SlideShare a Scribd company logo
1 of 18
Download to read offline
7 April 2016
Hervé Le Jouan - Founder &
CEO herve@privowny.com
Proprietary & confidential
Privowny
Own your privacy
Empowered Consumers will enable Trust and
Engagement
Privowny, Inc.
www.privowny.com
Privowny
Context
Proprietary & confidential
Privowny
Context
Personal Data: an un-precedent opportunity
Proprietary & confidential
Cisco forecasts
50 Billion connected objects
by 2020 – IDC forecasts 212 Billion!
68% of all data is
created by individuals
Increased value
Personalization
New services
Real time
Easy to access
Automation
Ubiquity
Anticipation
Open data
Public
Private
∞
∞ ∞
∞
∞
∞
∞
∞
∞
∞
∞
∞
∞
2005
2010
2012
2015
2020
130
1227
2837
8591
40026
The Digital Universe in Exaoctets
(billions of Gigaoctets). Source IDC Dec 2012
« €440 billion is at risk if stakeholders fail to
establish a trusted flow of personal data »*
€1 Trillion
€315 Billion
2011 2020
Privowny
Context
Personal Data Value Market
*Source: BCG 2012 report - “THE VALUE OF OUR
DIGITALIDENTITY”
Proprietary & confidential
Privowny
Context
Proprietary & confidential
Big data is the new norm
Any native digital company
may be a competitor
From identity theft to data breaches
Consumer data is vulnerable
and companies are liable
A challenging regulatory environment
Global brands have to comply with every jurisdiction that
they operate within
Loyalty is under pressure
A customer can change most of its
service providers in a few click
Privowny
Context
The Risk is everywhere
Privowny
Context
Proprietary & confidential
Privowny
Context
Who is controlling our key services?
Social
E-commerce
Payment
Cloud
ISPs /Telcos
Search
Mail
Third party
Ad Exchanges
Web
Apps
Content
TRACKERS
ISPs /Telcos
Devices
Connected Objects
(IoT)
Privowny
Context
Proprietary & confidential
ISPs /Telcos
Home
CarIoT
ISPs /Telcos
EducationWork
Health
Payment
Privowny
Context
Our footprint is are gathered and distributed
across few big players
Privowny
Context
For brand capital
For acceptance
For engagement
For loyalty
Clients’ Trust is Key
Proprietary & confidential
Privowny
Is there a solution?
Proprietary & confidential
Privowny
Our solution
Proprietary & confidential
Our Vision
Empower consumers to protect themselves, control
their data and their privacy
Offer companies to manage data responsibly and
ethically
Privowny
Our solution
Proprietary & confidential
Our Vision
User Personal
Data Store
BRAND B
.
.
.
A Consumer Centric Approach
BRAND A
Authentication
Push data held by brands
Access to personal data with
user permission
Give and Revoke consent
Right to be forgotten
Data update(s)
Limits on data retention
Control & protect
Interactions with devices
What is important (identity, …)
What is left
What is shared
…
Privowny
Our solution
Proprietary & confidential
Everyone wins
Companies
• Manage consumers’ data responsibly and ethically
• Communication: Transparency as a foundation to enhance brand value
• Increase Clients acquisition, engagement, loyalty and trust
• Enhance Clients insight (for sales, marketing, research, development)
• Stay on the right side of regulation & oversight
• New business models
Clients
• Empowerment and Emancipation – marketplace control for the first time (personal data control
permission management, data monetization, ...)
• Relevance : reduce/eliminate uninvited engagements
• Economic exchange/reward for attention and data
Society
• Meet the requirements expressed by regulators and think tanks for a service that puts individuals
in capacity to manage their data
• Reduce waste of unsolicited direct marketing, advertising, promotions, ...
Privowny
Use Cases
Proprietary & confidential
Brand
Marie is worry about her privacy on Internet ! Mary accepted to share
her personal data to get offers.
What this brand knows
about me ?
I appreciate their transparence.
I can Trust them.
Now I control my data.
I like to be listened :-)
You will be able to track that
engagement in your dashboard
my
profile
my
consumption
my
preferences
This brand would like to
share your preferences with
their trusted partners and
suggest to you some offers.
Benefits: ...
duration :
...
Do you
accept?
Company 1
Company 2
Company 3
YES
?
DATA
SHARE
Bring Transparency and offer Data Privacy Services
• Bring Clients’ relationship and engagement at the next level by helping them to visualize and manage their data online.
Unlock Big Data usage
• Access and use clients’ data using a permission platform giving full visibility and control to clients
Proprietary & confidential
Privowny
Use cases
A balanced relationship
Company 1
Company 2
Company 3
Company 4
…
Here is the list of
companies you have
your left your previous
address to. Check the
ones you want to
update.
We confirm you
that your new
address has been
updated for these
companies
Hello !
It seems you have moved
as we have detected you
enter a new address while
registering on
websites/Mobile Apps
YES
MOVE DETECTION DATA UPDATE PROCESS
Data update
Proprietary & confidential
Privowny
Use cases
As people are updating some of their core profile data, we could detect that and propose
them to push updates to a list of companies of their choice
Eventually, if some companies are ready to pay for data updates, we could propose users
the offering as they would be incentivized
Thanks! I can update my personal data
from one place and keep it under
control
We confirm you that your
data have been deleted
from those companies
databases
Hello !
You have 3 accounts on companies
that you did not visit not used their
mobile Apps since 6 months. Do you
want to delete those accounts?
DATA DELETION PROCESS
Right to be forgotten
Proprietary & confidential
Privowny
Use cases
As people are no longer using some websites/Apps, after a certain period, we could
• alert them
• remind them that they have left such or such information
• propose them to require the deletion of their data
They could also require some data deletion from their account at any time – provided that
they have the rights to ask for it
Thanks! I can control who has my data
and decide if they can keep it
ALERT NON USED ACCOUNTS
I have a lot of accounts that
I am not any longer using
As I am surfing or using
mobile Apps, I am
notified and can decide
to delete my data
Privowny
Proprietary & confidential
Créée en décembre 2002, la Mobile Marketing Association France a pour mission première
d’accélérer la transformation et l’innovation du Marketing grâce au Mobile.
Elle regroupe aujourd’hui + 115 membres : agence conseils, annonceurs, régies, prestataires,
instituts de mesure, opérateurs Mobiles.
La Mobile Marketing Association France est la seule association en France, internationale,
dédiée au Marketing, à la publicité, au CRM et au Commerce sur Mobile et tablette en
France.
La Mobile Marketing Association est une organisation mondiale qui compte plus de 800
sociétés membres au travers de 50 pays dans le monde.
Plus d’info : www.mmaf.fr
Vie privée et code de déontologie – Mobile
Marketing Association France
Privowny
Herve Le Jouan, CEO
herve@privowny.com
www.privowny.com
@privowny @hervelj
Proprietary & confidential
Privowny empowers Individuals, enables Trust,
while creating value for Companies
THANK YOU

