Having worked with dozens of socially responsible businesses over the years, we have learned that having access to great, regular and informed content is key to your communications success. And content is more important than ever in connecting with prospective and current customers and clients. Your business blog and social media channels make up a crucial part of your marketing and communications strategy. Please use this calendar to outline or enhance your content strategy and keep on top of your marketing goals for the remainder of 2015 and the first eight months of 2016.

1. The dates you need to know, from September 2015 - August 2016!
12 Months of
Awesome
(Content)
for socially responsible
businesses

2. Never doubt that a small
group of thoughtful,
committed citizens
can change the world.
Indeed it is the only
thing that ever has.
—Margaret Mead
A goal with no plan is
just a wish.
—Antoine de Saint-Exupery
The time is always right
to do what is right.
—Martin Luther King, Jr.

3. 12 Months of
Awesome (Content)
Having worked with dozens of socially responsible businesses
over the years, we have learned that having access to great,
regular and informed content is key to your communications
success. And content is more important than ever in
connecting with prospective and current customers and
clients.
Your business blog and social media channels make up a
crucial part of your marketing and communications strategy.
Please use this calendar to outline or enhance your content
strategy and keep on top of your marketing goals for the
remainder of 2015 and the first eight months of 2016.
If you are interested in learning more about how
Manoverboard can help you with your website, social media,
and ongoing content strategy, please don’t hesitate to give us
a shout.
for socially responsible
businesses
≥ National holidays and
observances
≥ Important dates and
events
≥ Cultural and environment-
focused days of interest for
customers and staff
≥ Content suggestions for
your blog and social media
channels
≥ CSR-related events and
programming
PLUS
≥ Quotes and tidbits about
people and organizations
making a difference
Manoverboard is a Certified B Corporation helping socially
responsible businesses, pioneering educational institutions
and mission-driven nonprofits motivate their audiences
with beautiful, lasting, sustainable design. We deliver
bold websites, enduring corporate identities, and the
communications strategies that support them both. We
engage, humanize, and inspire. And we see the big picture
while honing the details, creating a better world by design.
Find out more about us at manoverboard.com

