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CONNECT
WITH ONE OF AUSTRALIA’S
LARGEST STUDENT
COMMUNITIES
2014 MARKETING OPPORTUNITIES
EVENTS PRINT ON CAMPUS
ONLINE
& DIGITAL
REACH THE FUTURE OPINION LEADERS TODAY
Arc provides exclusive access to one of Australia’s most prestigious universities to promote your
brand. Gain unrivalled access to a market of over 50,000 captive students, 80% of whom are in the
17-29 year age bracket and spend an average of four days per week on campus.
UNSW is one of the top 50 universities in the world in the 2011 QS rankings with top starting salaries
and employment rates for university graduates. The University attracts the highest number of the
state’s top 500 high school students.
Our opportunities are tailored to your organisation to best meet your business needs, offering a high degree of customisation, flexibility and adaptation.
Arc @ UNSW
CONNECTS YOU TO YOUTH MARKET
A student’s life is your business
Generation Y spends $48 billion a year on
hedonistic pursuits and their spending habits
revolve around six lifestyle pillars: entertainment,
sport, fashion, travel, music and technology.
Prominent exposure
By partnering with Arc @ UNSW you
ensure prominent brand exposure
on the UNSW campus.
Maximising your influence
On campus you can maximise your chances
of influencing student buying behaviour
and gain long-term customer loyalty.
“O-WEEK WAS GREAT!
WE FELT THE DAY WENT
REALLY WELL AND HAD
A GREAT RESPONSE FROM
THE STUDENTS.”
SKYDIVE THE BEACH
UNSW graduates are the highest earning graduates in their 1st year of graduating*
www.unsw.edu.au/sites/default/files/documents/UNSW4009_Miniguide_2012_AW2_V2.pdf
Note: In 2014 on-campus accommodation at UNSW will have doubled, 		
resulting in over 5,000 residents living on campus.
UNSW
STUDENT DEMOGRAPHICS
54%	MALE
46% 	 FEMALE
UNSW STUDENT AGE GROUPS
WHERE UNSW STUDENTS LIVE
TOP 10 COUNTRIES
OF ORIGIN
69%	UNDERGRAD
31% 	 POSTGRAD
25%	COMMENCING
75% 	 CONTINUING
71%	LOCAL
29%	INTERNATIONAL
1. China
2. Hong Kong
3. Malaysia
4. Indonesia
5. Singapore
6. Republic Of Korea
7. USA
8. India
9. Vietnam
10. Thailand
50,516
STUDENT ENROLLMENTS
37,975
DOMESTIC STUDENTS
14,607
INTERNATIONAL STUDENTS
FAST FACTS
STUDENTS BY FACULTY
6,082
ARTS & SOCIAL
SCIENCE
3,097
COLLEGE OF FINE
ARTS
3,428
MEDICINE
3,022
BUILT ENVIRONMENT
3,208
UNSW CANBERRA
2,700
LAW
12,717
AUSTRALIAN SCHOOL
OF BUSINESS
9,676
ENGINEERING
6,560
SCIENCE
21-25 years (36,710)
26-30 years (10,360)
31-35 years (6,344)
36-40 years (3,744)
21 years (40,772)
40 years (5051)
Sydney City  East (24%)
Sydney North (12%)
Sydney Inner West (11%)
On-Campus (3%)
Sydney South (16%)
Sydney West (14%)
Sydney South West (8%)
Other/Not in Sydney (12%)
UNDERGRADUATE - MEDIAN STARTING SALARY
$55,000
EMPLOYMENT
More than 8 of every 10 job seekers
(84%) are in full-time jobs within three
months of completing their degree.
POSTGRADUATE - MEDIAN STARTING SALARY
$100,000
EMPLOYMENT
More than 9 of every 10 job seekers
(92%) are in full-time jobs within three
months of completing their degree.
JOB-READY GRADUATES
PRINT
ON CAMPUS
EVENTS
ONLINE  DIGITAL
EVENTS CALENDAR AND ADVERTISING PLATFORMS
SEMESTER 1
O-Week (24-28 Feb)
Start of Session ‘Back to School’ Party (6 Mar)
Festival of Sport (18-20 Mar)
Toga Party (27 Mar)
Mid-Session ‘Jungle’ Party (17 Apr)
Student Cookbook Launch (4 Jun)
End of Session ‘I love 90s’ Party (5 Jun)
Flea Markets (25 Mar, 29 Apr, 27 May)
SEMESTER 2
Welcome Back Day (29 Jul)
Start of Session Party: TBC (31 Jul)
Foundation Day (7 Aug)
Artsweek (25-29 Aug)
Travel Expo (TBC)
UNSWeetened Literary Journal Launch (28 Aug)
Tech Expo (TBC)
International Night Markets (17-19 Sep)
Mid-Session Party: TBC (25 Sep)
Kudos Award (14 Oct)
End of Session ‘Day of the Dead’ Party (30 Oct)
End of Exams Party (20 Nov)
Flea Markets (29 Jul, 26 Aug, 23 Sept, 21 Oct)
PRINT
Blitz Magazine
2015 Student Diary
2015 Vouchers
2015 Wall Planner
UNSWeetened Literary Journal
Student Cookbook
ONLINE  DIGITAL
Membership e-News
Exclusive Email Marketing
UniPal Campaign
iDiary Application
Website Advertising (Arc, Arc Sport,
Roundhouse, and Blitz websites)
ON CAMPUS PROMOTIONS
Posters
Sampling
Arc Promo Teams
Experiential Marketing /Activations
SOCIAL MEDIA
Facebook
EventsSponsorship
Advertising
1. Lifelounge, UMR 09/10 2. Eye Study, Toluna, May 2010 3. Nielsen Media Panorama, Survey 5 (July –June 2010)
*Where possible, subject to Terms and Conditions
75%
Readership:
Sharing Blitz among
friends boosts
readership to 12,000
students
Demographic:
75% of Blitz readers
are aged 18-24
Distribution:
3,000 printed copies on
Blitz stands located in
key traffic areas around
campus.
Touchpoints:
Available through print,
online  iPhone apps.
feature articles*
giveaways /
competitions
reviews
WHY CHOOSE BLITZ?
Blitz is UNSW’s ultimate student magazine, distributed free every fortnight on Monday during semester.
Promoting in Blitz provides exposure to students who:
• Spend around $42 billion a year 1
• Average 17hrs 28mins on campus weekly 2
• 3.5% of students work, half of them work full time 3
• Have an average household income of $85K 3
• Spend an average of 57 minutes commuting daily 3
BLITZ MAGAZINE
•	 Exciting articles
•	 Celebrity interviews
•	 Student offers  discounts
•	 What’s on listings
•	 Bands, performances, exhibitions and reviews
•	 Competitions  giveaways
•	 	and much, much more!
•	 Reviews (product, film, music events, exhibition, books)
•	 Giveaways (also promoted on Blitz Facebook)
•	 Feature articles*
•	 Tailored proposals available upon request
[*Advertorials will be clearly marked as such]
•	 3 x back covers
•	 3 x inside front covers
•	 Ad Banner
•	 Header Banner
•	 3 x full pages
•	 5 x half pages
•	 11 x inserts
•	 Classifieds  listings
BLITZ IS PACKED WITH
CROSS PROMOTIONS INCLUDE
PRIME ADVERTISING SPACE
PER SEMESTER
BLITZ ONLINE
blitz.arc.unsw.edu.au
PRINT ADVERTISING SPACE
PER ISSUE (PER FORTNIGHT)
Front Cover Diary
Premium Position
Wall Planner
Tab diary
Premium Position
Footnotes
Arc iDIARY APP
DOWNLOAD  CONNECT TO CAMPUS
with Arc iDIARY
STUDENT DIARY iDIARY
VOUCHERS
20,000 diaries are published each year at UNSW and distributed to new and
continuing tertiary students during Orientation Week, 23-27 Feb 2015.