More Related Content

What's hot

NoHidingInTheCloud
NoHidingInTheCloudNoHidingInTheCloud
NoHidingInTheCloud
Joan Ross
 
Deloitte stay ahed of the game
Deloitte stay ahed of the gameDeloitte stay ahed of the game
Deloitte stay ahed of the game
Franco Ferrario
 
Women in Technology Leadership
Women in Technology LeadershipWomen in Technology Leadership
Women in Technology Leadership
VARIndiaManishYadav
 
PowerPoint presentation
PowerPoint presentationPowerPoint presentation
PowerPoint presentation
webhostingguy
 

What's hot (20)

Scot Secure 2019 Edinburgh (Day 2)
Scot Secure 2019 Edinburgh (Day 2)Scot Secure 2019 Edinburgh (Day 2)
Scot Secure 2019 Edinburgh (Day 2)
 
NoHidingInTheCloud
NoHidingInTheCloudNoHidingInTheCloud
NoHidingInTheCloud
 
Scot Secure 2019 Edinburgh (Day 1)
Scot Secure 2019 Edinburgh (Day 1)Scot Secure 2019 Edinburgh (Day 1)
Scot Secure 2019 Edinburgh (Day 1)
 
Transitioning to a Digital Enterprise - Dan Hushon News Release
Transitioning to a Digital Enterprise -  Dan Hushon News ReleaseTransitioning to a Digital Enterprise -  Dan Hushon News Release
Transitioning to a Digital Enterprise - Dan Hushon News Release
 
ChainGang Webinar - Blockchain & Insurance: The end, or just the beginning?
ChainGang Webinar - Blockchain & Insurance: The end, or just the beginning?ChainGang Webinar - Blockchain & Insurance: The end, or just the beginning?
ChainGang Webinar - Blockchain & Insurance: The end, or just the beginning?
 