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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
7: Labour Day
8: International Literacy Day
10: Suicide Prevention Day
11: Patriot Day
13: Grandparents’ Day
20: Terry Fox Run (CAN)
20-26: National Forest Week
(CAN)
21: International
Day of Peace
21-25: Learn @ Work Week
23: Fall Equinox
Coming Next Month...
Next month is LGBT history
month in the US. Start
planning celebrations now!
SEPTEMBER 2015
B Corp Corner
Every year since 1982,
September 21 has
been celebrated as the
International Day of Peace.
It is a day dedicated
to the absence of war
and violence, and the
presence of ceasefires
and humanitarian aid.
National Forest Week is the
last week of September.
During National Forest Week,
invite your audience to learn
more about Canada’s forest
heritage and raise awareness
about this valuable resource.
September 21-25 is
Learn @ Work Week.
On your blog, profile employees
who have recently completed
a professional development
program, and offer information
about upcoming seminars or
courses that staff can sign up
for.
2015 marks the 35th
Annual Terry Fox Run.
Consider holding a 5K Walk,
Run or Roll for your office, or
spotlight clients and staff who
are taking part in one. Go to
www.terryfox.org for more
information on how to register
your event.
“We can never obtain peace in the outer world until we make
peace with ourselves.” – Dalai Lama
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: International Music Day
2: International Day of Non-
Violence
5: World Teachers’ Day
10: World Mental Health Day
12: Thanksgiving Day (CAN)
12: Columbus Day (US)
16: World Food Day
16: Boss’ Day
19-25: National Waste
Reduction Week (CAN)
31: Halloween
Coming Next Month...
Next month is Movember.
Highlight men’s health issues
on your website.
OCTOBER 2015
B Corp Corner
B Corp Out Leadership
develops innovative
and forward-thinking
initiatives to leverage LGBT
opportunities across a range
of industries.
October is LGBT History
Month in the US.
Share how your community
is celebrating to encourage
honesty and openness about
being LGBT.
October 16 is World Food
Day.
Design an infographic to
demonstrate how hunger
affects people in your city and
around the world, along with
ways people can help fight
hunger.
October 19-25 is National
Waste Reduction Week in
Canada.
On your blog, share what
your office is doing to reduce
its carbon footprint during
National Waste Reduction.
“The people who are crazy enough to think they can change the
world, are the ones who do.”– Steve Jobs
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: Daylight Saving Time Ends
11: Remembrance Day (CAN)
11: Veterans Day (US)
15: National Philanthropy Day
16: International Day of
Tolerance
20: Universal Children’s Day
25: International Day for
the Elimination of
Violence Against Women
26: Thanksgiving (US)
27: Black Friday (US)
28: International
Buy Nothing Day
Coming Next Month...
Next month is the season
of giving. Start planning
what staff and clients can
do to give back to the less
fortunate now.
NOVEMBER 2015
B Corp Corner
There are many worthy non-
profit organizations, such
as Maestral International,
working tirelessly to help
protect children from
violence, abuse, exploitation,
and neglect. Go to
www.maestral.org for more
information.
November is Movember.
Movember is Men’s Health
Awareness Month. Put together
a team of clients and staff
willing to grow a mo’ and raise
funds for prostate cancer.
Track weekly hair growth and
fundraising progress on your
blog.
November 27 is
International Buy Nothing
Day.
In contrast to Black Friday,
International Buy Nothing Day
is a day of protest against
consumerism. Some activities
include winter coat exchanges,
in which coats are donated to
the less fortunate. Promote this
alternative on your blog.
November 15 is International
Philanthropy Day.
On your blog, celebrate
National Philanthropy Day
by honouring local donors,
volunteers, foundations, and
others involved in charities and
philanthropies.
“If we don’t stand up for children, then we don’t stand up for
much.” – Marian Wright Eldeman
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: World AIDS Day
3: International Day of
People with Disabilities
5: International
Volunteer Day
9: International Anti-
Corruption Day
10: Human Rights Day
17: International Day to End
Violence Against Sex
Workers Day
24: Christmas Eve
25: Christmas Day
26: Boxing Day (CAN)
31: New Year’s Eve
Coming Next Month...
Next month is Alzheimer’s
Month. Engage your staff in
participating in a fundraising
event.
DECEMBER 2015
B Corp Corner
In September 2014, the
Canadian Museum for
Human Rights opened in
Winnipeg, Manitoba, to
remember and celebrate
the evolution of human
rights. Admittance is free
on December 10th, Human
Rights Day.
December is the
Season for Giving.
Hold a food, toy, or clothing
drive on campus to help the less
fortunate around the holidays.
Use your blog and social
media channels to promote it
and thank clients and staff for
donating.
A Year in Review.
Write a blog post about your
businesses standout moments
in 2015 or give your audience a
sneak peek of what big things
you have in store for 2016.
International Volunteer
Day is December 5.
Take this day to thank clients
and staff who take the time to
volunteer.
Or, think about taking a day to
have your staff volunteer at a
local food bank or charitable
organization.
“You must not lose faith in humanity. Humanity is an ocean;
if a few drops of the ocean are dirty, the ocean does not
become dirty.” – Gandhi
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
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24 26 2825 27 3029
10 12 1411 13 1615
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17 19 2118 20 2322
JANUARY 2016
B Corp Corner
Martin Luther King Jr. is
celebrated on January 19 in
the US for his activism and
leadership in the African-
American civil
rights movement.
January 17-23 is National
Non-Smoking Week.
Encourage clients and staff to
participate (if the cold weather
isn’t already doing so) through
a mini social media campaign.
January 29 is National
Fun at Work Day.
January 30 is Fun at Work Day.
Dress up silly, bring some snacks,
crank up the music, or take the
afternoon to go on a fun field
trip. However you partake, make
sure to take pictures to share on
social media!
January is
Alzheimer’s Month.
Hold a fund-raiser or awareness
campaign for people affected
by Alzheimer’s and promote
it through blogging and social
media.
“Intelligence plus character—that is the true goal of education.”
– Martin Luther King
1: New Year’s Day
1: World Day of Peace
4: World Braille Day
11: Sir John A.
MacDonald Day (CAN)
18: World Snowman Day
17-23: National
Non-Smoking Week (CAN)
20: Weedless Wednesday
(CAN)
27: Family Literacy Day
(CAN)
29: Fun at Work Day (CAN)
31: World Leprosy Day
Coming Next Month...
February is Black History
Month. Start planning your
commemorations now!
31

