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How Volvo Cars
embraced real-time 3D
and shook up the auto
industry
Timmy Ghiurãu
Title: Lead Virtual Experiences and XR Research
Company: Volvo Cars
Background: Music, Fashion, Unity3D, AR/VR, Investments, Brain Computer Interface,
Eye Tracking -The Eye Tribe (Aquired By Oculus), Entrepreneurship, Volvo Cars
Agenda
4
— Intro
— Convergence (Unity Developer in Automotive industry)
— Unity at Volvo overview
— Live Demo
— Real time on the road
– AR Car
– Varjo demo
– Road Map
Timeline
5
My Timeline
6
Unity developer in
Automotive industry
7
Creative
Unity 3D
8
Logical
Align with the view
9
— Know and understand the industry
— Alignment with the company vision
and mission
— Find support in the organization
— Way of Working
— Community
— Democratization
– 3D Asset pipeline
– Common Simulator Architecture
10
FREEDOM TO MOVE IN A PERSONAL, SUSTAINABLE
AND SAFE WAY
PEOPLE MAKE THE DIFFERENCE
New brand
going global
(30%)
A market leading
AD/ADAS SW
provider
(50%)
Spearheading
electrification
My car sometimes
Urban focused
Fastest growing premium
OEM
Robotaxi
Direct consumer businessWholesale
business
(50%)
My car always
Recurring revenues
Care by Volvo
Pioneering partnershipsEmbracing disruptionHuman-centric Truly global Synergies
11
Transforming into a group to deliver our
longer term ambitions
FREEDOM TO MOVE
Strategic affiliates
Non-consolidated
Volvo Car Group
Consolidated
Democratize simulators
and VR/AR efforts in
Automotive Industry
12
Unity use-cases at Volvo Cars
13
Product design
14
Product design
15
Product design
16
17
Sales and Marketing
18
Sales and Marketing
S60 AR app prototype
20
HMI and UX research
22
Safety Moment
Modular simulator rig to demonstrate
geofencing near schools, and 180 kph
speedcap.
Safety moment
24
Repurposing assets to create consumer
facing experiences inhouse for different
occasions.
Volvo Cars – Luminar Collaboration
Environment Creation & OpenDRIVE
26
28
29
30
[Live Demo]
Product simulator
32
The day we made history
33
34
35
38
ARcar setup
39
2018
VR PC running
Unity
Battery
Vector Unit
Charger
Battery Web server
Router/LAN
ART tracking
control unit
Signal beak
out box
Varjo XR-1
Screen and
keyboard
Tracking
camera
Tracking
camera
Arcar setup
40
2018
41
42
— Demo: Volvo Cars booth -Varjo XR 1
— 26 Sept : 09:00 -09:45 –
— Creating next-gen VR and MR
experiences using Varjo VR-1 and XR-1
— 26 Sept: 1:00-1:45 - Future mobility,
smart cars and autonomous driving:
preparing for a new era
43
Fostering Innovation in Our Search &
Investments
44
”The most significant
X in F(X) is YOU”
— Henrik Green, CTO Volvo Cars
45
Purpose Driven
We are hiring
46

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