CIO Digest - Entrepreneurial IT
CIO Digest - Entrepreneurial ITCIO Digest - Entrepreneurial IT
CIO Digest - Entrepreneurial IT
 
Automating SOC1/2 Compliance- For a leading Software solution company in UK
Automating SOC1/2 Compliance- For a leading Software solution company in UKAutomating SOC1/2 Compliance- For a leading Software solution company in UK
Automating SOC1/2 Compliance- For a leading Software solution company in UK
 
Insurance digital transformation - key challenges
Insurance   digital transformation - key challengesInsurance   digital transformation - key challenges
Insurance digital transformation - key challenges
 
Rob Livingstone Advisory - The risks of a fractured cloud strategy within th...
Rob Livingstone Advisory  - The risks of a fractured cloud strategy within th...Rob Livingstone Advisory  - The risks of a fractured cloud strategy within th...
Rob Livingstone Advisory - The risks of a fractured cloud strategy within th...
 
Symantec's London vision 2014 event more details emerge on the company split
Symantec's London vision 2014 event more details emerge on the company splitSymantec's London vision 2014 event more details emerge on the company split
Symantec's London vision 2014 event more details emerge on the company split
 
Tripwire PCI Customer Success Stories
Tripwire PCI Customer Success StoriesTripwire PCI Customer Success Stories
Tripwire PCI Customer Success Stories
 
ScotSecure 2020
ScotSecure 2020ScotSecure 2020
ScotSecure 2020
 
Deloitte stay ahed of the game
Deloitte stay ahed of the gameDeloitte stay ahed of the game
Deloitte stay ahed of the game
 
Women in Technology Leadership
Women in Technology LeadershipWomen in Technology Leadership
Women in Technology Leadership
 
Cybersecurity Snapshot December_2019
Cybersecurity Snapshot December_2019Cybersecurity Snapshot December_2019
Cybersecurity Snapshot December_2019
 
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
Cybersecurity-Anforderungen in IT-Sourcing-Projekten meistern – Ein Leitfaden...
 
Technology Innovation Trends In Insurance | Navdeep Arora
Technology Innovation Trends In Insurance | Navdeep Arora Technology Innovation Trends In Insurance | Navdeep Arora
Technology Innovation Trends In Insurance | Navdeep Arora
 
PowerPoint presentation
PowerPoint presentationPowerPoint presentation
PowerPoint presentation
 
The 10 most trusted companies in enterprise security 2019
The 10 most trusted companies in enterprise security 2019The 10 most trusted companies in enterprise security 2019
The 10 most trusted companies in enterprise security 2019
 
Data Protection Scotland Summit 2019
Data Protection Scotland Summit 2019Data Protection Scotland Summit 2019
Data Protection Scotland Summit 2019
 

Viewers also liked

Viewers also liked (20)

Protéger ses données: mission impossible?
Protéger ses données: mission impossible?Protéger ses données: mission impossible?
Protéger ses données: mission impossible?
 
Protéger ses données: mission impossible?
Protéger ses données: mission impossible?Protéger ses données: mission impossible?
Protéger ses données: mission impossible?
 