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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
2: Groundhog Day (US)
4: World Cancer Day
8: Chinese New Year
9: Mardi Gras
12: Darwin Day
14: Valentine’s Day
15: Family Day (AB, ON, SK)
15: Louis Riel Day (MB)
15: National Flag Day (CAN)
20: World Day of
Social Justice
Coming Next Month...
Next month is National
Nutrition Month. Start
planning healthy tips and
treats now.
B Corp Corner
On February 19, 2009, Better
the World Inc. becomes
Canada’s first B Corp.
Visit www.bcorporation.net
for more information on B
Corps and doing business
for good.
February 20 is the World
Day of Social Justice.
Do you have a cause that’s
close to your heart? Poverty
eradication, promoting full
and fair employment, gender
equity? Promote social well-
being and justice for all on your
blog in honour of World Day of
Social Justice.
February is Black
History Month.
February is Black History
Month. Celebrate by inviting
guest writers on your blog or
spotlighting events, stories, or
people.
February is also
Heart Month.
Heart month is the Heart and
Stroke Foundation’s key month
for spreading awareness about
heart disease and stroke.
Spotlight opportunities for
volunteering, fundraising, or
donations to the cause.
“B Corp is to business what Fair Trade certification is to coffee
or USDA Organic certification is to milk.” – B Lab
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FEBRUARY 2016
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
4: Employee Appreciation
Day
8: International Women’s
Day
13: Daylight Saving Time
Starts
14: Commonwealth Day
17: St. Patrick’s Day
20: International Day
of Happiness
20: Spring Equinox
22: World Water Day
26: Earth Hour
27: Easter Sunday
Coming Next Month...
Next month is Daffodil
Month for the Canadian
Cancer Society. Use this
time to plan out blog posts
to bring awareness to this
disease.
MARCH 2016
B Corp Corner
Charity Water is one
example of a great non-
profit raising money to
provide clean water in
underdeveloped countries.
Go to www.charitywater.org
for more information.
March 8th is International
Women’s Day.
Spotlight innovative and
outstanding women in your
field on your blog to celebrate
International Women’s Day. Visit
www.internationalwomensday.
com to find out what you can
do to promote greater equality.
March 20 is the
International Day
of Happiness.
In March 20, the International
Day of Happiness, find a
creative way to spread some
cheer to someone who needs it
and track it through your blog.
Earth Hour is between 20:15
and 21:15 on March 26th.
Encourage your audience to
switch the lights off for an hour
to raise awareness about the
planet.
“We forget that the water cycle and the life cycle are one.”
– Jacques Cousteau
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: April Fool’s Day
2: World Autism Awareness
Day
7: World Health Day
10-16: National Volunteer
Week (CAN)
22: Earth Day
23: Canada Book Day
23: Passover Begins
25: World Malaria Day
27: World Communication
Design Day
29: Arbor Day
Coming Next Month...
Next month starts with
the National Day to End
bullying. Start planning
now.
APRIL 2016
B Corp Corner
Winston Churchill Day is
observed on April 9.
A great wartime leader and
winner of the Nobel Prize
in Literature, he was the
first person to be made
an honorary citizen of the
United States.
World Health Day is April 7.
The topic for World Health
Day 2015 is food safety. Share
food safety tips on your blog.
Go to www.who.int for more
information and resources.
April is Poetry Month.
Hold a fun social media contest
and have your followers
write a haiku to enter to win
free services or branded
merchandise. Make sure to
include a hashtag for your
campaign!
April 22 is Earth Day.
This year marks the 46th
anniversary of Earth Day!
Take on stand on your blog by
addressing one of the many
environmental issues.
“We make a living by what we get, but we make a life by what we
give.” – Winston Churchill
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
29
1: National Day to End
Bullying (CAN)
1-7: National Mental
Health Week (CAN)
5: Cinco de Mayo (US)
8: Mother’s Day
14: World Fair Trade Day
15: International
Day of Families
17: International Day
Against Homophobia
21: World Day for Cultural
Diversity for Dialogue and
Development Day
23: Victoria Day (CAN)
30: Memorial Day (US)
Coming Next Month...
Next month is Aboriginal
History Month. A great
time to celebrate Aboriginal
culture on your website.
MAY 2016
B Corp Corner
To support the Fair Trade
movement, go to
www.fairtrade.ca to find
fair trade businesses and
products in your area.
May 1 is the National
Day to End Bullying.
Spread awareness about
bullying and cyberbullying on
May 1st. Share resources to do
your part to end bullying.
World Fair Trade Day is May
14.
Participate in World Fair
Trade Day by celebrating your
favourite certified fair trade
products and the companies
that make them.
May 30 is Memorial Day.
On memorial day, take some
time to thank the men and
women who died while serving
the United States on social
media.
“Fair Trade evokes a relationship between consumers and
producers based on transparency, dialogue, and respect.”
– Bryant Terry, Food Justice Activist
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
5-11: Canadian
Environment Week
5: World Environment Day
5: World Ocean’s Day
8: World Oceans Day
14: World Blood Donor Day
14: Flag Day (US)
19: Father’s Day
21: Summer Solstice
24: St. Jean-Baptiste
Day (QC, CAN)
27: Canadian
Multiculturalism Day
Coming Next Month...
July means Canada Day
and Independence Day and
celebrations! Start planning
your festivities now.
JUNE 2016
B Corp Corner
For Canadian Environment
Week or World Environment
Day, register your business
for the Commuter Challenge
to encourage your staff to
leave their cars at home.
For each day they commute,
participants get one entry in
a draw for grand prizes.
The first week of June is
Canadian Environment
Week.
Register your business for
the Commuter Challenge
to encourage your staff to
leave their cars at home. Take
pictures and track the challenge
on your social media channels.
June is Aboriginal History
Month in Canada.
Honour and celebrate
Aboriginal heritage and culture
by sharing events that are going
on in your city.
June 14 is World Blood
Donor Day.
Set up a blood donor clinic on
campus and invite clients and
staff to donate. Take pictures to
share on the blog and on social
media.
“The delicate balances of nature, essential for our survival, can
only be saved through a global effort involving all of us.”
– John McConnell
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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: Canada Day
1-7: Canada History Week
2: International Co-operative
Day
4: Independence Day (US)
7: Global Day of Forgiveness
11: World Population Day
16: Parks Day (CAN)
17: World Day for
International Justice
17-23: National Drowning
Prevention Week (CAN)
18: Nelson Mandela
International Day
Coming Next Month...
Summer is in full swing. Use
this time to create content
that will engage visitors to
come to your website.
JULY 2016
B Corp Corner
In 2009, the UN declared
July 18, International Nelson
Mandela Day in recognition
of his contributions to
the culture of peace and
freedom.
Canada Day is on July 1 and
Independence Day is on
July 4.
Feature why you are grateful
for your country and what your
staff is doing to celebrate on
your blog.
July 17 is the World Day for
International Justice.
On your blog, shed some light
on an ongoing injustice in the
world and how people can get
involved to fight for the cause.
July 17-23 is National
Drowning Prevention Week.
Share www.sortieenmer.com, an
eerie interactive website that
simulates drowning to reinforce
the importance of wearing a
life-jacket on your blog along
with other water safety tips for
students on summer break.
“For to be free is not merely to cast off one’s chains, but to live in a
way that respects and enhances the freedom of others.”
– Nelson Mandela
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31

