Diseño 04---modelo de negocio

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Diseño 04---modelo de negocio

  1. 1. Emprendimiento y Diseño Diseño y Modelo de Negocios Jairo Rodríguez Mera HIBtools Herramientas
  2. 2. Emprendimiento y Diseño http://business-model-design.blogspot.com
  3. 3. Que esta sobre el menu hoy?
  4. 4. El alquimista de innovacion en modelo de negocios
  5. 5. primero: cuales son sus expectativas para hoy?
  6. 6. Ejemplo de innovacion en modelo de negocios
  7. 7. Sistema de tratamiento de aguas sucias
  8. 8. waste water treatment offer system distribution Vendedores channel revenue Vendedores stream ocacionales Canadian customer mining segment sites
  9. 9. idea!
  10. 10. total waste water sell waste water treatment treatment system management sales force recurring one time servicefee sales fee Canadian mining sites
  11. 11. hagamos un ejercicio Para entender
  12. 12. distribution channels client segments consulting your offers personal your channels network banking your client executives segments banking knowledge dedicated website banking professionals offers training program
  13. 13. partner suppliers network water core treatment capabilities knowledge build core activities treatment systems production costs costs client follow-up relationship sell waste water treatment system sales force one time sales fee Canadian mining sites
  14. 14. suppliers water error free treatment systems knowledge development build dispatch treatment repair teams systems variable costs production of repair costs services follow-up call center total waste water treatment management sales force recurring service fee Canadian mining sites
  15. 15. Plantilla del modelo de negocios Contextualizacion Problema de mercado Entorno Sector Mercado Gestión Relaciones Red de aliados Producto Propuesta de valor Tecnología Recursos Operaciones Cliente s Distribución Operacio nes Ventas Tecnología Riesgos Riesgos Finanzas Costos Finanzas Factibilidad Factibili dad
  16. 16. Lo basico de identificar y mejorar el modelo de negocios
  17. 17. 1. describe it 2. discuss it 3. improve it 4. implement it
  18. 18. 1. describe it
  19. 19. 1% Strategy 18% 300% Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras in tortor. Sed posuere erat. Maecenas pulvinar nulla eu magna. Vivamus semper, risus ut egestas pulvinar, lectus ante feugiat quam, sit amet congue odio lacus ac ipsum. Aliquam suscipit, est ut volutpat vulputate, nulla felis pulvinar libero, non ornare libero ipsum tristique tortor. Fusce sed lorem vitae justo feugiat malesuada. Donec aliquet. Vivamus semper eros nec diam. Vivamus sem arcu, imperdiet nec, congue ac, scelerisque vel, nulla. Donec et mauris. Integer a nulla vulputate pede consequat euismod. Praesent molestie urna nec leo. Proin eros. Maecenas ac sem nec dui sodales tempus. Maecenas suscipit egestas velit. Suspendisse vel tortor. Proin imperdiet, sem nec aliquet ultrices, nunc est egestas eros, non hendrerit magna eros eget augue. Maecenas sed leo vitae leo faucibus vulputate. Proin dignissim eros at augue. Text Text Nam luctus nulla non nibh. Nam at lorem ac mauris laoreet viverra. In placerat consequat nunc. Donec rhoncus nunc ac urna. Integer vestibulum condimentum orci. Fusce velit turpis, malesuada quis, scelerisque ut, eleifend vitae, ipsum. Vestibulum eu erat. Vestibulum justo nisl, tincidunt et, semper vel, tristique quis, eros. Vestibulum tempus, massa vel consectetuer congue, erat magna consequat purus, a facilisis orci nibh vitae purus. Nam tincidunt venenatis ligula. Nunc orci nulla, ornare quis, lobortis viverra, dapibus at, turpis. Suspendisse sit amet nisl at enim tincidunt blandit. Curabitur augue est, suscipit sed, egestas sit amet, vehicula vitae, tellus. Maecenas nec metus vel nisi interdum pellentesque. Text Development plan  Quisque augue felis, commodo a, elementum id, faucibus id, sem. Aenean rutrum enim. Praesent pulvinar dignissim nisl. Cras a nunc. Donec tincidunt odio sit amet lacus. Pellentesque metus tortor, ullamcorper vitae, lobortis vel, euismod in, mi. Ut laoreet, tellus laoreet blandit mollis, massa purus posuere purus, quis molestie ligula massa eu metus. Duis placerat, nulla sit amet ornare interdum, neque nunc mollis leo, vitae porttitor mi orci sit amet neque. Donec at enim. In facilisis tellus gravida ligula. Phasellus ut lorem. Pellentesque ac tortor eget augue suscipit ullamcorper. Aenean eleifend porta orci.  Etiam at arcu. Vestibulum lacinia nunc in eros. Suspendisse potenti. Aliquam erat volutpat. Donec gravida. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Maecenas vel enim et metus semper fringilla. Donec ornare arcu. Maecenas faucibus ligula convallis nibh. Mauris dui quam, congue eu, commodo nec, tristique in, enim. Nulla auctor semper urna. Quisque a elit eu purus iaculis vestibulum. Aliquam dictum risus at odio. Fusce at lorem et elit faucibus placerat. Aenean velit. Proin elit odio, blandit et, scelerisque quis, pulvinar a, dui. Nunc magna dolor, bibendum ut, accumsan congue, tincidunt sit amet, neque. Proin consequat tincidunt lacus. In urna dui, congue nec, tincidunt sit amet, facilisis imperdiet, lorem.  