L'informatique et la fraude Aix-en-Provence
L'informatique et la fraude   Aix-en-ProvenceL'informatique et la fraude   Aix-en-Provence
L'informatique et la fraude Aix-en-Provence
 
Le risque informatique et sa dimension juridique
Le risque informatique et sa dimension juridiqueLe risque informatique et sa dimension juridique
Le risque informatique et sa dimension juridique
 
Galtier Concilier securite et simplicite
Galtier Concilier securite et simpliciteGaltier Concilier securite et simplicite
Galtier Concilier securite et simplicite
 
Relever le défi SI de la transformation numérique en Europe
Relever le défi SI de la transformation numérique en EuropeRelever le défi SI de la transformation numérique en Europe
Relever le défi SI de la transformation numérique en Europe
 
Paiement mobile et biométrie, deux piliers de la transformation digitale
Paiement mobile et biométrie, deux piliers de la transformation digitalePaiement mobile et biométrie, deux piliers de la transformation digitale
Paiement mobile et biométrie, deux piliers de la transformation digitale
 
Cybersécurité, IOT automobile et aéronautique
Cybersécurité, IOTautomobile et aéronautiqueCybersécurité, IOTautomobile et aéronautique
Cybersécurité, IOT automobile et aéronautique
 
CFAO Concilier securité et simplicite
CFAO Concilier securité et simpliciteCFAO Concilier securité et simplicite
CFAO Concilier securité et simplicite
 
Les ECNi : une transformation numérique réussie
Les ECNi : une transformation numérique réussieLes ECNi : une transformation numérique réussie
Les ECNi : une transformation numérique réussie
 
Cloud and compliance REX
Cloud and compliance REXCloud and compliance REX
Cloud and compliance REX
 
Les enjeux de la transformation numérique
Les enjeux de la transformation numériqueLes enjeux de la transformation numérique
Les enjeux de la transformation numérique
 
Gouvernance et architecture des données - Groupe PSA
Gouvernance et architecture des données - Groupe PSAGouvernance et architecture des données - Groupe PSA
Gouvernance et architecture des données - Groupe PSA
 
IoT, Sécurité et Santé: un cocktail détonnant ?
IoT, Sécurité et Santé: un cocktail détonnant ?IoT, Sécurité et Santé: un cocktail détonnant ?
IoT, Sécurité et Santé: un cocktail détonnant ?
 
Cybercriminalité: menaces et parades
Cybercriminalité: menaces et paradesCybercriminalité: menaces et parades
Cybercriminalité: menaces et parades
 
Jeudi de l AFAI - Transformations de la cybersécurité
Jeudi de l AFAI - Transformations de la cybersécuritéJeudi de l AFAI - Transformations de la cybersécurité
Jeudi de l AFAI - Transformations de la cybersécurité
 
Jeudi de l AFAI - Evolutions des menaces et adaptation des SOC
Jeudi de l AFAI - Evolutions des menaces et adaptation des SOCJeudi de l AFAI - Evolutions des menaces et adaptation des SOC
Jeudi de l AFAI - Evolutions des menaces et adaptation des SOC
 
DSBrowser Concilier securité et simplicite
DSBrowser Concilier securité et simpliciteDSBrowser Concilier securité et simplicite
DSBrowser Concilier securité et simplicite
 
CAMERA
CAMERACAMERA
CAMERA
 
IFACI, Gestion de crise et continuité d'activité - 21 mai 2015
IFACI, Gestion de crise et continuité d'activité - 21 mai  2015IFACI, Gestion de crise et continuité d'activité - 21 mai  2015
IFACI, Gestion de crise et continuité d'activité - 21 mai 2015
 

Similar to Protéger ses données: mission impossible?

A Marketer's Dilemma - Collecting Data Without Paying Fines.pdf
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdfA Marketer's Dilemma - Collecting Data Without Paying Fines.pdf
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdf
Adzappier
 
Protéger ses données personnelles dans un environnement multi-device: un enje...
Protéger ses données personnelles dans un environnement multi-device: un enje...Protéger ses données personnelles dans un environnement multi-device: un enje...
Protéger ses données personnelles dans un environnement multi-device: un enje...
Ensighten
 

Similar to Protéger ses données: mission impossible? (20)

Mobile and Digital Innovation in Loyalty
Mobile and Digital Innovation in LoyaltyMobile and Digital Innovation in Loyalty
Mobile and Digital Innovation in Loyalty
 
Noggin - World's first marketplace for Personal Data
Noggin - World's first marketplace for Personal DataNoggin - World's first marketplace for Personal Data
Noggin - World's first marketplace for Personal Data
 
What Is the Future of Data Sharing?
What Is the Future of Data Sharing?What Is the Future of Data Sharing?
What Is the Future of Data Sharing?
 
