A detailed survey of the social media profiles of the top educational institutions in Australia and New Zealand. In-depth exploration of engagement, sentiment analysis and campaign intel can be found here.

1. TopEducationalInstitutions
onSocialMedia
April 1st – April 30th 2016

2. Educational Institutions: Social Media Report
This Report looks at how
Educational Institutions
(Australia and New Zealand)
performed on Social Media between
April 1st – April 30th, 2016

3. Generate Your Own Social Media Report
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4. University of New South whales had the largest fan base of 428,644 while University of Sydney showed the highest fan growth
of 4.73%.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
Growth%
Number of Fans
University of Melbourne RMIT Australian Institute of Business Deakin University
Monash University of New South whales University of Queensland University of Auckland
University of Sydney The Australian National University
Fans

5. Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Australian
Institute of
Business
The
Australian
National
University
Deakin
University
Univeristy od
Queensland
University of
Auckland
University of
Sydney
RMIT University of
New South
Wales
Monash University of
Melbourne
Egypt Ghana Countries < 2% Pakistan Indonesia Australia Other Countries Bangladesh New Zealand India

6. University of Sydney had the highest PTAT of 12.92% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
Peopletalkingabout(as%ofFans)
Average Number of Fans
University of Melbourne RMIT Australian Institute of Business Deakin University
Monash University of New South Wales Univeristy of Queensland University of Sydney
University of Auckland The Australian National University
Conversations

7. University of Melbourne published the greatest number of posts (96). Deakin University had the highest average engagement,
with a score of 519.
0 20 40 60 80 100 120
0 100 200 300 400 500 600
University of Melbourne
RMIT
Australian Institute of Business
Deakin University
Monash
University of New South Wales
Univeristy of Queensland
University of Auckland
University of Sydney
The Australian National University
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Deakin University received the most number of Likes (57,447), University of New South Wales got the most number of
Comments (2,115) and University of Melbourne had the most number of Shares (2,449).
0K 10K 20K 30K 40K 50K 60K 70K
University of Melbourne
RMIT
Australian Institute of Business
Deakin University
Monash
University of New South Wales
Univeristy od Queensland
University of Sydney
University of Auckland
The Australian National University
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
DeakinUniversity
26-APR-16, TUE 10:40PM
We’ve again made the top 50 universities
under 50 years old in the Times Higher
Education World Univ ..
ENGMT. LIKES COMMENTS SHARES
981 7,795 28 57
DeakinUniversity
18-APR-16, MON 1:24AM
“With this continued international
recognitionour students, alumni,
employersand industry partners ..
University of Melbourne
07-APR-16, THU 8:00PM
There'sincreasing concern about the
Philippines’ high vulnerability to climate-
related risks. Here' ..
ENGMT. LIKES COMMENTS SHARES
976 7,343 22 51
ENGMT. LIKES COMMENTS SHARES
975 5,516 15 81

10. Most Engaging Brand Posts
UNSW
20-APR-16, WED 12:07AM
So, this just happened. Anyone know if
'Penny'said yes?
ENGMT. LIKES COMMENTS SHARES
970 5,634 779 162
University of Sydney
08-APR-16, FRI 3:10AM
The sky's the limit! Hope your weekend is
as amazing as this Insta pic by
@crescentprince !
The Australian National
University
05-APR-16, TUE 2:48AM
The colours of Autumn at #ourANU thanks
to instagrammer@rizchanna. ❤️????
????
ENGMT. LIKES COMMENTS SHARES
968 4,613 150 211
ENGMT. LIKES COMMENTS SHARES
961 3,011 51 173

11. University of Melbourne's Facebook Page saw the highest number of Fan posts (186).
0 20 40 60 80 100 120 140 160 180 200
University of Melbourne
RMIT
Australian Institute of Business
Deakin University
Monash
University of New South Wales
Univeristy of Queensland
University of Auckland
University of Sydney
The Australian National University
Numberof Fan Posts
Fan Posts

12. University of Auckland received the highest percentage of Positive Sentiment (61.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
University of Melbourne
RMIT
Australian Institute of Business
Deakin University
Monash
University of New South Wales
Univeristy of Queensland
University of Auckland
University of Sydney
Negative Neutral Positive
Sentiment Analysis

13. Australian Institute of Business responded to the highest percentage of Fan posts (66.67%).
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
University of Melbourne RMIT Australian Institute of Business
Deakin University Monash University of New South whales
University of Queensland University of Auckland University of Sydney
Brand Responses

14. University of Melbourne published the most with 85 posts.
17%
11%
6%
10%
8%
8%
10%
15%
10%
5%
University of Melbourne
The Australian National University
University of Sydney
University of Queensland
University of Auckland
RMIT
Deakin University
Australian Institute of Business
University of New South Wales
Monash
Share Of Voice – Volume of Posts

15. Deakin University received the largest volume of Likes (57,447), among universities studied.
27%
7%
8%
8%
1%1%
28%
3%
14%
3%
University of Melbourne
The Australian National University
University of Sydney
University of Queensland
University of Auckland
RMIT
Deakin University
Australian Institute of Business
University of New South Wales
Monash
Share Of Voice – Likes