Morbi sed nibh. Vivamus vitae dolor. Ut bibendum volutpat mi. Pellentesque quis magna non lectus elementum pretium. Aliquam quis est vitae arcu consequat fringilla. Cras magna risus, placerat eget, egestas consectetuer, ornare vel, felis. Nam ornare justo id orci mattis ultricies. Morbi luctus. Ut pretium odio ac libero. Nunc sollicitudin pharetra lorem. Aenean scelerisque, lacus eget ullamcorper scelerisque, ipsum urna viverra mi, eget viverra quam eros eget velit. Ut lacinia feugiat purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam nunc nisl, aliquam blandit, luctus id, commodo laoreet, sem. Phasellus sit amet orci ut sapien vulputate pellentesque. Pellentesque dapibus purus et quam. Nam sit amet magna in neque dignissim sodales. Aenean non justo nec magna lobortis volutpat. 12% Words we don’t really know how to
  20. 20. 2. discuss it
  21. 21. but there is no common language
  22. 22. 3. improve it
  23. 23. we don’t really have the tools
  24. 24. 4. implement it
  25. 25. Ok Here Here CEOs 10° Managers 60° everything else than planned Staff 360°
  26. 26. el principal reto
  27. 27. Pensar fuera de la caja
  28. 28. “ insanity: doing the same thing over and over again and expecting different results Albert Einstein ”
  29. 29. Facilitando la innovacion en el modelo de negocios
  30. 30. user-centered
  31. 31. creativity & exploration
  32. 32. interdisciplinary approach
  33. 33. strategic fit
  34. 34. mas ejemplos
  35. 35. what’s the connection?
  36. 36. client relationship partners precision microengineering activities costs mechanical joints watches channels revenue streams luxury patients buyers
  37. 37. Cemex example
  38. 38. client relationship partners on time core competencies delivery fleet activities management costs cement delivered cement by during time cubic meter window channels revenue streams builders
  39. 39. Los procesos del diseño del modelo de negocios
  40. 40. 1. identify interdisciplinary stakeholders -> set-up team
  41. 41. 2. understand (business) environment –> frame problem
  42. 42. 3. suspend reality -> ideate
  43. 43. 4. bring back reality -> prototype
  44. 44. 5. chose suitable design -> decide
  45. 45. 6. execute -> project portfolio
  46. 46. 7. evaluate, learn and redesign -> manage improvement
  47. 47. all photos from Flickr under a creative commons license authors indicated in comment page of ppt
  48. 48. anexo I otro
  49. 49. Algunos ejemplos
  50. 50. Goldcorp “geology prize” 500’000 $US exploiting mines CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS mining research DISTRIBUTION CHANNELS low costs through open exploration REVENUE STREAMS Goldcorp publicly shared all of its geological data and offered US$ 500’000 in prizes for determining where they might find the next 6 million ounces of gold
  51. 51. from copyright to creative commons
  52. 52. Skype “eBay” deliver voice & video quality website free VoIP & value added services global (non segmented) software development internet software development large scale low margin free voice-over-IP VoIP telephony & value-added services
  53. 53. 1291 Cityhomes low-cost hotel/rental in New York City young curious Swiss CUSTOMER RELATIONSHIPS apartment owners keep down costs renting out rooms low cost accommodation New York DISTRIBUTION CHANNELS find demand low cost rents the cost sensible
  54. 54. Tecnovate “import” young curious Europeans to India to work keep down costs ACTIVITY CONFIGURATION low cost CUSTOMER RELATIONSHIPS low-cost multilingual call center outsourcing DISTRIBUTION CHANNELS European corporations REVENUE STREAMS business process outsourcing “up-side down” in India
  55. 55. from bloated head to the long tail
  56. 56. INFRASTRUCTURE CORE CAPABILITIES increasing the number of mobile phone users with the right profile to increase the value for advertisers PARTNER NETWORK mobile network operator that “rents out” capacity to Blyk VALUE CONFIGURATION finding and contracting advertisers CUSTOMER RELATIONSHIP OFFER regular ad messages via mobile phone VALUE PROPOSITION FREE advertising supported mobile telephony access to a pool of targeted young advertising public TARGET CUSTOMER DISTRIBUTION CHANNEL subscribers fill out profile on the Internet sales force marketing to mobile users with an interesting advertising profile marketing COST STRUCTURE FINANCE CUSTOMER paying mobile phone minutes advertising fees REVENUE STREAMS the young and the hip advertisers
  57. 57. BIENVENIDOS al CLUB de los que QUIEREN CAMBIAR el MUNDO! 
  58. 58. Jairo Rodríguez Mera

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