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of Brands
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsWhat Is the Future of Data Sharing? - Consumer Mindsets and the Power of Brands
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of Brands
 
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdf
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdfA Marketer's Dilemma - Collecting Data Without Paying Fines.pdf
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdf
 
Lay of the Land for All Things Privacy
Lay of the Land for All Things PrivacyLay of the Land for All Things Privacy
Lay of the Land for All Things Privacy
 
Organizational Privacy Score and Big Data Privacy Guidelies July 17 2014 - ...
Organizational Privacy Score   and Big Data Privacy Guidelies July 17 2014 - ...Organizational Privacy Score   and Big Data Privacy Guidelies July 17 2014 - ...
Organizational Privacy Score and Big Data Privacy Guidelies July 17 2014 - ...
 
Data Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companiesData Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companies
 
GDPR, Data Ownership, Virtual Data Ownership and the Platform Ad Model
GDPR, Data Ownership, Virtual Data Ownership and the Platform Ad ModelGDPR, Data Ownership, Virtual Data Ownership and the Platform Ad Model
GDPR, Data Ownership, Virtual Data Ownership and the Platform Ad Model
 
Digital Transformation Business Evolution
Digital Transformation Business Evolution Digital Transformation Business Evolution
Digital Transformation Business Evolution
 
UNICOM Conference on Digital Transformation - The Trust Framework Initiative ...
UNICOM Conference on Digital Transformation - The Trust Framework Initiative ...UNICOM Conference on Digital Transformation - The Trust Framework Initiative ...
UNICOM Conference on Digital Transformation - The Trust Framework Initiative ...
 
Managing and sharing customer data
Managing and sharing customer dataManaging and sharing customer data
Managing and sharing customer data
 
Data-Privacy-and-Ethics-in-Digital-Marketing
Data-Privacy-and-Ethics-in-Digital-MarketingData-Privacy-and-Ethics-in-Digital-Marketing
Data-Privacy-and-Ethics-in-Digital-Marketing
 
Webinar Deck: Building Customer Relationships in an Omni-Channel World
Webinar Deck: Building Customer Relationships in an Omni-Channel WorldWebinar Deck: Building Customer Relationships in an Omni-Channel World
Webinar Deck: Building Customer Relationships in an Omni-Channel World
 
Protéger ses données personnelles dans un environnement multi-device: un enje...
Protéger ses données personnelles dans un environnement multi-device: un enje...Protéger ses données personnelles dans un environnement multi-device: un enje...
Protéger ses données personnelles dans un environnement multi-device: un enje...
 
Guarding and Growing Personal Data Value
Guarding and Growing Personal Data ValueGuarding and Growing Personal Data Value
Guarding and Growing Personal Data Value
 
How is channel marketing evolving now that the value of consumer data is more...
How is channel marketing evolving now that the value of consumer data is more...How is channel marketing evolving now that the value of consumer data is more...
How is channel marketing evolving now that the value of consumer data is more...
 
Omni channel basics for retailers and CPG Manufacturers
Omni channel basics for retailers and CPG ManufacturersOmni channel basics for retailers and CPG Manufacturers
Omni channel basics for retailers and CPG Manufacturers
 
Increase Customer Engagement with Personalization
Increase Customer Engagement with PersonalizationIncrease Customer Engagement with Personalization
Increase Customer Engagement with Personalization
 
DMA Data Protection 2014
DMA Data Protection 2014DMA Data Protection 2014
DMA Data Protection 2014
 

More from Antoine Vigneron

More from Antoine Vigneron (14)

L'automatisation au service de la cybersécurité
L'automatisation au service de la cybersécuritéL'automatisation au service de la cybersécurité
L'automatisation au service de la cybersécurité
 
La signature électronique et eIDAS - De nouveaux usages
La signature électronique et eIDAS - De nouveaux usagesLa signature électronique et eIDAS - De nouveaux usages
La signature électronique et eIDAS - De nouveaux usages
 
La signature électronique et les nouveaux services eIDAS
La signature électronique et les nouveaux services eIDASLa signature électronique et les nouveaux services eIDAS
La signature électronique et les nouveaux services eIDAS
 
La signature électronique chez les notaires
La signature électronique chez les notairesLa signature électronique chez les notaires
La signature électronique chez les notaires
 
Bitcoin et le bitcoin
Bitcoin et le bitcoinBitcoin et le bitcoin
Bitcoin et le bitcoin
 
La Blockchain: la fin des tiers de confiance?
La Blockchain: la fin des tiers de confiance?La Blockchain: la fin des tiers de confiance?
La Blockchain: la fin des tiers de confiance?
 
