Optimize performance to lift player retention

GenerativeArt–MadewithUnity
Optimize
Performance to Lift
Player Retention
1
Jocelyn Shieh
Business Development Manager,
Unity Technologies
Ray Wang
Software Engineer,
Unity Technologies

1-star reviews
Bad performance can severely impact
User Retention & LTV
are related to
performance issues
*Source: Google Developer Blog - Android vitals: Increase engagement and installs through improved app performance2

50,000+Device models to optimize for
Challenge:
Device Fragmentation

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7
Solution
LiveTune
Optimize performance settings
dynamically for every device

8
Status Quo - One size fits all
Uniform
Quality
Uniform
Quality
Uniform
Quality
Uniform
Quality
Uniform
Quality
Uniform
Quality
Uniform
Quality

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LiveTune - Scalable content smartly delivered to every device
Dynamic/automatic
device matching
Quality Levels
HIGH
MEDIUM
LOW
Devices

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10
Benefits
LiveTune
Increase market
coverage
Lower
engineering costs
Boost player
retention
Lower min specs and
expand to support devices
with high revenue potential
Increase market coverage
by 15-30%
No need to build and
maintain a solution in-
house
Increase long-term player
retention by 33%
Better player
experience
Make the experience
more enjoyable and avoid
user churn

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50+ games are using LiveTune

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“LiveTune helped us address performance
issues that impacted one-third of our player
base, improved frame rate (fps) by 5 points
across all devices, and improved (Android)
players’ long-term retention by 33%. It’s a
no-brainer.”
Sylvain Constantin
Executive Producer

5
points improved
frame rate
1/3
players experienced
better performance
33%
improvement in
long-term retention

17%
increase in LTV
26%
increase in day 1
retention
200engineering hours saved

18
How LiveTune works

LiveTune
LiveTune
Content
Configuration
Dynamic
Tuning
Results
Analysis
LiveTune
19

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Content Configuration1

Scale Quality with Tunable Settings
Assets Effects Rendering
Anti-aliasing
Shadows & Lighting
Particle Effects
Number of Objects
Shadows & Lighting
Particle effects
Number of Objects
Level of Detail
Target FPS
Resolution Scaling
Texture Quality
Audio Quality
Shader Complexity
Shader complexity
21

23
LiveTune - Scalable content smartly delivered to every device
Dynamic/automatic
device matching
Quality Levels
HIGH
MEDIUM
LOW
Devices

24
Dynamic Tuning2

How Dynamic Tuning Works
Starting
Level
Goal: 23-28
Actual: 12.2
Users configure the tuning criteria in the dashboard
Dynamic Tuning Logic
Adjust Quality
Compare to FPS Goal
Result
Measure
Avg FPS
Best & Optimal
Experience
(Mid Level)
High
Mid
Low
Above
Within
Below
Enhance
Maintain
Degrade
26

27
Track performance
STEP 1
Apply latest settings
STEP 2
LiveTune Package Functions

28
Track performance
STEP 1
STEP 2

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STEP 1 - Track performance
What you can measure
Frames per second (FPS)
/ Dropped frames per second

30
STEP 1 - Track performance
LiveTune.StartTimedSnapshot(string snapshotName, uint duration);
Snapshots
Timed snapshots
LiveTune.StartSnapshot(string snapshotName);
…
LiveTune.EndSnapshot();
FPS measurement with Snapshots

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Track performance
STEP 1
STEP 2

32
STEP 2 - Apply latest settings
Request Settings - every session start

33
STEP 2 - Apply latest settings
Get Settings

34
Results Analysis3

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Live Experiment Results are in!

LiveTune
LiveTune
Content
Configuration
Dynamic
Tuning
Results
Analysis
LiveTune
36

Question 1
What are the most important
tuning metrics for your game?
Why?
37

Question 2
How do you measure
performance in your game? What
are tools you are currently using?
38

40
Unity3d.com/LiveTune
Jocelyn Shieh
Business Development Manager,
Unity Technologies
Ray Wang
Software Engineer,
Unity Technologies

41
Deck titleDeck subtitle
Presenter’s Name
Presenter’s title, Unity
@X

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Presenter’s Name
@X

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Presenter’s Name
@X

Problem
State your problem here.
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Problem
State your problem here.
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— Qasim Meher Assad, Head of Products, Mindstorm
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Services in three columns
slide type of page
Enthusiastically promote high standards in opportunities and world-class
methods of empowerment. Efficiently reinvent integrated processes before
vertical content. Objectively coordinate ethical.
Energistically
pontificate
Synergistically
reconceptualize
multidisciplinary
functionalities after
empowered innovation.
Energistically
pontificate
Globally morph
multidisciplinary
services through
strategic innovation.
Scale go forward
materials.
Holisticly
repurpose
Objectively customize
client-centric process
improvements.
Assertively unleash
bricks-and-clicks
services.
72

Energistically
pontificate
Synergistically
reconceptualize
multidisciplinary
functionalities after
empowered innovation.
Energistically
pontificate
Globally morph
multidisciplinary
services through
strategic innovation.
Scale go forward
materials.
Holisticly
repurpose
Objectively customize
client-centric process
improvements.
Assertively unleash
bricks-and-clicks
services.
Services in three columns
slide type of page
Enthusiastically promote high standards in opportunities and world-class
methods of empowerment. Efficiently reinvent integrated processes before
vertical content. Objectively coordinate ethical.
73