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IMPORTANT DATES SUN MON TUES WED THURS FRI SAT
1: Civic Holiday (CAN)
9: International Day of the
World’s Indigenous People
12: International Youth Day
12: Perseid Meteor Shower
13: International
Left-handers’ Day
19: World Humanitarian Day
23: International Day for the
Remembrance of the Slave
Trade and Its Abolition
26: Women’s Equality Day
29: International Day Against
Nuclear Tests
30: International Day of the
Disappeared
Coming Next Month...
Next month has Learn @
Work Day. Look into courses
and seminars your staff
could take for professional
development.
AUGUST 2016
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B Corp Corner
Malala Yousafzai, the
youngest ever Nobel Peace
Prize recipient for her human
rights advocacy for women
and education, was born on
July 12, 1997.
Summer is almost over.
Help your clients and staff
take full advantage of fleeting
summer days by listing the best
beaches, festivals, and events to
experience in your city.
August 29 is the
International Day Against
Nuclear Tests.
Nuclear tests have devastating
consequences on human life
and on the environment. Spread
awareness about International
Day Against Nuclear Tests on
your blog.
August 19 is World
Humanitarian Day.
World Humanitarian Day
recognizes people who face
danger and adversity to help
others. Highlight a humanitarian
in your community or one that
you admire on your blog.
“One child, one teacher, one book and one pen can change the
world.” – Malala Yousafzai

16. We hope you enjoyed using 12 Months of Awesome
(Content) for socially responsible businesses.
If we can be of help to you in building a powerful website
and content platform that works for you and your business,
please let us know.
You can reach me directly at 204-477-4474 or
boardman@manoverboard.com.
And feel free to share this document with colleagues,
friends and any type of calendar lover.
All best wishes,
Andrew Boardman
Manoverboard Inc.
Thank you.