The Student Diary is based on the academic year and provides a calendar that is
broken down by semester, a timetable for lectures, a yearly planner, a comprehensive
overview of Arc @ UNSW services and special discount offers at on-campus outlets.
Students use their diaries on a daily basis, providing advertisers with year-long
exposure to the 18-25 year old demographic. Advertising opportunities include
premium tabs, outside back cover and inside front cover positions.
Keeps UNSW students organised on a daily basis and it’s free.
Users can select from a range of different calendars provided
by groups on campus (eg: Arc affiliated clubs, faculties,
UNSW gym, etc), update their own calendar with personal
information, search for student discounts on and off campus
using the GPS function and then share this information on
Facebook and Twitter. This new digital platform provides the
perfect opportunity to reconnect with the youth demographic
on a daily basis.
Advertising Opportunities
• Ad Banner
• Newsfeed blast
• Discount listings
The vouchers give the opportunity to
promote your services through advertising
discounts for Arc members.
Advertising Opportunities
• 1 x Ad Banner
• Voucher
REACHING STUDENTS 365 DAYS A YEAR
20,000
DIARIES ARE
PUBLISHED
EACH YEAR
AT UNSW
#Currently 7435 subscribers
(December, 2013)
STUDENT COOKBOOK
•	 Sponsorship of Student Cookbook
•	 Product placement throughout Student Cookbook
•	 Advertising in Student Cookbook
•	 Branding presence at Cookbook Launch (event)
•	 Sampling products at Cookbook Launch (event)
SPONSORSHIP OPPORTUNITIES
A BOOK OF RECIPES BY UNSW STUDENTS
The Student Cookbook is a publication prepared by UNSW’s culturally diverse student body for students with a
passion for cooking and food and those interested in cooking tips. The publication offers a collection of simple,
affordable and delicious recipes in three categories: entrée, main and dessert.
Each year the Cookbook showcases a guest chef and their recipe with a personal anecdote. Previous guest
chefs have included MasterChef’s Matt Kemp (owner of Balzac) and contestant Julie Goodwin who also sit on
the judging panel.
The Student Cookbook is launched in May with food tastings of the winning recipes and cook-offs, cooking tips
and recipes from guest chefs.
ONLINE  DIGITAL
www.arc.unsw.edu.au is the preferred channel for students to access information
and instantaneously receive important weekly updates on what’s happening on
campus.
Arc @ UNSW WEBSITE
Hero Banner
Advertising Opportunities
• 670 x 350 pixels
• JPEG (RGB)
Advertising Opportunities
• 220 x 70 pixels
• JPEG (RGB)
Advertising Opportunities
• 80 x 25 pixels
• JPEG (RGB)
Static Banner
Sponsored Link
EMAIL MARKETING
MEMBERS E-NEWS
Membership e-News is a fortnightly e-Newsletter sent out to the
membership database updating students on university news and
events as well as student opportunities and volunteer programs.
Reach:
Create personalised messages and banners
which can be linked through to a nominated
page.
Students search for discounts on and off
campus using the GPS function and then
share this infomation on Facebook and
Twitter.
The Arc Publication’s iPhone app is targeted
at existing and new readers and provides a
convenient platform for students to easily
access Arc publications.
events to students directly through three
digital channels in one UniPAL campaign:
email, social media and website.
iPUBLICATION APP
iDIARY APP
Advertising
Opportunities
•	 Header 	
Banner
•	 Web
Banner
Advertising
Opportunities
•	 Ad Banner
•	 News Feed 	
Blasts
Advertising Opportunities
•	 Ad Banner, Newsfeed,
Discount listings
•	 7435 subscribers
(December, 2013)
Advertising
Opportunities	
Promote exclusive
offers and
communicate
Advertising Opportunities
•	 Skinny Banners
•	 e-Banners
UNiPAL CAMPAIGN
00105_Dell_Ultrabook_Un_NSW_210_297_final_pnt.indd 1 25/01/13 11:48 AM
00105_Dell_Ultrabook_Un_NSW_210_297_final_pnt.indd 1 25/01/13 11:48 AM
ONLINE  DIGITAL
Ad Banner
Advertising Opportunities
• 240 x 340 pixels
• JPEG (RGB)
Ad Banner
Advertising Opportunities
• 940 x 138 pixels
• JPEG (RGB)
Advertising Opportunities
• 150 x 93 pixels
• JPEG (RGB)
Sponsored Tiles
The Arc Sport website is the primary touch point for those interested and involved in sport at
UNSW, providing important information, updates and registration for the entire sport offering.
This includes social sport competitions, wellbeing programs and over 35 sporting clubs with a
combined membership of more than 4,000 students, staff and alumni.
Advertising via the Arc Sport website provides unique exposure to a diverse range of students,
from beginners to elite UNSW athletes, with a specific interest in sport, health and fitness.
The Roundhouse website attracts students and members of the general public
seeking news and information on major events at this iconic Sydney venue,
ranging from dance parties and live comedy, to conferences and theatre
performance.
Advertising on the Roundhouse website exposes your brand to a student
demographic which is highly active in the social and entertainment scene at UNSW.
Arc SPORT WEBSITE sport.arc.unsw.edu.au ROUNDHOUSE WEBSITE unswroundhouse.com
Kensington
Colleges
ROAMING PROMOTIONS
Engage directly with students
through flyers, brochures, vouchers,
entry forms and product samples
handed out by promotional
staff roaming on campus.
Connect effectively with the tertiary
student market by advertising
your brand with full-colour A3/A2
posters on campus in high-traffic
locations. Posters are displayed
in locked cabinets, ensuring no
cover-ups and maximum security.
* See above for poster locations
Promote your brand on drink
coasters at our on-campus bars and
venues while students are enjoying
a relaxed drink with friends.
Promotional Opportunities
• UniBar, Roundhouse
(major events)
POSTERSCOASTERS
ON-CAMPUS PROMOTIONSON-CAMPUS PROMOTIONS
Promote your brand here on campus
through distribution of product samples,
flyers, promotional competitions or
events. Book an activation day, our
Arc promo team, promo pop-up
kits or poster spaces on campus.
Connect your brand with thousands
of students at one of our events:
•	 O-Week
•	 Festival of Sport
•	 Session Parties
•	 Welcome Back Day
•	 Foundation Day
•	 Artsweek
•	 Student Cookbook Launch
•	 Arc Flea Markets
•	 International Night Markets
•	 Tech Expo
AnzacParade
Main Walkway
Quad LawnRoundhouse
EXPERIENTIAL MARKETING
SAMPLING (POP-UP KITS)
SEMINARS
Up to 100 reach per seminar.
Engage your target market
by informing students of
your company’s purpose and
capture a market segment
for years to come. Advance
booking is essential to maximise
attendance.
Arc @ UNSW STUDENT PROMO TEAM
Arc’s promotional sampling
team is made up of UNSW
students with extensive
knowledge of the campus
and training on consumer
engagement.
Experiential activation at
UNSW is a highly effective
way to connect with the youth
demographics. Create and
amplify a memorable brand
experience  take advantage of
the foot traffic on campus.
Sample products  distribute
flyers to generate hype and
brand awareness on campus.
Book a sampling day or our
Pop-up Promo Kit.
“Arc PROMO TEAM WERE GREAT!
WILL USE THE PROMO SERVICES AGAIN!”
