Holidays usually guarantee huge engagement
for brands. Our previous report highlighted how even the strangest of days are a big point of conversation. This report brings to light the creative, out-of-the box campaigns that brands ran during traditional holidays. Don’t forget, all images are clickable and are hyperlinked to their original post. So click through and enjoy the report! SYNOPSIS

JANUARY 20th 31st Martin Luther
King Day Chinese New Year’s Day 1. New Year’s Day New Year’s Day1st Skittle’s post on New Year’s Day brought the brand an Engagement Alert*. Though a post at the end of the month got more people talking, this post is a quintessential example of the brand’s tone of voice. 1st *The Unmetric platform triggers an alert triggers an alert every time something happens that is different from normal, be it growth, engagement, mentions etc.

FEBRUARY 17th Valentine’s Day President’s
Day 2. Valentine’s Day Humor, as always, worked like a charm for Taco Bell. Their Engagement Score* peaked on Feb 14th thanks to their Valentine’s Day tweets. Super Bowl Weekend 14th 14th

MARCH3. 4th Mardi Gras 8th
Women’s Day St Patrick’ s Day St Patrick’s Day17th 17th The brand posted 42 times in March, and 80% of the Likes, Comments & Shares were brought in by their 5 St Patrick’s Day related posts. Jameson Irish Whiskey posted 5 updates relating to St. Paddy’s Day. This was the post with the highest Engagement Score.

APRIL4. 18th Good Friday 20th
Easter 21st Patriot’s Day Easter20th Innocent Drinks’ Venn diagram was one of the very few innovative tweets on Easter. In spite of having no offers or chocolates in the image, the tweet attracted a fair amount of attention.

MAY5. 11th Mother’s Day 26th
Memorial Day 6th Teacher’s Day Mother’s Day11th Kraft Dressing’s bold Mother’s Day wish came from the ‘Zesty’ Guy. This post was one of the top 5 most engaging posts in May for the brand.

JUNE6. 14th Flag Day 15th
Father’s Day 21st Summer Solstice 15th Father’s Day With an Engagement Score of 1,000, this was one of the most engaging posts for NatWest in 2013.

JULY7. 11th World Population Day
Independence Day 27th Parents’ Day Independence Day4th 4th This image of the Statue of Liberty standing on a Marshall amp with a Gibson guitar became the most engaging post for the entire Consumer Electronics Sector in July.

AUGUST8.
Friendship Day

SEPTEMBER9. Labor Day1st Constitution Day17th
International Peace Day21st 21st Labor Day Visa combined a Labor Day greeting with their #GoInSix campaign. This was one of the top 10 most liked posts in the campaign.

OCTOBER10. M&M’s USA regularly implements
holiday greetings in their content strategy. It brings in the highest Engagement Score for them when compared to any other type of updates. Columbus Day13th United Nations Day24th Halloween31st Halloween31st

NOVEMBER11. Veteran’s Day11th Universal Children’s
Day20th Thanksgiving27th Thanksgiving27th Oreo, ever the creative brand, created a Vine for Thanksgiving called the ‘snack hack’. The vine stayed in tune with the brand’s message and was also relevant to the holiday. It also attracted a funny conversation with TacoBell on Twitter.

DECEMBER Hanukkah Christmas 12. Christmas
31st New Year’s Eve 16th 25th 25th Coke Zero created an entire campaign around bad Christmas sweaters. This campaign was widely promoted on Twitter and performed brilliantly for the brand.

Unmetric compiled this report by
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