CIO advisory English
CIO advisory English CIO advisory English
CIO advisory English
 
Les objets connectés
Les objets connectésLes objets connectés
Les objets connectés
 
Internet des objets - Doc@Post
Internet des objets - Doc@PostInternet des objets - Doc@Post
Internet des objets - Doc@Post
 
Objets connectés: un 360° pour les comprendre
Objets connectés: un 360° pour les comprendreObjets connectés: un 360° pour les comprendre
Objets connectés: un 360° pour les comprendre
 
Données personnelles et SI - GDPR
Données personnelles et SI - GDPRDonnées personnelles et SI - GDPR
Données personnelles et SI - GDPR
 
La transition numérique un des facteurs clé vers une performance globale des...
 La transition numérique un des facteurs clé vers une performance globale des... La transition numérique un des facteurs clé vers une performance globale des...
La transition numérique un des facteurs clé vers une performance globale des...
 
Meeting the challenges of big data
Meeting the challenges of big dataMeeting the challenges of big data
Meeting the challenges of big data
 
Lexpresse de la Banque Postale - Privacy et Big Data
Lexpresse de la Banque Postale - Privacy et Big DataLexpresse de la Banque Postale - Privacy et Big Data
Lexpresse de la Banque Postale - Privacy et Big Data
 

Recently uploaded

Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
FIDO Alliance
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
 

Recently uploaded (20)

(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
Your enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4jYour enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4j
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 

Protéger ses données: mission impossible?