E-VOLVE TECHNOLOGY
Promotional Opportunities:
•	 Distribution of flyers
•	 Product sampling
•	 Product demonstrations
Activation spaces:
•	 UNSW Campus, Kensington -
over 50,000 students on campus
•	 CoFA Campus, Paddington -
over 2700 student
Sample on campus for:
•	 Product launches
•	 Market research
•	 Customer database building
•	 Raising social media profiles
Promotional Opportunities:
•	 Seminar opportunities available
throughout the year
•	 Product launch
•	 Market research
•	 Customer database building
•	 Room, production and audio hire
UNSW 2014 FESTIVAL OF SPORT
J12
H6
H8
L6
VILLAGE
GREEN
SPORTS
COURTS
UNSW Main Walkway
SOUTHERN DR
PHYSICS LAWN
SCIENCERD
M7
N13
K15
K14
Festival of Sport
Field Games
Inflatables
Giant Games
Rock
Climbing
Wall
Festival of Sport is a three-day long celebration of sport at UNSW starting on
18 March 2014 and culminating with finals, an award ceremony and a massive
after-party on 20 March.
Come join us...
Why? Arc @ UNSW now oversees the UNSW sport offering, managing sport and
recreation fields and activity, sporting clubs and UNSW’s participation in Australian
University Games. The Festival of Sport is a dynamic and engaging event – the perfect
opportunity to boost your profile, showcase your products and have some fun!
How? Three full days of activities involving the entire campus population. This includes
three-day sports tournaments across four sports, student club stalls plus day and evening
social activities on both UNSW’s Main Walkway and our on-campus oval Village Green.
•	 Tailored activation space
•	 3m x 3m corporate marquee
•	 2.4m x 2.4m corporate marquee
•	 Info desks
•	 Print advertising: Student
publication Blitz and posters
•	 Digital advertising: Website,
email and social media
The VIP zone is a chill-out area where
registered players can relax before and after
games and watch fellow players compete.
VIPs receive exclusive access to:
• VIP bag with free samples
• Free massage
• Free BBQ
• Live stream of Festival of Sport
Branded activity: choice of inflatable,
virtual, rock climb or giant games
Branded drink station and product
sampling opportunity.
ACTIVATION + ADVERTISING VIP ZONE ACTIVITY SPONSOR DRINK STATION SPONSOR
UNSW FLEA MARKETS
Students live for bargains and the Arc Flea Markets are here
to sate their shopaholic tendencies. The markets are held
regularly throughout semester on the Kensington campus
and offer a variety of stallholders and goods with everything
from jewelry and clothing to gozleme and bric-a-brac.
•	 Activation space
•	 Sampling
•	 Demonstrations
•	 Food Stands
•	 3 x 3m Marquee
•	 Pop-up Kits
•	 Tables
•	 Arc Promotional Staff for Roaming
BOOKING OPPORTUNITIES
WITH THE STUDENT BODY RETURNING FROM WINTER
RECESS FEELING REFRESHED AND READY,
Welcome Back Day is the perfect opportunity to revitalise your brand. There are DJs to entertain
the rambunctious types, giant games to keep the intellects amused and market and food stalls to fill
every pocket and every stomach. Getting in on the action gives your brand a great opportunity to
engage and interact with the 5,000 plus students who attend the event.
Welcome Back Day will be held along UNSW’s Main Walkway off Anzac Parade, a major hub of public
transport, and is guaranteed to generate crowds as students use it to move between class, retail and
social outlets. If you want to connect with a huge demographic, don’t miss this event.
Limited to one sponsor
•	 Exclusivity
•	 Prime location
•	 Logo recognition across all marketing
material (Blitz magazine, web banner
posters, postcards, Facebook)
•	 Distribution of promotional material
•	 Roaming sampling (3 x promo staff)
•	 Ad placement in print, online and digital
•	 1 x Facebook post
Limited to two major daytime sponsors
•	 Prime location
•	 Logo recognition across all marketing
material (Blitz magazine, web banner
posters, postcards, Facebook)
•	 Distribution of promotional material
•	 Roaming sampling (3 x promo staff)
•	 Ad placement in print, online and digital
•	 1 x Facebook post
Limited to two major daytime sponsors
•	 Logo recognition across all marketing
material (Blitz magazine, web banner
posters, postcards, Facebook)
•	 Distribution of promotional material
•	 Ad placement in print, online and digital
•	 Standard stall 2.4m x 2.4m
•	 Standard stall 3m x 3m
•	 Promo staff to roam at event
•	 Sampling and flyer distribution
•	 Option to book Arc @ UNSW
promotional team (additional costs)
PREMIER SPONSOR MAJOR SPONSOR MINOR SPONSOR STANDARD STALL
ROAMING SAMPLING
WELCOME BACK DAY
Note: Arc @ UNSW is able to create a tailored sponsorship package to meet your specific marketing requirements along with the opportunity to sell. Quotes provided on request.
IMAGINE A BIRTHDAY PARTY ORGANISED BY SCORES OF
PEOPLE, HOSTED BY AN ENTIRE CAMPUS
And attended by thousands of friends and family . . . Welcome to Foundation Day.
Since the 60’s there have been some outrageous celebrations (and maybe just a few pranks) that
spanned Sydney-wide and this year is going to be even more monumental.
On 7 August 2014 UNSW celebrates the big six-five with live music, good grub, jumping castles and a
heap of creative student performances.
FOUNDATION DAY
Limited to two major daytime sponsors
•	 Exclusive category sponsor
•	 Prime location
•	 Logo recognition across all marketing
material (Blitz magazine, web banner
posters, postcards, Facebook)
•	 Distribution of promotional material
•	 Roaming sampling (3 x promo staff)
•	 Ad placement in print, online and digital
•	 1 x Facebook post
Limited to two per category
•	 Exclusive category sponsor
•	 Exclusive activation area
•	 Logo recognition across all marketing
material (Blitz magazine, web banner
posters, postcards, Facebook)
•	 Branding around venue
•	 Standard stall 2.4 x 2.4m
•	 Standard stall 3 x 3m
•	 Promo staff to roam at event
•	 Sampling and flyer distribution
MAJOR (DAY) SPONSOR NIGHT SPONSOR MINOR (DAY) SPONSOR ROAMING SAMPLING
ARTSWEEK
Sponsorship Opportunities
•	 LensLife (photography competition)
•	 UNSWeetened Literary Journal
•	 Sounds Project (music compilation of UNSW students)
•	 Film Festival
Reach a niche market interested in arts, culture and cultural
diversity.
Concentrated reach to students studying design, fine arts,
arts and social science and interior architecture at UNSW.
Opportunity to position your brand within the student market
as an organisation that fosters the growth and development
of our future generations in the creative industry.
BENEFITS OF ADVERTISING
A CELEBRATION OF CREATIVITY ON CAMPUS
Artsweek celebrates creativity on campus with a week-long program of workshops, performances
and exhibitions.
The event encourages participation from students and staff in the arts and design fields as well as
those from non-art-related backgrounds who have an interest in art and culture. Artsweek provides
a professional platform for young aspiring artists with previous years’ programs featuring mini film
festivals, dance performances, live music, acoustic nights and drawing and sketch workshops.
Other key previous events showcased exhibitions at Kudos Gallery in Paddington and the annual
UNSW Comedy Gala.
UNSWeetened
2013
UNSWeetened
L I T E R A R Y J O U R N A L
2 0 1 3
Held once a year, this unique event brings together students’ combined love of international food,
culture and travel. We invite our international student clubs to cook up a storm for an evening of
food and culture sharing that celebrates cultural diversity in the UNSW community.
This special event is held in and around our premier venue, the Roundhouse, granting you direct
exposure to a high volume of pedestrian traffic and unrivalled access to the largest student
community in Australia.
As an exhibitor, it is the perfect opportunity to connect one-on-one with students and discuss
your product in detail and as a festive event that typically attract 2,000+ attendees aged 18-35
including student societies and cultural clubs, it is not one to be missed!