16. University of New South Wales received the largest volume of Comments (2,115).
17%
5%
10%
13%
3%
2%
20%
1%
27%
2%
University of Melbourne
The Australian National University
University of Sydney
University of Queensland
University of Auckland
RMIT
Deakin University
Australian Institute of Business
University of New South whales
Monash
Share Of Voice – Comments

17. University of Melbourne received the largest volume of Shares (2,449).
30%
11%
7%14%
2%
2%
12%
4%
15%
3%
University of Melbourne
The Australian National University
University of Sydney
Univeristy od Queensland
University of Auckland
RMIT
Deakin University
Australian Institute of Business
University of New South Wales
Monash
Share Of Voice – Shares

18. Analysis of
Deakin University
Facebook Page
Apr 01, 2016 - Apr 30, 2016

19. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
258,850 3,537 1.39% Australia
Deakin University

20. Engagement Score Total Fan Posts
519 54
Total Posts Brand Response Rate
48 7.41%
Total Likes Avg. Reply Time
57,447 18 hrs, 35 mins
Total Comments General Sentiment
1,560 Positive
Total Shares
958
BRAND POSTS FAN POSTS
Brand Overview

21. 253K
254K
255K
256K
257K
258K
259K
260K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
258,850
New Fans
3,537

22. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Deakin University had an average engagement score of 519 and a highest of 887.

23. Community Analysis
Deakin University fans are largely from Australia followed by Pakistan.
Distributionof Fans
0K 20K 40K 60K 80K 100K 120K
Australia
Pakistan
Indonesia
India
Bangladesh
Sri Lanka
Turkey
Malaysia
Vietnam

24. 0
1
1
2
2
3
3
4
4
5
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
week 11
Deakin 10
Tag 5
graduation ceremonies 5
more pictures 4

25. 50%50%
Brand Participation Brand Non Participation
29%
0%
71%
Posititve Negative Neutral
Brand Posts - Engagement
Deakin University responded to 24 conversations generated by
the 48 Posts they published.
Deakin University receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

26. Most Engaging Brand Posts
26-APR-16, TUE 10:40PM
We’ve again made the top 50 universities
under 50 years old in the Times Higher
Education World Univ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
981 7,795 28 57 Uncategorized
18-APR-16, MON 1:24AM
“With this continued international
recognitionour students, alumni, employers
and industry partners ..
25-APR-16, MON 8:00AM
"My first year living and studying away from
home was challenging, but also exciting.
Everythingin ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
976 7,343 22 51 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
927 5,500 8 4 Uncategorized
NO IMAGE NO IMAGE

27. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25
0 100 200 300 400 500 600 700
Photos
Links
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

28. Top Keywords Used Frequency
Deakin University 34
student 8
Melbourne 6
Australia 6
research 6
User Posts
0
1
2
3
4
5
6
7
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

29. Deakin University responded to 4 conversations generated by the
54 Posts fans published.
Deakin University appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
7%
93%
Brand Participation Brand Non Participation
56%
7%
37%
Posititve Negative Neutral

30. Analysis of
University of Melbourne
Facebook Page
Apr 01, 2016 - Apr 30, 2016

31. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
203,085 5,546 2.81% Australia
Mostly Young, Female and
Single
University of Melbourne

32. Engagement Score Total Fan Posts
444 158
Total Posts Brand Response Rate
85 13.29%
Total Likes Avg. Reply Time
55,571 14 hrs, 29 mins
Total Comments General Sentiment
1,365 Neutral
Total Shares
2,449
BRAND POSTS FAN POSTS
Brand Overview

33. 194K
195K
196K
197K
198K
199K
200K
201K
202K
203K
204K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
203,085
New Fans
5,546

34. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
University of Melbourne had an average engagement score of 444 and a highest of 745.

35. Community Analysis
University of Melbourne fans are mostly Young, Female and Single University of Melbourne fans are largely from Australia followed by
Pakistan.
Fan Demographics Distributionof Fans
46%
54%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K
Australia
Pakistan
Indonesia
India
Bangladesh
Malaysia
United States
Vietnam
Philippines

36. 0
1
2
3
4
5
6
7
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
Melbourne 9
University 9
UoM 5
Glyn Davis 4
Sciences 4

37. 9%
91%
Brand Participation Brand Non Participation
23%
0%
77%
Posititve Negative Neutral
Brand Posts - Engagement
University of Melbourne responded to 8 conversations generated
by the 85 Posts they published.
University of Melbourne receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

38. Most Engaging Brand Posts
07-APR-16, THU 8:00PM
There'sincreasing concern about the
Philippines’ high vulnerability to climate-
related risks. Here' ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
975 5,516 15 81 Uncategorized
19-APR-16, TUE 7:00AM
It's definitely mid-autumn on campus!
Thanks to @ellenrachel_ for this pic.
12-APR-16, TUE 4:00PM
Good autumn morning to you! The 1888
building and its surrounds really come alive
this time of year. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
937 4,412 12 38 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
912 3,788 24 32 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

39. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 100 200 300 400 500 600 700
Links
Videos
Photos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