Services in tree columns
slide type of page
Enthusiastically promote high standards in opportunities
and world-class methods of empowerment. Efficiently
reinvent integrated processes before vertical content.
Objectively coordinate ethical.
Intrinsically leverage
Globally incentivize best-of-breed strategic theme areas
rather than installed base scenarios. Collaboratively
myocardinate resource-leveling imperatives vis-a-vis.
Really useful slides
Morbi mollis tellus ac sapien. Ut leo. Cras risus ipsum,
faucibus ut, ullamcorper id, varius ac, leo. Nullam
accumsan lorem in dui. In consectetuer turpis ut velit.
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Fusce convallis metus id felis luctus adipiscing. Phasellus
nec sem in justo pellentesquea facilisis. Curabitur
vestibulum aliquam leo.
74

Services in tree columns
slide type of page
Enthusiastically promote high standards in opportunities
and world-class methods of empowerment. Efficiently
reinvent integrated processes before vertical content.
Objectively coordinate ethical.
Intrinsically leverage
Globally incentivize best-of-breed strategic theme areas
rather than installed base scenarios. Collaboratively
myocardinate resource-leveling imperatives vis-a-vis.
Really useful slides
Morbi mollis tellus ac sapien. Ut leo. Cras risus ipsum,
faucibus ut, ullamcorper id, varius ac, leo. Nullam
accumsan lorem in dui. In consectetuer turpis ut velit.
Pixel perfect
Sed fringilla mauris sit amet nibh. Vestibulum eu odio.
Fusce convallis metus id felis luctus adipiscing. Phasellus
nec sem in justo pellentesquea facilisis. Curabitur
vestibulum aliquam leo.
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Partners slide
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neque, tincidunt euismod ipsum sit amet, rhoncus tempor
purus. Praesent metus ipsum, vestibulum et nunc eu,
rhoncus placerat lectus. Sed vitae venenatis justo. Integer
non auctor odio.
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Partners slide
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neque, tincidunt euismod ipsum sit amet, rhoncus tempor
purus. Praesent metus ipsum, vestibulum et nunc eu,
rhoncus placerat lectus. Sed vitae venenatis justo. Integer
non auctor odio.
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Democratize
Development
Solve Hard
Problems
Enable
Success
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Thank you.
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Blue Green
#2V1978a
Sky Blue
#1d9ad6
Dark Blue
#0c292f
Sweet Pea
#281bf41
Dark Salmon
#f0513c
Tangerine
#f7931e
Yellow
#f7e409
Mauve
#904098
Dark Grey
#7d888d
Stone
#bdbcc0
Pale Grey
#f2f3f4
Charcoal
# 262729
Brand & sub-brands
When using the logo and its sub-brands, it is
mandatory to use them as either black or white.
Unite Los Angeles Accents
The two supplementary accent colors associated with
the Generative Art for Unite LA are Purple & Cyan
Unite LA Cyan
#48babd
Unite LA Purple
#351f54
White
#ffffff
Rich Black
#000000
The primary palette can be supported by a range primary and gray palette, the secondary colors
can be used to add variety within layouts, charts, graphs and icons.
Primary colors Secondary colors
85

Roboto Bold
Roboto Bold
Roboto Regular
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commodo ligula eget dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellentesque eu, pretium
quis, sem.
Roboto Regular
Roboto Regular
Typography
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Icons
Core - Material Design
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Icons
Communication - Material Design
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Icons
Device - Material Design
98

Icons
Material Design - Hardware
100

Icons
Image - Material Design
102

Icons
Maps- Material Design
104

Icons
Notification- Material Design
105

Icons
Social- Material Design
107

Guidelines
1. The file comes with all slides already available in
the presentation.
2. Copy and delete slides to build your presentation.
3. Paste text and images in the corresponding fields.
4. To avoid too much contrast in the presentation, it is
recommended to keep one style through all the
slides: either light or dark.
5. To maintain brand consistency, it is vital to respect
the presentation structure, layouts and typography
system.
6. Design Portal: http://design.hq.unity3d.com/
Tips
1. Consider structure. One option is a three-act
structure used in film consisting of setup,
confrontation/conflict, resolution.
2. Less is more. Curate the content/message to the
most vital takeaways for higher retention and
clarity.
3. Color, sparingly. Use black and white, reserving
supporting brand colors to highlight, delineate or to
add clarity. Avoid using it purely for “pop.”
4. Images and icons. Use visuals and icons to help
build or reinforce your message but ensure that they
correlate with the message. Avoid using them to fill
space or add background.
5. Negative space is OK. Slides don’t need to be full.
Framing your content with negative space adds
focus, sophistication and brand compliance.
110

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Presenter’s Name
@X

This master Slide document can not be edited. Please create your own editable
document by making a copy or by going to File → Download as Microsoft Powerpoint
112

Unity LiveTune
Beta

120
Woohoo! Your Experiment has been started!

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Continuous Iteration Loop
LiveTune
Content
Configuration
Dynamic
Tuning
Results
Analysis

122
50+ games are using LiveTune

Adapt
Act
Analyze Dashboard
Segment
Remote Settings
A/B Testing
Tutorial Manager
LiveTune
123

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Unity LiveTune
Contacts
LiveTune@unity3d.com
DevSolution@unity3d.com

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5
Retention and Monetization
(LTV Optimization)
Acquire First Experience Play Skill Growth
Connect/Compete
Deeper Engagement

3 Things to Configure
Define quality levels
Setup dynamic tuning rules
A/B test to launch
1
2
3
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(LTV Optimization)
Connect/Compete
Deeper Engagement

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2
(LTV Optimization)
Connect/Compete
Deeper Engagement

Optimize performance to lift player retention

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