Our Travel and International Night Markets sponsorship packages are tailored to extend your reach
to the entire UNSW community.
TRAVEL AND INTERNATIONAL
NIGHT MARKETS 2014
•	 1 x Roaming day permit (allows
two promo staff to hand out
flyers on the Main Walkway)
•	 1 x International Night Markets
showbag insert
•	 1 x Business listing in student
publication Blitz
•	 1 x UniPAL campaign (eDM,
Website, Facebook)
•	 1 x Brochure space
•	 2.4m x 2.4m corporate marquee
•	 Logo recognition on all event
promotion collateral: posters,
flyers, Website and showbag
•	 1 x International Night
Markets showbag insert
•	 1 x Business listing in student
publication Blitz
•	 1 x UniPAL campaign
(eDM, Website, Facebook)
•	 1 x Brochure space
•	 Insert: International Night
Markets showbag
•	 Brochure stand
•	 Arc @ UNSW student promo team
•	 Pop-up kit
•	 3m x 3m marquee
•	 Trestle tables, chairs and pin boards
DAY SPONSOR NIGHT SPONSOR SPECIAL EXTRAS HIRE
OTHER OPPORTUNITIES INCLUDE
UNSW O-WEEK 2015
The University of New South Wales boasts its largest annual event in O-Week (Orientation
Week) reaching a captive audience of 25,000 new and returning students. O-Week is a
five-day event, spanning the iconic University Mall. It attracts new and returning students
with a showcase of university activities that sets the scene for an exciting year ahead.
Throughout this time the campus springs to life with interactive events, stalls
and inductions.
An O-Week sponsorship offers your organisation unique opportunities to market your
product or service to 20,000 students aged 18-24 every day.
These tours familiarise students with the
campus and its facilities, and conclude
with a free BBQ where new students enjoy
themselves and socialise.
These events encourage students to
experience campus life, meet new friends
and help ease the transition from school to
university. Previous events have included
jelly wrestling, debates, jumping castles,
Xbox gaming and campus idol competitions.
Stalls offer your business an opportunity
to interact directly with students during
O-Week. With up to 20,000 students
present over the week, O-Week is your
chance to go direct and gain maximum
broad market appeal.
Includes movie screening, comedy night,
live music and a dance party. Previous years
have also featured concurrent events in the
Roundhouse precinct such as night markets
and circus performances.
PRESENTING SPONSOR SOCIAL EVENTS DAILY STALLS EVENING ENTERTAINMENT
•	 Premier Sponsor (limited 2 sponsors)
•	 Major Sponsor
•	 Evening Entertainment Sponsor
	 (limited to 3 sponsors)
•	 Inserts in Welcome Bags
FAX OR EMAIL THIS FORM TO:
Nancy Chung
Sponsorship  Advertising Manager
T: 02 9385 7666	 F: 02 9385 7701
E: n.chung@arc.unsw.edu.au
Rachael Rodwell
Sponsorship  Advertising Executive
T: 02 9385 9825	 F: 02 9385 7701
E: r.rodwell@arc.unsw.edu.au
Arc @ UNSW Limited
ABN: 71 121 239 674
COURIER ADDRESS
Arc @ UNSW Limited
Gate 2, High St,
Blockhouse
Kensington NSW 2033
POSTAL ADDRESS
Arc @ UNSW Limited
PO Box 173
Kingsford NW 2032
Terms
1. Arc @ UNSW Limited will be known as “the Company” in these Standard Terms  Conditions.
2. Monies in this Agreement refers to the entire amount due on the Tax Invoice and where applicable all outstanding fees and charges as a result of
non-payment.
3. All prices exclude 10% GST. A GST charge of 10% will be added to the Tax Invoice payment.
4. All invoices must be paid into the nominated bank account strictly within 14 days from the date of invoice as indicated on the due date of the
invoice.
6. All prices do not include agency commission fee.
8. If you would like to process payments via credit card, Arc accepts Mastercard, Visa  AMEX. AMEX will incur a fee of 2.75%+GST which will be
added to the invoice total.
Conditions
1. The Customer acknowledges that, should any amount not be paid on the due date, or any payment by cheque be unpaid, the entire balance then
outstanding shall become immediately due and payable without any notice of whatsoever nature. The Customer agrees that interest will be charged
on all overdue payments at the current Commonwealth Bank corporate overdraft reference rate of approximately 10% p.a. per day overdue.
2. In the event of the Company instructing its mercantile agent or solicitors to collect an overdue amount all fees and collection charges and tracing
agents fees as between mercantile agent or solicitor and client shall be borne by the Customer and all payments made shall firstly be allocated
towards such fees and charges thereafter to interest and finally to capital.
3. No relaxation or indulgence granted by the Company to the Customer shall be deemed as a waiver of any rights of the Company in terms of this
Agreement and such relaxation or indulgence shall not be deemed a variation of any terms and conditions of this Agreement.
4. The Customer hereby consents to the jurisdiction of the Laws of New South Wales for all actions, which may be instituted against it for the
recovery of any amounts owing to the Company.
5. The signatory/ies hereby jointly and severally bound as surety and co-principal debtor/s in the Customer unto and in favour of the Company, its
order or assigns, for payment of any amount which is now due or owing by the Customer to the Company.
7. All payments must be finalised prior to event date or advertising publication date. Arc reserves the right to cancel bookings if outstanding
payments are not settled.
8. Days overdue will be counted from the day after the due date on the Tax Invoice, until the day monies are deposited in the Company’s nominated
bank account inclusive.
9. A $50 bond will be taken with the booking investment for all clients booking activity spaces for event bookings. The bond will be
refunded to clients following the event on the condition that all waste and rubbish has been responsibly disposed of and cleaned from the
activity space allocated to the client, and the condition of the activity space and any facilities used such as booths, tables or marquees are
returned in the same condition as they were provided at the commencement of the event.
Cancellations  Refusals
1. Cancellations received after 21 days prior to the event will incur a fee of 100% of the sponsorship package.
2. Cancellations must be made in writing to n.chung@arc.unsw.edu.au otherwise the full amount will be charged.
3. UNSW events will proceed during wet weather in the specified location and refunds are not available due to wet weather.
4. Arc @ UNSW has the right to refuse any booking based on its Sponsorship Policy.
Tailored Package Options below
Requirements
Specifications
Option Selected ¨
¨Artwork designed by Arc ($80/hour)
¨Use Arc Promotional Team ($350 which includes 2 staff for 4 hours  management fees)
¨Parking Ticket ¨Quantity - Each sponsor allocated one parking ticket $25 per additional tickets.
¨Storage ¨Water ¨Power ¨Wi-Fi ¨Tables ¨Chairs
BOOKING FORM
Company details
I/We certify that I/we understand and acknowledge the Terms and Conditions with the Company.