40. Top Keywords Used Frequency
Melbourne 98
students 28
Australia 16
International 16
research 14
User Posts
0
2
4
6
8
10
12
14
16
18
20
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

41. University of Melbourne responded to 21 conversations generated
by the 158 Posts fans published.
University of Melbourne appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
13%
87%
Brand Participation Brand Non Participation
40%
8%
52%
Posititve Negative Neutral

42. Analysis of
University of Queensland
Facebook Page
Apr 01, 2016 - Apr 30, 2016

43. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
191,176 3,561 1.90% Australia
University of Queensland

44. Engagement Score Total Fan Posts
321 113
Total Posts Brand Response Rate
49 8.85%
Total Likes Avg. Reply Time
15,047 1 day, 3 hrs, 58 mins
Total Comments General Sentiment
1,013 Neutral
Total Shares
1,154
BRAND POSTS FAN POSTS
Brand Overview

45. 185K
186K
187K
188K
189K
190K
191K
192K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
191,176
New Fans
3,561

46. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
University of Queensland had an average engagement score of 321 and a highest of 931.

47. Community Analysis
University of Queensland fans are largely from Australia followed by Indonesia.
Distributionof Fans
0K 10K 20K 30K 40K 50K 60K 70K
Australia
Indonesia
Malaysia
India
Pakistan
Bangladesh
United States
Vietnam
Singapore
Sudan

48. 0
1
1
2
2
3
3
4
4
5
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
UQ 14
UQ student 6
FlashbackFriday 3
UQ alum 2
bronxnation 2

49. 10%
90%
Brand Participation Brand Non Participation
11%
6%
83%
Posititve Negative Neutral
Brand Posts - Engagement
University of Queensland responded to 5 conversations generated
by the 49 Posts they published.
University of Queensland receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

50. Most Engaging Brand Posts
11-APR-16, MON 7:03PM
An international research team has
demonstratedthat a new plant-derived drug
can block the progress ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
931 1,008 102 294 Uncategorized
06-APR-16, WED 11:50PM
The launch of QLD's first solar-powered
electric vehicle charger is happening at UQ
right now.
06-APR-16, WED 7:46PM
"I’ve only been at UQ since January. I didn’t
think I would survive but I feel very
welcome.I thoug ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
883 1,436 74 175 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
859 2,313 87 50 Uncategorized
NO IMAGE

51. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 100 200 300 400 500
Links
Photos
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

52. Top Keywords Used Frequency
Queensland 73
students 18
research 18
UQ 16
Australia 13
User Posts
0
1
2
3
4
5
6
7
8
9
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

53. Univeristy od Queensland responded to 10 conversations
generated by the 113 Posts fans published.
Univeristy od Queensland appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
9%
91%
Brand Participation Brand Non Participation
32%
8%
60%
Posititve Negative Neutral

54. Analysis of
University of Sydney
Facebook Page
Apr 01, 2016 - Apr 30, 2016

55. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
274,029 12,368 4.73% Australia
Mostly Young, Female and
Attached.
University of Sydney

56. Engagement Score Total Fan Posts
333 153
Total Posts Brand Response Rate
29 0.65%
Total Likes Avg. Reply Time
16,092 2 days, 19 hrs, 3 mins
Total Comments General Sentiment
797 Neutral
Total Shares
583
BRAND POSTS FAN POSTS
Brand Overview

57. 254K
256K
258K
260K
262K
264K
266K
268K
270K
272K
274K
276K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
274,029
New Fans
12,368

58. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
University of Sydney had an average engagement score of 333 and a highest of 968.

59. Community Analysis
University of Sydney fans are mostly Young, Female and Attached. University of Sydney fans are largely from Australia followed by
India.
Fan Demographics Distributionof Fans
45%
55%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K
Australia
India
Indonesia
Pakistan
Bangladesh
United States
Brazil
Malaysia
Myanmar

60. 0
1
1
2
2
3
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
University 9
beautiful insta pic 3
Nanoscale Science 2
Fourth-year media
student
2
Sydney Writers 2

61. 55%
0%
45% Posititve
Negative
Neutral
Brand Posts - Engagement
University of Sydney receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts

62. Most Engaging Brand Posts
08-APR-16, FRI 3:10AM
The sky's the limit! Hope your weekend is as
amazingas this Insta pic by @crescentprince
!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
968 4,613 150 211 Uncategorized
15-APR-16, FRI 2:00AM
Old meets new. This beautiful insta pic from
@camomile_bhas us looking forward to
sunshine and Sydn ..
20-APR-16, WED 7:12PM
Today we received our largest ever
donation.$35 million gifted to the
University by the Susan and I ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
859 3,217 73 78 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
780 2,049 264 1 Uncategorized
NO IMAGE NO IMAGE

63. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500
Photos
Links
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

64. Top Keywords Used Frequency
Sydney 67
students 26
study 13
research 10
University 8
User Posts
0
2
4
6
8
10
12
14
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

65. University of Sydney responded to 1 conversations generated by
the 153 Posts fans published.
University of Sydney appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
1%
99%
Brand Participation Brand Non Participation
40%
14%
46%
Posititve Negative Neutral

66. Thanks!
Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.