  • 1. 7 April 2016 Hervé Le Jouan - Founder & CEO herve@privowny.com Proprietary & confidential Privowny Own your privacy Empowered Consumers will enable Trust and Engagement Privowny, Inc. www.privowny.com
  • 3. Privowny Context Personal Data: an un-precedent opportunity Proprietary & confidential Cisco forecasts 50 Billion connected objects by 2020 – IDC forecasts 212 Billion! 68% of all data is created by individuals Increased value Personalization New services Real time Easy to access Automation Ubiquity Anticipation Open data Public Private ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 2005 2010 2012 2015 2020 130 1227 2837 8591 40026 The Digital Universe in Exaoctets (billions of Gigaoctets). Source IDC Dec 2012
  • 4. « €440 billion is at risk if stakeholders fail to establish a trusted flow of personal data »* €1 Trillion €315 Billion 2011 2020 Privowny Context Personal Data Value Market *Source: BCG 2012 report - “THE VALUE OF OUR DIGITALIDENTITY” Proprietary & confidential
  • 5. Privowny Context Proprietary & confidential Big data is the new norm Any native digital company may be a competitor From identity theft to data breaches Consumer data is vulnerable and companies are liable A challenging regulatory environment Global brands have to comply with every jurisdiction that they operate within Loyalty is under pressure A customer can change most of its service providers in a few click Privowny Context The Risk is everywhere
  • 6. Privowny Context Proprietary & confidential Privowny Context Who is controlling our key services? Social E-commerce Payment Cloud ISPs /Telcos Search Mail Third party Ad Exchanges Web Apps Content TRACKERS ISPs /Telcos Devices Connected Objects (IoT)
  • 7. Privowny Context Proprietary & confidential ISPs /Telcos Home CarIoT ISPs /Telcos EducationWork Health Payment Privowny Context Our footprint is are gathered and distributed across few big players
  • 8. Privowny Context For brand capital For acceptance For engagement For loyalty Clients’ Trust is Key Proprietary & confidential
  • 9. Privowny Is there a solution? Proprietary & confidential
  • 10. Privowny Our solution Proprietary & confidential Our Vision Empower consumers to protect themselves, control their data and their privacy Offer companies to manage data responsibly and ethically
  • 11. Privowny Our solution Proprietary & confidential Our Vision User Personal Data Store BRAND B . . . A Consumer Centric Approach BRAND A Authentication Push data held by brands Access to personal data with user permission Give and Revoke consent Right to be forgotten Data update(s) Limits on data retention Control & protect Interactions with devices What is important (identity, …) What is left What is shared …
  • 12. Privowny Our solution Proprietary & confidential Everyone wins Companies • Manage consumers’ data responsibly and ethically • Communication: Transparency as a foundation to enhance brand value • Increase Clients acquisition, engagement, loyalty and trust • Enhance Clients insight (for sales, marketing, research, development) • Stay on the right side of regulation & oversight • New business models Clients • Empowerment and Emancipation – marketplace control for the first time (personal data control permission management, data monetization, ...) • Relevance : reduce/eliminate uninvited engagements • Economic exchange/reward for attention and data Society • Meet the requirements expressed by regulators and think tanks for a service that puts individuals in capacity to manage their data • Reduce waste of unsolicited direct marketing, advertising, promotions, ...
  • 14. Brand Marie is worry about her privacy on Internet ! Mary accepted to share her personal data to get offers. What this brand knows about me ? I appreciate their transparence. I can Trust them. Now I control my data. I like to be listened :-) You will be able to track that engagement in your dashboard my profile my consumption my preferences This brand would like to share your preferences with their trusted partners and suggest to you some offers. Benefits: ... duration : ... Do you accept? Company 1 Company 2 Company 3 YES ? DATA SHARE Bring Transparency and offer Data Privacy Services • Bring Clients’ relationship and engagement at the next level by helping them to visualize and manage their data online. Unlock Big Data usage • Access and use clients’ data using a permission platform giving full visibility and control to clients Proprietary & confidential Privowny Use cases A balanced relationship
  • 15. Company 1 Company 2 Company 3 Company 4 … Here is the list of companies you have your left your previous address to. Check the ones you want to update. We confirm you that your new address has been updated for these companies Hello ! It seems you have moved as we have detected you enter a new address while registering on websites/Mobile Apps YES MOVE DETECTION DATA UPDATE PROCESS Data update Proprietary & confidential Privowny Use cases As people are updating some of their core profile data, we could detect that and propose them to push updates to a list of companies of their choice Eventually, if some companies are ready to pay for data updates, we could propose users the offering as they would be incentivized Thanks! I can update my personal data from one place and keep it under control
  • 16. We confirm you that your data have been deleted from those companies databases Hello ! You have 3 accounts on companies that you did not visit not used their mobile Apps since 6 months. Do you want to delete those accounts? DATA DELETION PROCESS Right to be forgotten Proprietary & confidential Privowny Use cases As people are no longer using some websites/Apps, after a certain period, we could • alert them • remind them that they have left such or such information • propose them to require the deletion of their data They could also require some data deletion from their account at any time – provided that they have the rights to ask for it Thanks! I can control who has my data and decide if they can keep it ALERT NON USED ACCOUNTS I have a lot of accounts that I am not any longer using As I am surfing or using mobile Apps, I am notified and can decide to delete my data
  • 17. Privowny Proprietary & confidential Créée en décembre 2002, la Mobile Marketing Association France a pour mission première d’accélérer la transformation et l’innovation du Marketing grâce au Mobile. Elle regroupe aujourd’hui + 115 membres : agence conseils, annonceurs, régies, prestataires, instituts de mesure, opérateurs Mobiles. La Mobile Marketing Association France est la seule association en France, internationale, dédiée au Marketing, à la publicité, au CRM et au Commerce sur Mobile et tablette en France. La Mobile Marketing Association est une organisation mondiale qui compte plus de 800 sociétés membres au travers de 50 pays dans le monde. Plus d’info : www.mmaf.fr Vie privée et code de déontologie – Mobile Marketing Association France
  • 18. Privowny Herve Le Jouan, CEO herve@privowny.com www.privowny.com @privowny @hervelj Proprietary & confidential Privowny empowers Individuals, enables Trust, while creating value for Companies THANK YOU