Company: ABN:
Address:
Contact Person: Position:
Telephone: Fax:
Email:
Signature: Authorised by:
Date:
Payment details 	 Total amount: $	 (ex GST)
EFT Payments
Ref (Your Company Name or Invoice):
Account Name: Arc@UNSW Limited
Account: 10483216
Credit Card Details
Credit Card Number: 		 Expiry Date:
Credit Card Holder: 		 Credit Card Type:
		 		 CCV Number (3 digits @ back)
Credit Card Signature
BSB: 062 303
¨$50 bond (See condition 9 below)
Company Name
Contact Name
Position
Email
Contact Number				Fax Number
Events						On-Campus
2014 Festival of Sport 			 Experiential Marketing
UNSW Flea Markets				 Sampling
Welcome Back Day				 Posters
Foundation Day				 Coasters at On-Campus Bar  Venues
Artsweek					 UNSW Promotional Team
Tech Expo					 Seminars			 	
					 		
Travel and International Night Markets
UNSW O-Week 2015
Session Parties
Kudos Awards						
Print						Online  Digital
Blitz (student magazine) 			 Website
2015 Student Diary				 Members e-News
2015 Vouchers				 Email Marketing
2015 Wall Planner				 	 UniPal
2014 Student Cookbook 			 	 Mobile Marketing
UNSWeetened Literary Journal
FAX OR EMAIL THIS FORM TO:
Nancy Chung
Sponsorship  Advertising Manager
T: 02 9385 7666	 F: 02 9385 7701
E: n.chung@arc.unsw.edu.au
Rachael Rodwell
Sponsorship  Advertising Executive
T: 02 9385 9825	 F: 02 9385 7701
E: r.rodwell@arc.unsw.edu.au
Arc @ UNSW Limited
ABN: 71 121 239 674
COURIER ADDRESS
Arc @ UNSW Limited
Gate 2, High St,
Blockhouse
Kensington NSW 2033
POSTAL ADDRESS
Arc @ UNSW Limited
PO Box 173
Kingsford NW 2032
For more information on all marketing, sign up to our mailing list
	
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2014-sa-media-kit

  • 1. CONNECT WITH ONE OF AUSTRALIA’S LARGEST STUDENT COMMUNITIES 2014 MARKETING OPPORTUNITIES EVENTS PRINT ON CAMPUS ONLINE & DIGITAL
  • 2. REACH THE FUTURE OPINION LEADERS TODAY Arc provides exclusive access to one of Australia’s most prestigious universities to promote your brand. Gain unrivalled access to a market of over 50,000 captive students, 80% of whom are in the 17-29 year age bracket and spend an average of four days per week on campus. UNSW is one of the top 50 universities in the world in the 2011 QS rankings with top starting salaries and employment rates for university graduates. The University attracts the highest number of the state’s top 500 high school students. Our opportunities are tailored to your organisation to best meet your business needs, offering a high degree of customisation, flexibility and adaptation. Arc @ UNSW CONNECTS YOU TO YOUTH MARKET A student’s life is your business Generation Y spends $48 billion a year on hedonistic pursuits and their spending habits revolve around six lifestyle pillars: entertainment, sport, fashion, travel, music and technology. Prominent exposure By partnering with Arc @ UNSW you ensure prominent brand exposure on the UNSW campus. Maximising your influence On campus you can maximise your chances of influencing student buying behaviour and gain long-term customer loyalty. “O-WEEK WAS GREAT! WE FELT THE DAY WENT REALLY WELL AND HAD A GREAT RESPONSE FROM THE STUDENTS.” SKYDIVE THE BEACH
  • 3. UNSW graduates are the highest earning graduates in their 1st year of graduating* www.unsw.edu.au/sites/default/files/documents/UNSW4009_Miniguide_2012_AW2_V2.pdf Note: In 2014 on-campus accommodation at UNSW will have doubled, resulting in over 5,000 residents living on campus. UNSW STUDENT DEMOGRAPHICS 54% MALE 46% FEMALE UNSW STUDENT AGE GROUPS WHERE UNSW STUDENTS LIVE TOP 10 COUNTRIES OF ORIGIN 69% UNDERGRAD 31% POSTGRAD 25% COMMENCING 75% CONTINUING 71% LOCAL 29% INTERNATIONAL 1. China 2. Hong Kong 3. Malaysia 4. Indonesia 5. Singapore 6. Republic Of Korea 7. USA 8. India 9. Vietnam 10. Thailand 50,516 STUDENT ENROLLMENTS 37,975 DOMESTIC STUDENTS 14,607 INTERNATIONAL STUDENTS FAST FACTS STUDENTS BY FACULTY 6,082 ARTS & SOCIAL SCIENCE 3,097 COLLEGE OF FINE ARTS 3,428 MEDICINE 3,022 BUILT ENVIRONMENT 3,208 UNSW CANBERRA 2,700 LAW 12,717 AUSTRALIAN SCHOOL OF BUSINESS 9,676 ENGINEERING 6,560 SCIENCE 21-25 years (36,710) 26-30 years (10,360) 31-35 years (6,344) 36-40 years (3,744) 21 years (40,772) 40 years (5051) Sydney City East (24%) Sydney North (12%) Sydney Inner West (11%) On-Campus (3%) Sydney South (16%) Sydney West (14%) Sydney South West (8%) Other/Not in Sydney (12%) UNDERGRADUATE - MEDIAN STARTING SALARY $55,000 EMPLOYMENT More than 8 of every 10 job seekers (84%) are in full-time jobs within three months of completing their degree. POSTGRADUATE - MEDIAN STARTING SALARY $100,000 EMPLOYMENT More than 9 of every 10 job seekers (92%) are in full-time jobs within three months of completing their degree. JOB-READY GRADUATES
  • 4. PRINT ON CAMPUS EVENTS ONLINE DIGITAL EVENTS CALENDAR AND ADVERTISING PLATFORMS SEMESTER 1 O-Week (24-28 Feb) Start of Session ‘Back to School’ Party (6 Mar) Festival of Sport (18-20 Mar) Toga Party (27 Mar) Mid-Session ‘Jungle’ Party (17 Apr) Student Cookbook Launch (4 Jun) End of Session ‘I love 90s’ Party (5 Jun) Flea Markets (25 Mar, 29 Apr, 27 May) SEMESTER 2 Welcome Back Day (29 Jul) Start of Session Party: TBC (31 Jul) Foundation Day (7 Aug) Artsweek (25-29 Aug) Travel Expo (TBC) UNSWeetened Literary Journal Launch (28 Aug) Tech Expo (TBC) International Night Markets (17-19 Sep) Mid-Session Party: TBC (25 Sep) Kudos Award (14 Oct) End of Session ‘Day of the Dead’ Party (30 Oct) End of Exams Party (20 Nov) Flea Markets (29 Jul, 26 Aug, 23 Sept, 21 Oct) PRINT Blitz Magazine 2015 Student Diary 2015 Vouchers 2015 Wall Planner UNSWeetened Literary Journal Student Cookbook ONLINE DIGITAL Membership e-News Exclusive Email Marketing UniPal Campaign iDiary Application Website Advertising (Arc, Arc Sport, Roundhouse, and Blitz websites) ON CAMPUS PROMOTIONS Posters Sampling Arc Promo Teams Experiential Marketing /Activations SOCIAL MEDIA Facebook EventsSponsorship Advertising
  • 5. 1. Lifelounge, UMR 09/10 2. Eye Study, Toluna, May 2010 3. Nielsen Media Panorama, Survey 5 (July –June 2010) *Where possible, subject to Terms and Conditions 75% Readership: Sharing Blitz among friends boosts readership to 12,000 students Demographic: 75% of Blitz readers are aged 18-24 Distribution: 3,000 printed copies on Blitz stands located in key traffic areas around campus. Touchpoints: Available through print, online iPhone apps. feature articles* giveaways / competitions reviews WHY CHOOSE BLITZ? Blitz is UNSW’s ultimate student magazine, distributed free every fortnight on Monday during semester. Promoting in Blitz provides exposure to students who: • Spend around $42 billion a year 1 • Average 17hrs 28mins on campus weekly 2 • 3.5% of students work, half of them work full time 3 • Have an average household income of $85K 3 • Spend an average of 57 minutes commuting daily 3 BLITZ MAGAZINE • Exciting articles • Celebrity interviews • Student offers discounts • What’s on listings • Bands, performances, exhibitions and reviews • Competitions giveaways • and much, much more! • Reviews (product, film, music events, exhibition, books) • Giveaways (also promoted on Blitz Facebook) • Feature articles* • Tailored proposals available upon request [*Advertorials will be clearly marked as such] • 3 x back covers • 3 x inside front covers • Ad Banner • Header Banner • 3 x full pages • 5 x half pages • 11 x inserts • Classifieds listings BLITZ IS PACKED WITH CROSS PROMOTIONS INCLUDE PRIME ADVERTISING SPACE PER SEMESTER BLITZ ONLINE blitz.arc.unsw.edu.au PRINT ADVERTISING SPACE PER ISSUE (PER FORTNIGHT)
  • 6. Front Cover Diary Premium Position Wall Planner Tab diary Premium Position Footnotes Arc iDIARY APP DOWNLOAD CONNECT TO CAMPUS with Arc iDIARY STUDENT DIARY iDIARY VOUCHERS 20,000 diaries are published each year at UNSW and distributed to new and continuing tertiary students during Orientation Week, 23-27 Feb 2015. The Student Diary is based on the academic year and provides a calendar that is broken down by semester, a timetable for lectures, a yearly planner, a comprehensive overview of Arc @ UNSW services and special discount offers at on-campus outlets. Students use their diaries on a daily basis, providing advertisers with year-long exposure to the 18-25 year old demographic. Advertising opportunities include premium tabs, outside back cover and inside front cover positions. Keeps UNSW students organised on a daily basis and it’s free. Users can select from a range of different calendars provided by groups on campus (eg: Arc affiliated clubs, faculties, UNSW gym, etc), update their own calendar with personal information, search for student discounts on and off campus using the GPS function and then share this information on Facebook and Twitter. This new digital platform provides the perfect opportunity to reconnect with the youth demographic on a daily basis. Advertising Opportunities • Ad Banner • Newsfeed blast • Discount listings The vouchers give the opportunity to promote your services through advertising discounts for Arc members. Advertising Opportunities • 1 x Ad Banner • Voucher REACHING STUDENTS 365 DAYS A YEAR 20,000 DIARIES ARE PUBLISHED EACH YEAR AT UNSW #Currently 7435 subscribers (December, 2013)
  • 7. STUDENT COOKBOOK • Sponsorship of Student Cookbook • Product placement throughout Student Cookbook • Advertising in Student Cookbook • Branding presence at Cookbook Launch (event) • Sampling products at Cookbook Launch (event) SPONSORSHIP OPPORTUNITIES A BOOK OF RECIPES BY UNSW STUDENTS The Student Cookbook is a publication prepared by UNSW’s culturally diverse student body for students with a passion for cooking and food and those interested in cooking tips. The publication offers a collection of simple, affordable and delicious recipes in three categories: entrée, main and dessert. Each year the Cookbook showcases a guest chef and their recipe with a personal anecdote. Previous guest chefs have included MasterChef’s Matt Kemp (owner of Balzac) and contestant Julie Goodwin who also sit on the judging panel. The Student Cookbook is launched in May with food tastings of the winning recipes and cook-offs, cooking tips and recipes from guest chefs.
  • 8. ONLINE DIGITAL www.arc.unsw.edu.au is the preferred channel for students to access information and instantaneously receive important weekly updates on what’s happening on campus. Arc @ UNSW WEBSITE Hero Banner Advertising Opportunities • 670 x 350 pixels • JPEG (RGB) Advertising Opportunities • 220 x 70 pixels • JPEG (RGB) Advertising Opportunities • 80 x 25 pixels • JPEG (RGB) Static Banner Sponsored Link EMAIL MARKETING MEMBERS E-NEWS Membership e-News is a fortnightly e-Newsletter sent out to the membership database updating students on university news and events as well as student opportunities and volunteer programs. Reach: Create personalised messages and banners which can be linked through to a nominated page. Students search for discounts on and off campus using the GPS function and then share this infomation on Facebook and Twitter. The Arc Publication’s iPhone app is targeted at existing and new readers and provides a convenient platform for students to easily access Arc publications. events to students directly through three digital channels in one UniPAL campaign: email, social media and website. iPUBLICATION APP iDIARY APP Advertising Opportunities • Header Banner • Web Banner Advertising Opportunities • Ad Banner • News Feed Blasts Advertising Opportunities • Ad Banner, Newsfeed, Discount listings • 7435 subscribers (December, 2013) Advertising Opportunities Promote exclusive offers and communicate Advertising Opportunities • Skinny Banners • e-Banners UNiPAL CAMPAIGN 00105_Dell_Ultrabook_Un_NSW_210_297_final_pnt.indd 1 25/01/13 11:48 AM 00105_Dell_Ultrabook_Un_NSW_210_297_final_pnt.indd 1 25/01/13 11:48 AM
  • 9. ONLINE DIGITAL Ad Banner Advertising Opportunities • 240 x 340 pixels • JPEG (RGB) Ad Banner Advertising Opportunities • 940 x 138 pixels • JPEG (RGB) Advertising Opportunities • 150 x 93 pixels • JPEG (RGB) Sponsored Tiles The Arc Sport website is the primary touch point for those interested and involved in sport at UNSW, providing important information, updates and registration for the entire sport offering. This includes social sport competitions, wellbeing programs and over 35 sporting clubs with a combined membership of more than 4,000 students, staff and alumni. Advertising via the Arc Sport website provides unique exposure to a diverse range of students, from beginners to elite UNSW athletes, with a specific interest in sport, health and fitness. The Roundhouse website attracts students and members of the general public seeking news and information on major events at this iconic Sydney venue, ranging from dance parties and live comedy, to conferences and theatre performance. Advertising on the Roundhouse website exposes your brand to a student demographic which is highly active in the social and entertainment scene at UNSW. Arc SPORT WEBSITE sport.arc.unsw.edu.au ROUNDHOUSE WEBSITE unswroundhouse.com
  • 10. Kensington Colleges ROAMING PROMOTIONS Engage directly with students through flyers, brochures, vouchers, entry forms and product samples handed out by promotional staff roaming on campus. Connect effectively with the tertiary student market by advertising your brand with full-colour A3/A2 posters on campus in high-traffic locations. Posters are displayed in locked cabinets, ensuring no cover-ups and maximum security. * See above for poster locations Promote your brand on drink coasters at our on-campus bars and venues while students are enjoying a relaxed drink with friends. Promotional Opportunities • UniBar, Roundhouse (major events) POSTERSCOASTERS ON-CAMPUS PROMOTIONSON-CAMPUS PROMOTIONS Promote your brand here on campus through distribution of product samples, flyers, promotional competitions or events. Book an activation day, our Arc promo team, promo pop-up kits or poster spaces on campus. Connect your brand with thousands of students at one of our events: • O-Week • Festival of Sport • Session Parties • Welcome Back Day • Foundation Day • Artsweek • Student Cookbook Launch • Arc Flea Markets • International Night Markets • Tech Expo AnzacParade Main Walkway Quad LawnRoundhouse EXPERIENTIAL MARKETING SAMPLING (POP-UP KITS) SEMINARS Up to 100 reach per seminar. Engage your target market by informing students of your company’s purpose and capture a market segment for years to come. Advance booking is essential to maximise attendance. Arc @ UNSW STUDENT PROMO TEAM Arc’s promotional sampling team is made up of UNSW students with extensive knowledge of the campus and training on consumer engagement. Experiential activation at UNSW is a highly effective way to connect with the youth demographics. Create and amplify a memorable brand experience take advantage of the foot traffic on campus. Sample products distribute flyers to generate hype and brand awareness on campus. Book a sampling day or our Pop-up Promo Kit. “Arc PROMO TEAM WERE GREAT! WILL USE THE PROMO SERVICES AGAIN!” E-VOLVE TECHNOLOGY Promotional Opportunities: • Distribution of flyers • Product sampling • Product demonstrations Activation spaces: • UNSW Campus, Kensington - over 50,000 students on campus • CoFA Campus, Paddington - over 2700 student Sample on campus for: • Product launches • Market research • Customer database building • Raising social media profiles Promotional Opportunities: • Seminar opportunities available throughout the year • Product launch • Market research • Customer database building • Room, production and audio hire
  • 11. UNSW 2014 FESTIVAL OF SPORT J12 H6 H8 L6 VILLAGE GREEN SPORTS COURTS UNSW Main Walkway SOUTHERN DR PHYSICS LAWN SCIENCERD M7 N13 K15 K14 Festival of Sport Field Games Inflatables Giant Games Rock Climbing Wall Festival of Sport is a three-day long celebration of sport at UNSW starting on 18 March 2014 and culminating with finals, an award ceremony and a massive after-party on 20 March. Come join us... Why? Arc @ UNSW now oversees the UNSW sport offering, managing sport and recreation fields and activity, sporting clubs and UNSW’s participation in Australian University Games. The Festival of Sport is a dynamic and engaging event – the perfect opportunity to boost your profile, showcase your products and have some fun! How? Three full days of activities involving the entire campus population. This includes three-day sports tournaments across four sports, student club stalls plus day and evening social activities on both UNSW’s Main Walkway and our on-campus oval Village Green. • Tailored activation space • 3m x 3m corporate marquee • 2.4m x 2.4m corporate marquee • Info desks • Print advertising: Student publication Blitz and posters • Digital advertising: Website, email and social media The VIP zone is a chill-out area where registered players can relax before and after games and watch fellow players compete. VIPs receive exclusive access to: • VIP bag with free samples • Free massage • Free BBQ • Live stream of Festival of Sport Branded activity: choice of inflatable, virtual, rock climb or giant games Branded drink station and product sampling opportunity. ACTIVATION + ADVERTISING VIP ZONE ACTIVITY SPONSOR DRINK STATION SPONSOR
  • 12. UNSW FLEA MARKETS Students live for bargains and the Arc Flea Markets are here to sate their shopaholic tendencies. The markets are held regularly throughout semester on the Kensington campus and offer a variety of stallholders and goods with everything from jewelry and clothing to gozleme and bric-a-brac. • Activation space • Sampling • Demonstrations • Food Stands • 3 x 3m Marquee • Pop-up Kits • Tables • Arc Promotional Staff for Roaming BOOKING OPPORTUNITIES
  • 13. WITH THE STUDENT BODY RETURNING FROM WINTER RECESS FEELING REFRESHED AND READY, Welcome Back Day is the perfect opportunity to revitalise your brand. There are DJs to entertain the rambunctious types, giant games to keep the intellects amused and market and food stalls to fill every pocket and every stomach. Getting in on the action gives your brand a great opportunity to engage and interact with the 5,000 plus students who attend the event. Welcome Back Day will be held along UNSW’s Main Walkway off Anzac Parade, a major hub of public transport, and is guaranteed to generate crowds as students use it to move between class, retail and social outlets. If you want to connect with a huge demographic, don’t miss this event. Limited to one sponsor • Exclusivity • Prime location • Logo recognition across all marketing material (Blitz magazine, web banner posters, postcards, Facebook) • Distribution of promotional material • Roaming sampling (3 x promo staff) • Ad placement in print, online and digital • 1 x Facebook post Limited to two major daytime sponsors • Prime location • Logo recognition across all marketing material (Blitz magazine, web banner posters, postcards, Facebook) • Distribution of promotional material • Roaming sampling (3 x promo staff) • Ad placement in print, online and digital • 1 x Facebook post Limited to two major daytime sponsors • Logo recognition across all marketing material (Blitz magazine, web banner posters, postcards, Facebook) • Distribution of promotional material • Ad placement in print, online and digital • Standard stall 2.4m x 2.4m • Standard stall 3m x 3m • Promo staff to roam at event • Sampling and flyer distribution • Option to book Arc @ UNSW promotional team (additional costs) PREMIER SPONSOR MAJOR SPONSOR MINOR SPONSOR STANDARD STALL ROAMING SAMPLING WELCOME BACK DAY
  • 14. Note: Arc @ UNSW is able to create a tailored sponsorship package to meet your specific marketing requirements along with the opportunity to sell. Quotes provided on request. IMAGINE A BIRTHDAY PARTY ORGANISED BY SCORES OF PEOPLE, HOSTED BY AN ENTIRE CAMPUS And attended by thousands of friends and family . . . Welcome to Foundation Day. Since the 60’s there have been some outrageous celebrations (and maybe just a few pranks) that spanned Sydney-wide and this year is going to be even more monumental. On 7 August 2014 UNSW celebrates the big six-five with live music, good grub, jumping castles and a heap of creative student performances. FOUNDATION DAY Limited to two major daytime sponsors • Exclusive category sponsor • Prime location • Logo recognition across all marketing material (Blitz magazine, web banner posters, postcards, Facebook) • Distribution of promotional material • Roaming sampling (3 x promo staff) • Ad placement in print, online and digital • 1 x Facebook post Limited to two per category • Exclusive category sponsor • Exclusive activation area • Logo recognition across all marketing material (Blitz magazine, web banner posters, postcards, Facebook) • Branding around venue • Standard stall 2.4 x 2.4m • Standard stall 3 x 3m • Promo staff to roam at event • Sampling and flyer distribution MAJOR (DAY) SPONSOR NIGHT SPONSOR MINOR (DAY) SPONSOR ROAMING SAMPLING
  • 15. ARTSWEEK Sponsorship Opportunities • LensLife (photography competition) • UNSWeetened Literary Journal • Sounds Project (music compilation of UNSW students) • Film Festival Reach a niche market interested in arts, culture and cultural diversity. Concentrated reach to students studying design, fine arts, arts and social science and interior architecture at UNSW. Opportunity to position your brand within the student market as an organisation that fosters the growth and development of our future generations in the creative industry. BENEFITS OF ADVERTISING A CELEBRATION OF CREATIVITY ON CAMPUS Artsweek celebrates creativity on campus with a week-long program of workshops, performances and exhibitions. The event encourages participation from students and staff in the arts and design fields as well as those from non-art-related backgrounds who have an interest in art and culture. Artsweek provides a professional platform for young aspiring artists with previous years’ programs featuring mini film festivals, dance performances, live music, acoustic nights and drawing and sketch workshops. Other key previous events showcased exhibitions at Kudos Gallery in Paddington and the annual UNSW Comedy Gala. UNSWeetened 2013 UNSWeetened L I T E R A R Y J O U R N A L 2 0 1 3
  • 16. Held once a year, this unique event brings together students’ combined love of international food, culture and travel. We invite our international student clubs to cook up a storm for an evening of food and culture sharing that celebrates cultural diversity in the UNSW community. This special event is held in and around our premier venue, the Roundhouse, granting you direct exposure to a high volume of pedestrian traffic and unrivalled access to the largest student community in Australia. As an exhibitor, it is the perfect opportunity to connect one-on-one with students and discuss your product in detail and as a festive event that typically attract 2,000+ attendees aged 18-35 including student societies and cultural clubs, it is not one to be missed! Our Travel and International Night Markets sponsorship packages are tailored to extend your reach to the entire UNSW community. TRAVEL AND INTERNATIONAL NIGHT MARKETS 2014 • 1 x Roaming day permit (allows two promo staff to hand out flyers on the Main Walkway) • 1 x International Night Markets showbag insert • 1 x Business listing in student publication Blitz • 1 x UniPAL campaign (eDM, Website, Facebook) • 1 x Brochure space • 2.4m x 2.4m corporate marquee • Logo recognition on all event promotion collateral: posters, flyers, Website and showbag • 1 x International Night Markets showbag insert • 1 x Business listing in student publication Blitz • 1 x UniPAL campaign (eDM, Website, Facebook) • 1 x Brochure space • Insert: International Night Markets showbag • Brochure stand • Arc @ UNSW student promo team • Pop-up kit • 3m x 3m marquee • Trestle tables, chairs and pin boards DAY SPONSOR NIGHT SPONSOR SPECIAL EXTRAS HIRE
  • 17. OTHER OPPORTUNITIES INCLUDE UNSW O-WEEK 2015 The University of New South Wales boasts its largest annual event in O-Week (Orientation Week) reaching a captive audience of 25,000 new and returning students. O-Week is a five-day event, spanning the iconic University Mall. It attracts new and returning students with a showcase of university activities that sets the scene for an exciting year ahead. Throughout this time the campus springs to life with interactive events, stalls and inductions. An O-Week sponsorship offers your organisation unique opportunities to market your product or service to 20,000 students aged 18-24 every day. These tours familiarise students with the campus and its facilities, and conclude with a free BBQ where new students enjoy themselves and socialise. These events encourage students to experience campus life, meet new friends and help ease the transition from school to university. Previous events have included jelly wrestling, debates, jumping castles, Xbox gaming and campus idol competitions. Stalls offer your business an opportunity to interact directly with students during O-Week. With up to 20,000 students present over the week, O-Week is your chance to go direct and gain maximum broad market appeal. Includes movie screening, comedy night, live music and a dance party. Previous years have also featured concurrent events in the Roundhouse precinct such as night markets and circus performances. PRESENTING SPONSOR SOCIAL EVENTS DAILY STALLS EVENING ENTERTAINMENT • Premier Sponsor (limited 2 sponsors) • Major Sponsor • Evening Entertainment Sponsor (limited to 3 sponsors) • Inserts in Welcome Bags
  • 18. FAX OR EMAIL THIS FORM TO: Nancy Chung Sponsorship Advertising Manager T: 02 9385 7666 F: 02 9385 7701 E: n.chung@arc.unsw.edu.au Rachael Rodwell Sponsorship Advertising Executive T: 02 9385 9825 F: 02 9385 7701 E: r.rodwell@arc.unsw.edu.au Arc @ UNSW Limited ABN: 71 121 239 674 COURIER ADDRESS Arc @ UNSW Limited Gate 2, High St, Blockhouse Kensington NSW 2033 POSTAL ADDRESS Arc @ UNSW Limited PO Box 173 Kingsford NW 2032 Terms 1. Arc @ UNSW Limited will be known as “the Company” in these Standard Terms Conditions. 2. Monies in this Agreement refers to the entire amount due on the Tax Invoice and where applicable all outstanding fees and charges as a result of non-payment. 3. All prices exclude 10% GST. A GST charge of 10% will be added to the Tax Invoice payment. 4. All invoices must be paid into the nominated bank account strictly within 14 days from the date of invoice as indicated on the due date of the invoice. 6. All prices do not include agency commission fee. 8. If you would like to process payments via credit card, Arc accepts Mastercard, Visa AMEX. AMEX will incur a fee of 2.75%+GST which will be added to the invoice total. Conditions 1. The Customer acknowledges that, should any amount not be paid on the due date, or any payment by cheque be unpaid, the entire balance then outstanding shall become immediately due and payable without any notice of whatsoever nature. The Customer agrees that interest will be charged on all overdue payments at the current Commonwealth Bank corporate overdraft reference rate of approximately 10% p.a. per day overdue. 2. In the event of the Company instructing its mercantile agent or solicitors to collect an overdue amount all fees and collection charges and tracing agents fees as between mercantile agent or solicitor and client shall be borne by the Customer and all payments made shall firstly be allocated towards such fees and charges thereafter to interest and finally to capital. 3. No relaxation or indulgence granted by the Company to the Customer shall be deemed as a waiver of any rights of the Company in terms of this Agreement and such relaxation or indulgence shall not be deemed a variation of any terms and conditions of this Agreement. 4. The Customer hereby consents to the jurisdiction of the Laws of New South Wales for all actions, which may be instituted against it for the recovery of any amounts owing to the Company. 5. The signatory/ies hereby jointly and severally bound as surety and co-principal debtor/s in the Customer unto and in favour of the Company, its order or assigns, for payment of any amount which is now due or owing by the Customer to the Company. 7. All payments must be finalised prior to event date or advertising publication date. Arc reserves the right to cancel bookings if outstanding payments are not settled. 8. Days overdue will be counted from the day after the due date on the Tax Invoice, until the day monies are deposited in the Company’s nominated bank account inclusive. 9. A $50 bond will be taken with the booking investment for all clients booking activity spaces for event bookings. The bond will be refunded to clients following the event on the condition that all waste and rubbish has been responsibly disposed of and cleaned from the activity space allocated to the client, and the condition of the activity space and any facilities used such as booths, tables or marquees are returned in the same condition as they were provided at the commencement of the event. Cancellations Refusals 1. Cancellations received after 21 days prior to the event will incur a fee of 100% of the sponsorship package. 2. Cancellations must be made in writing to n.chung@arc.unsw.edu.au otherwise the full amount will be charged. 3. UNSW events will proceed during wet weather in the specified location and refunds are not available due to wet weather. 4. Arc @ UNSW has the right to refuse any booking based on its Sponsorship Policy. Tailored Package Options below Requirements Specifications Option Selected ¨ ¨Artwork designed by Arc ($80/hour) ¨Use Arc Promotional Team ($350 which includes 2 staff for 4 hours management fees) ¨Parking Ticket ¨Quantity - Each sponsor allocated one parking ticket $25 per additional tickets. ¨Storage ¨Water ¨Power ¨Wi-Fi ¨Tables ¨Chairs BOOKING FORM Company details I/We certify that I/we understand and acknowledge the Terms and Conditions with the Company. Company: ABN: Address: Contact Person: Position: Telephone: Fax: Email: Signature: Authorised by: Date: Payment details Total amount: $ (ex GST) EFT Payments Ref (Your Company Name or Invoice): Account Name: Arc@UNSW Limited Account: 10483216 Credit Card Details Credit Card Number: Expiry Date: Credit Card Holder: Credit Card Type: CCV Number (3 digits @ back) Credit Card Signature BSB: 062 303 ¨$50 bond (See condition 9 below)
  • 19. Company Name Contact Name Position Email Contact Number Fax Number Events On-Campus 2014 Festival of Sport Experiential Marketing UNSW Flea Markets Sampling Welcome Back Day Posters Foundation Day Coasters at On-Campus Bar Venues Artsweek UNSW Promotional Team Tech Expo Seminars Travel and International Night Markets UNSW O-Week 2015 Session Parties Kudos Awards Print Online Digital Blitz (student magazine) Website 2015 Student Diary Members e-News 2015 Vouchers Email Marketing 2015 Wall Planner UniPal 2014 Student Cookbook Mobile Marketing UNSWeetened Literary Journal FAX OR EMAIL THIS FORM TO: Nancy Chung Sponsorship Advertising Manager T: 02 9385 7666 F: 02 9385 7701 E: n.chung@arc.unsw.edu.au Rachael Rodwell Sponsorship Advertising Executive T: 02 9385 9825 F: 02 9385 7701 E: r.rodwell@arc.unsw.edu.au Arc @ UNSW Limited ABN: 71 121 239 674 COURIER ADDRESS Arc @ UNSW Limited Gate 2, High St, Blockhouse Kensington NSW 2033 POSTAL ADDRESS Arc @ UNSW Limited PO Box 173 Kingsford NW 2032 For more information on all marketing, sign up to our mailing list MEDIA KIT REQUEST